A successful business is one that can increase revenues while tightly managing costs. This requires organizations to streamline operations and improve efficiencies. And it is for this reason that organizations employ enterprise resource planning (ERP) and customer relationship management (CRM) applications.

1. Oracle Business Intelligence Tools and Technology Overview
A successful business is one that can increase revenues while tightly managing costs. This requires
organizations to streamline operations and improve efficiencies. And it is for this reason that
organizations employ enterprise resource planning (ERP) and customer relationship management (CRM)
applications. While these applications to a large extent simplify processes and add value to the business
by providing useful data, in the long run managing such data and extracting the required data from
multiple applications becomes challenging.
Although information available in these systems is truly valuable, often organizations fail to use it to
make critical business decisions. Data has to be complete, current, adequate, and easily accessible for
businesses to make use of it at the right time. But in most organizations this is not the case. Databases
often fail in their purpose and only add extra burden to the business. But some analytic applications can
change this trend.
Effective and efficient analytic applications are capable of extracting data from multiple enterprise
resources and can help gain insight into the status and effectiveness of business operations. One such
efficient Oracle technology solution is the Oracle business intelligence suite of applications that offers
effective tools to help organizations mine their data for timely insights that in turn can empower
employees, enable better planning, and ensure smarter business decisions.
Oracle business intelligence tools have been built with unique capabilities to pull data from multiple
databases/applications and deliver useful information to decision-makers, in a single comprehensive
view, at the right time.
Since Oracle business intelligence solutions have been built with the expectation that data resides in
multiple locations in an organization, they comes with prebuilt integration to the Oracle family of
transactional applications. Secondly, these applications have been built using the standards-based
methodology, which enables easy integration with existing IT environments, and support all leading
relational database management system products, security architectures, and transactional
applications. They also support a large number of concurrent users, and large enterprise
implementations.
With their pre-built integrations and built-in best practices, Oracle business intelligence applications not
only overcome all challenges related to data growth , information security , enabling you to gain more
insight and greater value from a wide range of data sources and applications such as Oracle E-business
Suite, Oracle PeopleSoft, Oracle JD Edwards, Siebel etc. but also enable quick and timely access to
analytical data, which helps enterprises in strategic planning and smarter decision-making.
Thus Oracle business intelligence tools support businesses at various levels by offering a next-
generation analytics platform which helps enterprises meet growing business needs, while also
minimizing IT and administration costs.