1. Humanities
Lecture (4)
Innovation

2. What is Innovation?
Creativity is about coming up with ideas while innovation is about
"bringing ideas to life.― While individuals may display creativity,
innovation occurs in the organizational context only, by bringing
creative ideas to life
Invention refers more directly to the
creation of the idea or method itself,
whereas innovation refers to the use of a
new idea or method.

3. What is Innovation?
Innovation is the creation of better or more effective
products, processes, services, technologies, or ideas that
are accepted by markets, governments, and society

4. The Idea Hunter
Andy Boyton & Bill Fischer

5. Thing VS Idea
―If you have an apple and I have an apple and we exchange
these apples then you and I will still each have one apple.
But if you have an idea and I have an idea and we exchange
these ideas, then each of us will have two ideas.‖
George Bernard Shaw
George Bernard Shaw the only person to have been
awarded both a Nobel Prize in Literature (1925) and an
Oscar (1938)

6. The I- Principles
Be Interested not just interesting
Diversify the hunt
Exercise hunting for ideas
Be Agile in hunting for ideas

7. Be Interested not just interesting
―I have no special talents. Iam only passionately
curious.‖
Albert Einstein
―Good artists copy. Great artists steal.‖
Pablo Picasso

8. Diversify the hunt
―I almost never look to the existing discipline for new
ideas.‖
Jack Hughes
―It is hardly possible to overrate the value... Of placing
human beings in contact with persons dissimilar to
themselves, and with modes of thought and action unlike
those with which they are familiar.‖
John Stuart Mill

9. Exercise hunting for ideas
―People learn by doing... And by reflecting on what they
are doing. Training yourself to notice things is part of the
observational platform‖
―Writing down your thoughts and observations and
keeping them in areadily accessible place-are necessary
habits of the Hunt‖

10. Be Agile in hunting for ideas
Agile means to move quickly and lightly
Agile means quick or lively
Agile means flexible

11. Principle
One:
Do what
you love.
Passion is everything. Innovation—which simply means—new ways of doing
things that improve our lives---cannot flourish unless you are truly obsessed
with making something better—be it a product, a service, a method or a career.

12. ―Have the courage to follow
your heart and intuition.
They somehow already know
what you truly want to
become.‖

13. ―Passion won’t protect you against setbacks, but it will ensure that no failure is
ever final.‖ – Bill Strickland

14. Principle
Two:
Put a dent
in the
universe.
This speaks to vision. Innovation doesn’t take place in a vacuum. You need to
know where you’re going, what the ultimate destination is, and you need to
inspire others.

15. Passion fuels the rocket, but vision points the rocket to its ultimate destination.

16. Principle
Three:
Kick start
your
brain.
Creativity leads to innovative ideas. Jobs believes that a broad set of
experiences expands our understanding of the human experience. A broader
understanding leads to breakthroughs that others may have missed.
Breakthrough innovation requires creativity and creativity requires that you think
differently about…the way you think.

17. ―Creativity is just
connecting things.‖

18. Principle
Four:
Sell
dreams, no
t products.
Your customers don’t care about your product, your company or your brand. They
care about themselves, their hopes, their dreams, their ambitions. Help them fulfill
their dreams and you will them over.

19. ―The people who are crazy
enough to change the world
are the ones who do.‖
—Apple Ad

20. Principle
Five:
Say no to
1,000
things.

21. ―Innovation comes from saying no
to 1,000 things to make sure we
don’t get on the wrong track or try
to do too much.‖

22. Principle
Six: Create
insanely
great
experiences
.

23. Principle
Seven:
Master the
message.

24. You can have the most innovative idea in the world, but if you can’t get people
excited about it, it doesn’t matter. Steve Jobs is considered one of the greatest
corporate storytellers in the world because his presentations inform, educate and
entertain.

25. “We don’t need you. You haven’t
gotten through college yet.”
“Get your feet off my desk.
Get out of here. You stink
and we’re not going to buy
your product.”
“Your problem is that you still
believe the way to grow is to serve
caviar in a world that seems pretty
content with cheese and crackers.”
“There’s no reason why anyone
would want a computer in their
home.”
Imagine how one young man with big dreams must have felt when he heard
the following. Of course, these statements were all directed at one time or
another to Steve Jobs.

26. “Dream bigger.”
Perhaps the ultimate lesson that Jobs teaches us is that innovation requires
risk-taking and risk taking takes courage and a bit of craziness. See genius in
your craziness. Believe in yourself and your vision and be prepared to
constantly defend those beliefs. Only then will innovation be allowed to flourish
and only then will you be able to lead an ―insanely great‖ life.