1. Payment Solutions for Modern Retail
Dewang Neralla
Atom Technologies Limited
Confidential

2. Basic Facts
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Country of over 1.20 billion people with over 900 million mobile connections.
120 million Internet subscribers
20 million+ credit cards, 300 million+ debit cards, still a large part of the country is
unbanked
Mobile payments introduced around 7 years back
RBI introduced mobile payments guidelines around 5 years back
IMPS introduced by NPCI thus permitting interoperability between banks’ mobile
banking systems and merchant payments
Electronic commerce has seen acceptability in the last three years with India being
among fastest growing online market and has registered about 40% growth in about a
year
Industry is undergoing changes with players providing multiple touch points for
payment acceptance
Confidential

3. The idea
• It all starts with the idea - Business - Deciding
on customer demographics
• domestic v/s international
• Metro or across India
• Only internet facing or would there be other
channels – call center as well as brick and mortar
• Delivery model – through own logistics or
outsourced
Confidential

4. Technologies adopted
• Easy to access
• Easy to spread
Internet
IVR
Point of
Sale
Mobile
• Application –
Experiential
• USSD – Operator
Specific
• SMS – Ubiquitous
• In Person Payments
Confidential

5. Technology features
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Internet
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Standard Integration Kits
Availability of Integration with standard shopping carts & framework
Secure using encryption over an above HTTPS
Mail based invoicing Solution
IVR
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Multi Lingual support
Anytime / Anywhere accessibility
No training required for Usage
Multiple Variants (Inbound, Outbound dialers, Automated, Agent Assisted, Integrated)
Option for Multiple Payment Instruments
Customer Identification based on Caller Id.
Confidential

6. Technology features
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Mobile
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Point of Sale
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Availability to add service into standard product
Customizable white labeled solution
Availability on different OS
For handsets which are not capable of hosting any application, WAP / USSD / SMS based solutions are
supported
End to End Encrypted
Support for Chip & PIN
Support for RUPAY acceptance
Mobility
Security
Kiosks
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Support for Card Present transactions
Support for Card Not Present transactions
Ease of access & use
Multi Lingual
Confidential

7. Signing up a Payments Service
Provider
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Age of the payment player
Product capabilities
Success rates
Availability of horizontal service offerings – Internet, IVR,
mobile and POS
• Ease of integration – availability of shopping kits and flexibility
for customization
And
• Of course “Pricing”
Confidential

8. Getting MIDs
• Compliance
• Completeness of KYC documents
• Providing proper information on the business
• Displaying the refund policy, shipping policy, and
terms and conditions properly on your site
Confidential

9. Settlement Process
• Receiving funds for the sales –
• Understanding the RBI regulations
• Escrow mechanism
• Refund processing
Confidential

10. Risk and Fraud Management
• Understanding key risks – financial,
reputational, legal
• Core understanding of initiation of
chargebacks and chargeback management
• Dealing with fraud
Confidential

11. Visit us at: http://www.atomtech.in
Confidential