Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres. Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing and customer service. With powerful insights about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalized experiences to its customers.

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Cloud To Push eCommerce Sales High
Microsoft and Flipkart announced a strategic partnership to provide consumers
in India with the best online shopping service. As a first step in the broad
collaboration between the two companies, Flipkart will adopt Microsoft Azure as
its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart
Group CEO Binny Bansal announced the news today at an event in Bangalore.
#DigitalErra Thought Corner
Starting with computing infrastructure, Microsoft Azure will ultimately add a
layer of advanced cloud technologies and analytics to Flipkart’s existing data
centres. Flipkart plans to leverage artificial intelligence, machine learning and
analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI,
to optimize its data for innovative merchandising, advertising, marketing and
customer service. With powerful insights about its business and new, intelligent
services, Flipkart can deliver increasingly relevant and personalized experiences
to its customers.

2. wwww.digitalerra.com
Last year, Snapdeal also launched its own private cloud platform called
Snapdeal Cirrus. The platform is built on open source with OpenStack at the
centre. Built and launched in a year, it aims to handle long-term growth in
traffic. This initiative has been launched so as to ensure that business growth is
augmented with platform speed, security, and stability. Besides Alibaba will also
expand its footprint in the areas of cloud computing.
A hypothetical Case on Cloud Adoption for eCommerce
Let’s take an example of a new eCommerce company. The company would want
to expand geographically, position a brand name, test a business model,
introduce a new product line or products, and develop a trust amongst
customers. Being a new player in the market, the company may lack market
intelligence, capital, technology or skilled people with security being a major
issue. All these can be tackled with the help of cloud-based eCommerce
applications at a reasonable investment. The right choice of cloud computing
provider will simplify the tasks for the market players.
Key benefits of Cloud solutions by ECommerce Company:
 Security of data and transactions
 Investments tailored to the needs of e-commerce
 Support and technical expertise with better TAT
 Robust and scalable IT infrastructure
 Enhanced mobility
 High percentage of CAPEX saved and OPEX considerably reduced
 Good service can help retain long term valued customer relationships.
 Regain focus on its strategic business initiatives
 Tackle majority of issues an online business can face and fool-proof DR
 Competitive advantage over competitors who have not adopted cloud
technology

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 The Google SERP gives a long list of results for ‘Cloud-based
eCommerce solutions’ or ‘SaaS’, confusing and making difficult to
understand the selection of the relevant.
Cloud helping eCommerce Markets in Asia
E-tailers have come to realize that using cloud computing solutions can help
them be more agile and flexible in general, which in turn means that they can
respond more quickly to opportunities and customer interactions – all with lower
costs and lower risk too.
Cloud is helping Asian e-tailers enjoy the benefits of working with a specialist
third-party provider. Utilizing cloud technology to outsource data center and
application services means e-tailers get all business-critical information
captured in a single online location within their cloud partner’s secure, multi-
tenant data centers. This in turn means multiple benefits, including more
advanced searching and filtering capabilities, unlimited data storage and
retention, secure encryption, self-service access plus automatic upgrades,
maintenance and customer support – all vital elements of the e-tail mix.
Conclusion
One of the areas where we will see a lot of competition for cloud players in is
the e-commerce sector. Unlike Amazon, other etailers doesn’t have the luxury
of time to learn lessons of technology that Amazon has built in the span of 20
years. Forging ties with cloud experts such as Microsoft will provide the
necessary technology to compete in the market. India has reached a point
where competition is blurring, and there is an evolution in usage of technologies
such as computing, analytics and cloud, which has also brought down the
importance of geographical boundaries.