1. PRESS RELEASE
Esterel - Cote d’Azur Tourism Launches
‘Riviera Dream’ Promotion
An Indian Summer on the French
Riviera at Affordably Low Prices
SAINT RAPHAEL, France, 21 September 2010: Esterel - Cote d‟Azur Tourism has launched a late
Autumn promotion – „Riviera Dream‟ - with accommodation bargains of up to 50% discount. More
than 150 hotels, Bed & Breakfasts, apartments and camping sites are participating in the
promotion, the first of its kind in the region: with discount, prices start at 33 Euros per room per
night. Additionally, a 50% discount also applies to a wide range of leisure activities when
prebooked with accommodation through the Esterel - Cote d‟Azur Tourism Central Reservations
Centre.
The „Riviera Dream‟ promotion is available from 23 October to 3 November 2010 inclusive and is
being promoted through a specially created website which shows prices and full details of
participating companies and organisations – www.riviera-dream.com
“Along our part of the French Riviera we typically enjoy an „Indian Summer‟ in late autumn with
temperatures still around 18˚C,” said Regis Courvoisier, Director of the Esterel - Cote d‟Azur Tourism
Central Reservations Centre based in Saint Raphael. “Indeed, we believe there are very few regions
in Europe that can match our sub-tropical weather at this time of the year. In addition to our
desirable climate, the Esterel - Cote d‟Azur region offers much else besides to the British visitor
looking for a good quality short break destination close to the UK. In addition to the well-known
towns of Saint Raphael and Frejus, twelve other towns and villages along the coast and inland are
keen to welcome British visitors. Our region is easily accessible by air to Nice and Toulon as well as
by Eurostar and TGV from London to Saint Raphael. Furthermore, many British visitors often drive
to our region, making use of the Eurotunnel and cross-channel ferry companies.”
In addition to excellent shopping centres in the larger towns, Esterel - Cote d‟Azur also offers high

2. quality health & beauty treatments in a number of spas and other specialist establishments, many
of which are offering 50% price reductions as part of the „Riviera Dream‟ promotion.
The region offers more than 240 different leisure activities including walks, art and crafts, cultural
visits and a variety of sporting opportunities including golf and tennis. A wide choice of excellent
restaurants and night clubs - plus an English pub and casino in Saint Raphael - ensures that visitors
can enjoy an evening out until the early hours of the morning.
Esterel - Cote d‟Azur also offers many water-based leisure activities including sailing, water-skiing
and diving and for those keen to explore inland, picturesque nature walks are an attractive option
in the nearby mountains of Esterel and Maures.
Competition to find Talented Amateur Travel Writers
In conjunction with the „Riviera Dream‟ promotion, Esterel - Cote d‟Azur Tourism is running a
competition to find talented amateur travel writers: the winners of the two best articles about a
stay in Esterel - Cote d‟Azur during the „Riviera Dream‟ promotion will be fully reimbursed for the
cost of their accommodation and leisure activities. Full details can be found on the website.
About Esterel - Cote d’Azur
Esterel - Cote d‟Azur is situated in the Department of Var and includes 14 towns and villages in and
around Southern Provence and along 50 kilometers of Mediterranean coastline: Saint-Raphael,
Frejus, le Pays Mer Esterel (Roquebrune-sur-Argens and Puget sur Argens), les Adrets de l‟Esterel,
Bagnols en Foret and le Pays de Fayence (Seillans, Tourrettes, Tanneron, Saint-Paul-en-Foret,
Montauroux, Caillan, Mons, Fayence). In addition to being located along the French Riviera, Esterel
- Cote d‟Azur also extends into the Var mountains of Provence including two protected Areas of
Outstanding Natural Beauty in the Massif de l‟Esterel and the Massif des Maures. The area is a
combination of historic towns steeped in art and culture and Provence villages full of rustic charm.

3. Transport Access from the UK to Esterel - Cote d’Azur
The main air access for the region from the UK is via Nice or Toulon airports with various airlines
including British Airways, easyJet, Ryanair, Aer Lingus, Jet2.com and FlyBe. A Eurostar/TGV service
from London and Ashford to Saint Raphael is also available for those wishing to travel to Esterel -
Cote d‟Azur by rail. Additionally, many British visitors often choose to drive to the region, making
use of the Eurotunnel and cross-channel ferries.
Media Contact:
Régis COURVOISIER
Email: direction@esterel-cotedazur.com
Telephone number for media: 00-33-4-94-19-10-60
Website: www.esterel-cotedazur.com
Riviera Dream Promotion – Website and Reservations Information
Reservations Centre Telephone: 00-33-4-94-19-10-60
Website: www.riviera-dream.com