3. What is eCommerceWhat is eCommerceWhat is eCommerceWhat is eCommerce
• Common Definition - eCommerce (or electronic commerce)
refers to the buying and selling of goods and services via
electronic channels, primarily the Internet.
4. What is eCommerceWhat is eCommerceWhat is eCommerceWhat is eCommerce
Perception Reality
eCommerce is only when people buy
goods online
eCommerce exists in many forms, such as
eTailing, M-commerce, T-Commerce, S-
Commerce etc.
eCommerce only happens when you buy
online
When you look for the best price for a good
online, it constitutes eCommerce. In fact
Search and Ads are two of the biggest
components of eCommerce
eCommerce is a recent phenomenon eCommerce has been around for over three
decades in various forms such as online
ordering, electronic catalogues, automated
data management systems, payment gateway
solutions etc.
5. Forms of eCommerceForms of eCommerceForms of eCommerceForms of eCommerce
• eCommerce has grown over the past 3o years and has
taken many forms most common of which are:
eTailing
Buying and selling goods
online thru online sites,
marketplaces etc.
M-Commerce
Buying or selling of goods
through a mobile device
using online payment
mechanisms
T-Commerce
The most recent form of
eCommerce and refers to
buying goods & services
using a TV
S-Commerce
Social Commerce using
various aids such as
shopping tools, social
networks etc.
6. eCommerceeCommerceeCommerceeCommerce –––– InterestingInterestingInterestingInteresting FactsFactsFactsFacts
0
50
100
150
200
250
300
USA China Japan/France
Size of Market ($Billion)
India
Size of market currently at $1
Billion, growing at a fast pace
1982: France
Telecom
introduces Online
Ordering
1990: Tim Berners
launches World
Wide Web (WWW)
1995: Jeff Bezos
launches Amazon
1996: IndiaMart
launched as a B2B
Marketplace
2003: Amazon
posts its first
yearly profit
China
Set to
become the
largest eCom
Market
Europe
Single
Largest block
USA
Current
Largest
eCommerce
Market
8. eCommerceeCommerceeCommerceeCommerce –––– Evolution of Modern RetailEvolution of Modern RetailEvolution of Modern RetailEvolution of Modern Retail
Ancient Retail
• Based on Barter
• Introduction of
Money simplified
buying process
• Trade limited to
physical touch &
accessibility
Intermediate
Retail
• System based on
large companies &
retail stores
• Electronic Payments
simplifies buying
further
Modern Retail
• eCommerce in
multiple forms and
formats
• Omni-Channel retail
takes over with
multiple options
across the entire
spectrum of services
9. Modern RetailModern RetailModern RetailModern Retail ---- FormatsFormatsFormatsFormats
B2C
Largest form of
eCommerce across
the world
Dominated by
Large Global
Companies such as
Amazon
B2B
Mostly Regional
with some Global
players
Dominated by
Companies such as
Alibaba.Com
C2C
Earliest form of
commerce itself,
starting with
barter
Dominated by
Large Players such
as eBay
Marketplaces – Common across all 3 formats
10. IndiaIndiaIndiaIndia ---- Challenges & FutureChallenges & FutureChallenges & FutureChallenges & Future
Challenges Reality Future
Internet Connectivity
Internet Connectivity limited and
dependent on fixed lines or optic
fibres
Wireless internet along with more and more
reliance on mobiles to access internet would
change the face on online shopping. More
Indians own a mobile than a laptop or internet
connection
Limited Payment
Options
Less than 0.1% of country’s
total population and less than
3% of online shoppers own
credit or debit cards
M-Commerce, M-Wallet and Cross-Channel
payments to release the true potential or
eCommerce in the country leapfrogging the
need to hold a credit card at all
Touch & Feel
Touch & Feel act as a major
influencer in buying decisions
Augmented Reality to change the way shopper
buy and make decisions
