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Eryk Korfel | March 2019
Intersection of
Design Thinking and Agile
I’m here to discuss and share
experiences with Design Thinking and Agile
Hi!
I’m Eryk Korfel
eryk@iaccelerated.com
linkedi...
Technically, they’re mindsets!
What is Agile?
What is Agile?
What is Agile? A set of values and principles
Practices
Principles
Values
Agile
(mindset)
Source: Red Agile
The Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentatio...
Source: https://www.agilealliance.org/agile101/
The 12 Agile Principles
There are a variety of Agile practices
Source: https://www.visual-paradigm.com/scrum/what-is-agile-software-development/
Why is agile so popular?
Quickly push out new features
It’s all about reducing risk
What happens when you do Agile without Design Thinking?
Kaching for Facebook
What is it?
The hype
Reality was solution was a failure and was turned off within a year
https://gfycat.com/fantasticcoolbluebottle
What went wrong?
What is Design Thinking?
Design Thinking is a human centred approach to problem solving starting with a
deep understanding...
Everyone has their adaption
Source: Slide image courtesy of Richard Banfield, C. Todd Lombardo, and Trace Wax
How could have Design Thinking helped?
5 tips to integrate Design Thinking with Agile
The Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentatio...
Tip 1: Invest in user research
Research with real customers and fall in love with the problem
Tip 1: Invest in user research
Source: https://www.researchgate.net/figure/Applied-design-thinking-and-agile-development-m...
Source: Academy Xi
Discover Describe Design Define
Released
Solution(s)
Diverging
Converging
Reasoning
Problem/
Opportunit...
Source: http://siliconvalue.nl/portfolio/design-thinking-consulting/
D
iverge
C
onverge
D
iverge
C
onverge
Define Empathise Frame Ideate Prototype Test
Build Measure
Learn
One way to smooth t...
Tip 2: User stories to be grounded in user research
Define Motivations, Don’t Define Implementation
Job Stories are great ...
Tip 2: User stories to be grounded in user research
Source: https://jtbd.info/replacing-the-user-story-with-the-job-story-...
Tip 2: User stories to be grounded in user research
USER STORY (POOR):
As a student, I want to click through an image caro...
Tip 3: Use Sprint 0 for building empathy
● Help the team fall in love with the problem and really understand the
customers...
Tip 4: Integrate designers into the sprint teams
Tip 4: Integrate designers into the sprint teams
● They should attend sprint planning
● They should attend stand-ups to se...
Tip 5: Transfer knowledge
Tip 5: Transfer knowledgeEffort
Time
Service
Designer
Product Owner
Tip 6: Test early and learn often!
● Talk to your customers! Try to do it at least once a sprint
● Use the opportunities t...
D
iverge
C
onverge
D
iverge
C
onverge
Define Empathise Frame Ideate Prototype Test
Build Measure
Learn
One way to smooth t...
Questions?
Hi!
Please connect
if you would like
to learn more
eryk@iaccelerated.com
linkedin.com/in/eryk-korfel/
Let’s do it!
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The intersection of Design Thinking and Agile - Talk at Academy Xi by Eryk Korfel (Innovations Accelerated)

The intersection of Design Thinking and Agile, including 5 tips for incorporating the mindsets into your organisation

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The intersection of Design Thinking and Agile - Talk at Academy Xi by Eryk Korfel (Innovations Accelerated)

  1. 1. Eryk Korfel | March 2019 Intersection of Design Thinking and Agile
  2. 2. I’m here to discuss and share experiences with Design Thinking and Agile Hi! I’m Eryk Korfel eryk@iaccelerated.com linkedin.com/in/eryk-korfel/
  3. 3. Technically, they’re mindsets!
  4. 4. What is Agile?
  5. 5. What is Agile?
  6. 6. What is Agile? A set of values and principles Practices Principles Values Agile (mindset) Source: Red Agile
  7. 7. The Agile Manifesto Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan
  8. 8. Source: https://www.agilealliance.org/agile101/ The 12 Agile Principles
  9. 9. There are a variety of Agile practices Source: https://www.visual-paradigm.com/scrum/what-is-agile-software-development/
  10. 10. Why is agile so popular?
  11. 11. Quickly push out new features
  12. 12. It’s all about reducing risk
  13. 13. What happens when you do Agile without Design Thinking?
  14. 14. Kaching for Facebook
  15. 15. What is it?
  16. 16. The hype
  17. 17. Reality was solution was a failure and was turned off within a year https://gfycat.com/fantasticcoolbluebottle
  18. 18. What went wrong?
  19. 19. What is Design Thinking? Design Thinking is a human centred approach to problem solving starting with a deep understanding of customer needs with the goal to create desirable customer solutions that challenge and improve the status quo It starts with Desirability. Design Thinking ensures that the solution has the user needs considered from the outset. What makes it different? Traditional business thinking usually focuses on a single solution to a defined problem. Design thinking frames the problem from a broader perspective and develops several user insights from which to generate ideas. This results in a larger volume of creative ideas from which to prototype to test for desirability. 19
  20. 20. Everyone has their adaption Source: Slide image courtesy of Richard Banfield, C. Todd Lombardo, and Trace Wax
  21. 21. How could have Design Thinking helped?
  22. 22. 5 tips to integrate Design Thinking with Agile
  23. 23. The Agile Manifesto Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan
  24. 24. Tip 1: Invest in user research Research with real customers and fall in love with the problem
  25. 25. Tip 1: Invest in user research Source: https://www.researchgate.net/figure/Applied-design-thinking-and-agile-development-methodology_fig4_328861078 Research with real customers and fall in love with the problem
  26. 26. Source: Academy Xi Discover Describe Design Define Released Solution(s) Diverging Converging Reasoning Problem/ Opportunity Description Concept/ Feature Definition Develop Deliver Prototype & test Build & test Foundational Exploratory Explanatory IterativeGenerative Evaluative WHAT TO SOLVE FOR? WHAT TO CREATE? HOW TO CREATE IT?
  27. 27. Source: http://siliconvalue.nl/portfolio/design-thinking-consulting/
  28. 28. D iverge C onverge D iverge C onverge Define Empathise Frame Ideate Prototype Test Build Measure Learn One way to smooth the transition Solve the right problem Build the right solution Build the solution the right way Feature Breakdown Refine Product Backlog Sprint Planning Sprint Review / Demo Sprint Retro Sprint Delivery Release Shippable Increment Business Case Measure Learn
  29. 29. Tip 2: User stories to be grounded in user research Define Motivations, Don’t Define Implementation Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem. Source: https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27
  30. 30. Tip 2: User stories to be grounded in user research Source: https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27 An alternate format
  31. 31. Tip 2: User stories to be grounded in user research USER STORY (POOR): As a student, I want to click through an image carousel so that I can see many pictures of the prospective campus. USER STORY (GOOD): As Mark (persona), I want to see what the campus looks like virtually so I can envision myself walking to class or studying on the grass. JOBS TO BE DONE VARIATION (GOOD): When I’m looking at prospective campuses, I want to see what the campus looks like virtually so I can envision myself walking to class or studying on the grass. Sources: https://medium.com/@himeag/job-stories-vs-user-stories-fb161221536c https://www.atlassian.com/agile/project-management/user-stories
  32. 32. Tip 3: Use Sprint 0 for building empathy ● Help the team fall in love with the problem and really understand the customers/employees they will be solving for ● Use artefacts created earlier to tell the story of the customers: customer journey maps, service design blueprints, personas, prototypes with testing feedback, etc ● Use this time to conduct ‘Design Spikes’, which are all about answering open questions we may have about the customer/employee or the proposed solution.
  33. 33. Tip 4: Integrate designers into the sprint teams
  34. 34. Tip 4: Integrate designers into the sprint teams ● They should attend sprint planning ● They should attend stand-ups to see if any blockers need attention ● They should assist with pairing with the developers to provide clarity around the user, their problems and their needs. ● Designers can use the demos (typically before a retro) to share prototypes
  35. 35. Tip 5: Transfer knowledge
  36. 36. Tip 5: Transfer knowledgeEffort Time Service Designer Product Owner
  37. 37. Tip 6: Test early and learn often! ● Talk to your customers! Try to do it at least once a sprint ● Use the opportunities to learn and answer open questions, especially risky hypotheses ● Plan ahead to recruit and lock in customers for testing ● Involve, if possible, the whole team so they hear/see what the customers are saying themselves BONUS
  38. 38. D iverge C onverge D iverge C onverge Define Empathise Frame Ideate Prototype Test Build Measure Learn One way to smooth the transition - recap Feature Breakdown Refine Product Backlog Sprint Planning Sprint Review / Demo Sprint Retro Sprint Delivery Release Shippable Increment Business Case Show case Prototype Identify w hat you need to learn Opportunity to learn Measure Learn
  39. 39. Questions?
  40. 40. Hi! Please connect if you would like to learn more eryk@iaccelerated.com linkedin.com/in/eryk-korfel/
  41. 41. Let’s do it!

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