A presentation with the latest statistics on India's online connectivity, smartphone and tablet use, social and mobile commerce trends, and more!

1. Snapshot of Digital India – November 2012
Compiled by: Ethinos Digital Marketing

2. Internet User Statistics
1200
1000 960 960.9
903.72
800
Mar-12
600 Aug-12
Nov-12
449
400
200
120 123 137
111
32 50
31 30 13.33 14 15.08
0
Landline Connections Mobile Connections Internet Connections Broadband Connections Internet through Mobile
All figures in millions of users * Internet ONLY through mobiles – 20 million

3. Smartphone User Statistics
Top 5 smartphone markets and market share for 2011, 2012 and 2016
(Based on shipments)
2011 2012 2016 2011-2016
Country Market Share Market Share Market Share CAGR
PRC 18.3% 26.5% 23.0% 26.2%
USA 21.3% 17.8% 14.5% 11.6%
India 2.2% 2.5% 8.5% 57.5%
Brazil 1.8% 2.3% 4.4% 44.0%
UK 5.3% 4.5% 3.6% 11.5%
Rest of World 51.1% 46.4% 46.0% 18.1%
TOTAL 100% 100% 100% 20.5%
 In 2011, mobile phone shipments were around 184.4 million units
and IDC forecasts the market to clock 301 million by calendar
year 2015, at a CAGR of 13.03 per cent.
 The smartphone segment is forecasted to see an increased CAGR of 63.4
per cent with a shipment of 77.5 million by CY 2015.

4. Smartphone User Statistics
Smartphone Market Share Distribution
3.0% 2.6% by Brand (%) (Number of Units) - India
8.5%
12.1%
56.4%
17.4%
Android Symbian Blackberry Bada iOS Windows Mobile
The market share distribution
Smartphone Market Share Distribution by brand directly correlates
by Operating System (Number of Units) - India with the market share
distribution by operating system
for smartphones in India.

5. Tablet User Statistics
Tablet Market Share Distribution by Brand (%) – India
Apple 12.3
Samsung 13.3
Micromax 18.4
0 5 10 15 20
• Tablet sales in India are expected to cross 1.6 million units this year, a growth of 40% over last
year and way above the 16% growth registered by personal computers.
• Manufacturers Association of IT estimates that tablet market will grow to
7.3 million units by 2015-16.
• Of the Top Five Tablet vendors, three are local (Indian) vendors – Micromax, Karbonn and HCL.
Cumulatively, these three brands contributed 60% of the shipments amongst the Top Five brands and
39% of the total unit shipments.

6. Social Media Users
50 million Mar ‘12
134,000 Aug ‘12
51 million Aug ‘12
1, 680, 000 Nov ‘12
65 million Nov ‘12
13 million Mar ‘12
16 million Aug ‘12
33 million Nov ‘12
14 million Mar ‘12
15+ million Aug ‘12
17 million Nov ‘12

7. Country-wise Comparison of Social Media Users
168.49 65 33.71 0.593
141.65 35.5 33 10
17 0.726 **2.74 10.82
* *LinkedIn has no official license to operate in China yet
All figures in millions of users

8. Social Commerce Statistics
Globally, social commerce sales are set to reach $30
billion/year by 2015 with 50% of web sales occurring
through social media
Buying products off social media hasn’t taken off in a big way
in India yet (not in the top 10 activities)
Social media is used mainly for comparing products, and
sharing details post purchase
67% of Indians who are on the web use online reviews to
help them make purchases
60% Indians who are social media users are open to being
approached by brands
Social gifting (allowing people to choose, pay for and dispatch
a gift when they see an update of a birthday or other occasion
on social media) is the most popular idea that is globally being
experimented with in terms of social commerce

9. Mobile Commerce Statistics
• The total potential revenue opportunity through mobile
commerce can reach Rs. 20 billion in 2015, according to the
IAMAI 2011 survey and this is only the beginning
of online shoppers access the Internet on their
94% mobile phones.
Over 87% - compared product prices online
68% - made an online purchase using their
smartphones
• 47% of smartphone owners and 56% of tablet owners plan to
Mobile phone penetration in purchase more products on their respective devices
India is more than 60% and is
• E-Commerce has now replaced social networking as the 2nd
expected to be over 90% by
most popular category on mobile
2015
• 49% of Indian consumers would prefer to purchase goods from
a mobile optimised website, while 37% would prefer to shop
using an app.
• Consistent with other shoppers globally, payment security
when buying online is an important consideration for 63% of
Indian consumers

10. Sources
• http://en.wikipedia.org/wiki/Communications_in_India
• http://indiatechonline.com/snapshot.php
• http://www.imediaconnection.in/article/1328/Research/mobile-internet-usage-on-the-rise-against-tv-and-newspaper-in-india.html
• http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
• http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/
• http://www.indiachatforum.net/Thread-india-and-internet
• http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html
• http://www.indiatimes.com/internet/internet-subscriber-base-in-india-may-reach-150-million-report-38950.html
• http://www.thehindubusinessline.com/opinion/columns/aarati-krishnan/article3642906.ece
• http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/
• http://telecomtalk.info/india-has-449-million-gprs-cdma-3g-mobile-internet-subscribers-bharti-airtel-leads/97774/
• http://www.indiatimes.com/internet/internet-subscriber-base-in-india-may-reach-150-million-report-38950.html
• http://www.techgig.com/tech-news/editors-pick/Internet-search-for-financial-products-growing-among-Indians-Google-15559
• http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3017277.ece
• http://www.knowyourmobile.in/news/1659217/android_holds_largest_smartphone_market_share_in_india_says_report.html
• http://articles.economictimes.indiatimes.com/2012-10-19/news/34584545_1_tablet-sales-tablet-market-micromax-s-funbook
• http://cmrindia.com/local-vendors-gaining-acceptability-in-the-india-tablets-market/
• http://tabpc.in/tablet-pc-news/average-sale-value-tablets-india-drops-rs26000-rs13000-research-report
• http://www.pluggd.in/facebook-india-stats-2012-297/
• http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US
• http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DP5cIVja
• http://www.linkedin.com/answers/using-linkedIn/ULI/1025147-189411970

11. Sources
• http://www.mydigitalfc.com/knowledge/linkedin-garners-17m-users-india-mulls-payment-options-760
• http://totalpinterest.com/pinterest-majority-of-users-are-from-outside-america/
• http://www.strongmail.com/resources/blogs/monetizing-social-media/2012/07/pinterest-do-we-have-room-for-another-social-network-in-
our-lives
• http://www.wired.com/business/2012/09/pinterest-popularity/
• http://www.business-standard.com/india/news/pinterestlatest-in-social-networking-/483732/
• http://mashable.com/2012/11/01/facebook-sales/
• http://www.newshour24.com/2012/10/23/29990-India%E2%80%99s-LimeRoad,-a-new-and-innovative-social-commerce-site-for-women,-
lands-$5m-Series-A-funding.htm
• http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/53-india?showall=1
• http://www.exchange4media.com/Digital/InterView.aspx?ID=110
• http://voicendata.ciol.com/content/top_stories/112050906.asp
• http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3775820.ece?homepage=true&ref=wl_home
• http://articles.timesofindia.indiatimes.com/2012-04-14/lucknow/31341525_1_mcommerce-m-commerce-ebay
• http://www.huffingtonpost.co.uk/shane-happach/mcommerce-in-india-the-op_b_2115871.html
• http://www.indianretailer.com/article/whats-hot/news-feature/Festive-marketing-mismatch-1746/
• http://insightvas.com/future-of-mcommerce-services-in-india/
• http://trak.in/tags/business/2012/10/31/indian-mobile-web-usage-trends-ecommerce-growth/
• http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DP5cIVja
• http://www.socialbakers.com/linkedin-statistics/
• http://www.socialbakers.com/linkedin-statistics/
• http://www.dazeinfo.com/2012/07/31/twitter-reaches-500-million-users-india-lags-behind-in-micro-style/
• http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m
• http://www.socialbakers.com/facebook-statistics/

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