Assignment for Hospitality Mgt

1. KELIP KELIP, KG KUANTAN
HTM 400
HM 241 3B
SITINURHIDAYUBTBAHALANGNURI2014821814
SYAKILLABTKOSNON 2014624752
NORRAWIAHBTABDULMANAF 2014811374
SITINADIAHBTSHAMSUDIN 2014670634
NURESMAHAFIQAHBTISMAIL 2014645584

2. INTRODUCTION
• Located about 56km from Kuala Lumpur and 9km
from Kuala Selangor.
• Two places in the world where fireflies
congregate in huge numbers. (Malaysia and
Brazil)
• Development to this firefly’s area starts in early
1970
• Under Majlis Daerah Kuala Selangor (MDKS).
• Tenaga Nasional Berhad (TNB) give subsidiary to
boatman and promote.

3. • The firefly is a type of beetle, or more
accurately called “lightning beetle”.
• Kampung Kuantan is located in a mangrove
area. The berembang tree, Sonneratia
caesealaris and main food sources for fireflies.
• Fare rate is RM50 (maximum for 4 persons)
per boat

4. SWOTANALYSIS
Strengths
Situated at a beautiful and peaceful village
Leisure and recreation activities.
Nature product most important part
Quality of services that the organizer provided to
the visitors is impressive
Cruising along the river using the traditional way
will provide satisfaction for the visitors to watch
the beauty of the magnificent fireflies.

5. Weaknesses
Lack of marketing activities.
During peak season will causes the high
demand of visiting and further to shortage
problem and not highly to cover excessive
demand of visitor.
During low peak season and boatman would
not get the job.
Increase in development of the park may
affect the local people sociocultural.

6. Opportunities
More career job opportunities to local people.
Gain their knowledge towards foreign
language and customer service manners.
Using technology to marketing and promote
the places

7. Threats
Always faced threat from the nature
The delay or closing of the park activities
when heavy rain and strong wind.
Faced tendency towards the illegal activities
such as catch the fireflies or cut of the
Berembang trees.

8. INTERRELATE
 Near to interesting places
• Bukit Malawati
• Kuala Selangor Nature Park(various species of birds)
• Sri Segambut (rice field)
• Pantai Remis( seafood places).
 Being promote by hotel
• De Palma Hotel also promote firefly package for their
guest.

9. Example of package.

10. PROBLEM
1.1 Far from town.
• No shopping mall or other public transport facilities along the road.
At night, the road a bit dark.
1.2 Lack of direction to go Kelip Kelip Kg Kuantan
• Hard to found signboard directly to Kg Kuantan. It might difficult for
the foreigner or first come visit.
1.3 Jetty narrow and little obsolete
• The jetty is fully made from wood and due to years, the jetty may not
stronger as the first time build it at 1980-an .
• The broadness of jetty is little bit narrow to load of them and that
may causes dangerous to the child.

11. RECOMMENDED
• The points of interest places in Selangor.
• Ticket prices are very reasonable and the
finest service from boatman.
• Visitors can touch and look closely at the
glowing insects.

12. CONCLUSION
Places that very suitable for walks of life which is
family oriented place.
Enjoyable to see the uniqueness of the flashes
produced by the fireflies.
Under the Majlis Daerah Selangor that has been
cooperated with the TNB to make sure this place.
Give community the chance to increase their
standard of living

13. REFERENCES
Organization
 Pusat pelancongan Kelip-kelip Kg Kuantan,Kuala Selangor (En Azmir Ramzi)
 Majlis Daerah Kuala Selangor
Internet
 http://mdks.gov.my/kelip-kelip-kampung-kuantan
 http://www.tripadvisor.com.my/ShowUserReviews-g1777471-d2181234-
r153306352-Kampung_Kuantan_Firefly_Park-Kuala_Selangor_Selangor.html
 http://www.depalma-hotel.com/Kuala_Selangor/Home/

14. APPENDICES
At the main gate Kelip Kelip
Kg Kuantan
Watching the video clip about
kelip kelip

15. APPENDICES
During Interview session with Mr
Azmir Ramzi .
After departing canoe.