SlideShare une entreprise Scribd logo
1  sur  54
Télécharger pour lire hors ligne
Digital Marketing
Last chance to level the playing field
• Stats on the market & digital adoption
• Framework for digital marketing for B2B companies
• What role does social media play for B2B companies? Can Social Media be
used for lead generation? Does Facebook make sense for B2B companies?
• Mobile marketing
• Case studies & ROI when it comes to digital marketing
• The future of digital marketing
Areas for discussion
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
• The future of digital marketing
“Digital Marketing is like teenage sex,
everybody’s excited about it but very
few people are doing it well”.
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
few people are doing it well”.
Keith Weed
Unilever Global , CMO
Digital Marketing is the practice of promoting products
and services using digital distribution channels to reach
consumers in a timely, relevant, personal and cost-
effective manner.
- Wikipedia
What is Digital Marketing?
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
- Wikipedia
Global Internet user
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
671 million
mobile connections and growing
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
What Internet app do people use in India*
• E-mail (94 percent users)
• Downloading music (72 percent)
• Instant messaging (56 percent)
• Job search (56 per cent)
• Social networking (54 percent) (Social networking market grew by 43
percent last year)
• Information search (52 percent)
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
• Information search (52 percent)
• Watching videos (50 per cent)
(Could be included as a part of social media
pushing social media to the #2 spot)
• Other popular activities include downloading
wallpapers and screensavers and sending
SMSes through the personal computer
*
Market Size
• Search & Display advertising to dominate spending
• Mobile & Social media while small in size are growing at CAGR 27% & 34%
• 3-5% of marketing budget on Digital (1 % on mobile if you look at mobile
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
• 3-5% of marketing budget on Digital (1 % on mobile if you look at mobile
separately) (15% of total budget of MNC’s)
• Info is mostly anecdotal, based on small sample size, & lacking credible sources
• 52% of marketers expect a major change in media mix towards digital & 92%
expecting change**
*Source Forrester Blog and WAT Blog
**IMA – The CMO Perspective - Sample only 57 companies & skewed to MNCs
90 Trillion
emails sent in 2009
500 Million active500 Million active
Facebook Users
50% of whom login
in a given day
133 Million
The number of blogs on the Internet
26 Billion+ Tweets
Sent on TwitterSent on Twitter
Since 2006
2 Billion
Videos Are StreamedVideos Are Streamed
Each Day On YouTube
LinkedIn
6 million
the fastest growth locationthe fastest growth location
What Is
Social Media?
It’s word ofIt’s word of
mouth on
steroids
What is Social Media?
Social media is media designed to be
disseminated through social interaction, created
using highly accessible and scalable publishing
techniques. Social media uses Internet and web-
based technologies to transform broadcast
media monologues (one to many) into social
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
The true democratization of content
media monologues (one to many) into social
media dialogues (many to many)
- Wikipedia
Components of Social Media
Social Networking
Linkedin / Facebook
/ Myspace / Orkut
Bookmarking / Tagging
Helps people read or access
more popular material
Helps web ranking
Publishing Sharing
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing
Publishing
Blogging / Wikis, /
Micro Blogging
(Twitter) / Squidoo
/ Wikipedia
Sharing
YouTube
Flickr
TechRepublic.net & Bnet.com
Slideshare.net / scribd.com
Podcast.net
↑ Twitter grew 1300% & Facebook to 500 million
“Social Media Marketing:
Enables Others to Advocate
For Your Business
Through Compelling Content”
“Social Media Monitoring Collects Online
Mentions for Measurement and Response”
Free & Paid
Social Media Monitoring Tools available
“Company Blogs are Digital Publications“Company Blogs are Digital Publications
that Allow Public Responses”
Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report -
“Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
chat, sharing, photos,
& videos.”& videos.”
Facebook Fan Pages Let Businesses
Interact with Stakeholders (Customers,
Prospects, & Potential Employees)
“Twitter is like a
Text Message with a
BCC: To The World”
Organizations Use Twitter to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.Provide Customer Service and Drive Website Traffic.
Social Media Can Rev up
Leads Generation, Branding, & Engagement
Social Media is for Leads and Sales
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
Source: State of Inbound Marketing Report
Social Media is for B2B and B2C
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
Source: State of Inbound Marketing Report - http://bi
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
STRATEGY FRAMEWORK
Methodology followed
• Forrester Research’s POST methodology
•Who is the audience you are trying to
engage for each of the 4 areasPeople
•What are we trying to accomplish – brand
building, sales, employee retention, hiringObjectives
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
building, sales, employee retention, hiringObjectives
•This will flow from the above twoStrategy
•Select tools and platforms that best align
with your social media strategy,
objectives, & audience
Technology
Traditional Marketing
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
The World is changing
Buy attention
Create attention
Feedback loop built in
Hello Long Tail
Loose control of your
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
Buy attention
Communication
was one to many
Pareto’s Principle
Controlled
Message
Loose control of your
marketing
Match tactic mix to
customer social profile
Groups include people
participating in at least
one of the activities
monthly.
Creators
Critics
Collectors
• Publish a blog.
• Publish your own Web pages.
• Upload video you created .
• Upload audio/music you created.
• Write articles or stories, and post them
• Publish a blog.
• Publish your own Web pages.
• Upload video you created .
• Upload audio/music you created.
• Write articles or stories, and post them
• Post ratings/reviews of products/services.
• Comment on someone else’s blog.
• Contribute to online forums.
• Contribute to/edit articles in a wiki.
• Post ratings/reviews of products/services.
• Comment on someone else’s blog.
• Contribute to online forums.
• Contribute to/edit articles in a wiki.
• Use RSS feeds.
• Add “tags” to Web pages or photos.
• Use RSS feeds.
• Add “tags” to Web pages or photos.
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
The Social Technographics®
Ladder
Courtesy
India is the
world’s largest body
of
‘Inactives’ –
Opportunity or threat???
Joiners
Inactives
Spectators
• Add “tags” to Web pages or photos.
• “Vote” for Web sites online.
• Add “tags” to Web pages or photos.
• “Vote” for Web sites online.
• Maintain profile on social networking site.
• Visit social networking sites.
• Maintain profile on social networking site.
• Visit social networking sites.
• Read blogs.
• Watch video from other users.
• Listen to podcasts.
• Read online forums.
• Read customer ratings/reviews.
• Read blogs.
• Watch video from other users.
• Listen to podcasts.
• Read online forums.
• Read customer ratings/reviews.
• None of the above• None of the above
Assessing the impact of Social Media in
B2B Tech Marketing
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
Source
Usage of specific
social media tools by B2B
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
Digital Marketing is always available
it’s available when ever they want it, need it..
Pay Per Click
• Look beyond Google , Yahoo, & Bing
(Twitter, SlideShare, Facebook, LinkedIn, etc.)
• Testing
• Pushing the envelope
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
How to advertise on Facebook
1. Choose your target
2. Test, Test, and test some more
3. Do your own tracking
4. Make your Ads pop
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
MOBILE MARKETING
Why Mobile?
• Explosive growth in mobile in India and globally
• Content in bite sized chunk
• Improved used experience
• Speed
• Mobility & independence
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
• Ubiquitous access
Types of mobile activities
• Mobile / WAP Websites
• Mobile Portal management
(SMS & IVR)
• Bulk messaging
• Ad strategy
• Mobile App & game development
(In-game marketing)
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
(In-game marketing)
• M Commerce
• Location based services
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
CASE STUDIES
IBM & its use of Social Media
• Have had a social software for more than 15 years
• Social Computing Guidelines
• Masses of Communication not mass communication
• IBM Customer Experience Suite –
• Changes the way organizations collaborate
• "The idea of getting the right
person over the right time at the
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
person over the right time at the
right opportunity and yield the
right result was really important”
Jeff Schick, VP Social Software
Lessons from Starbucks for B2B
• Howard Schultz stated that Starbucks owes it all to Facebook, Twitter, and social
honesty.
• No deals or sales but relationships (long term lead nurturing)
• Power of masses – agency for strategy – employees run the presence by sharing
their experiences
• PR tools to deal with complaints & squash rumors
• Clients and fans as a source of ideas –
MyStarbucks Idea.com - 80,000 plus ideas
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
MyStarbucks Idea.com - 80,000 plus ideas
• Link with CSR initiative – who wants to know about
another coffee – people connect with other people.
(generally more members of the community &
employees involved)
Answering the social phone
• ExactTarget *Conference – client tweeting about the conference
• Company monitors its feeds & decides to surprise him.
• On arrival he received:
– Registered badge
– Surprise gift
– Hotel reservations
– Proposed itinerary for the event
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
– Proposed itinerary for the event
• Delighted customer happened to be a
prominent blogger who spread
the word
*US based marketing software vendor
Salesforce & Social Media
• Objective : Bring down costs by way of reducing number of rolled back
changes
• Strategy: Build a platform where user can submit and vote on specific
product ideas
• Result: Number of rolled back changes drastically dropped and number of
features introduced went up by 50% on an year-on-year basis
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
What’s the future of
Digital Marketing?Digital Marketing?
We’re not in the business of keeping media
companies alive. We’re in the business of
connecting with consumers.
Trevor Edwards,
VP Global Brand & Category Management, Nike
Trends in 2010 & beyond…
1. Social media begins to look less social – hyperactive / filtering / fatigue
2. Corporations look to scale
3. Social business becomes serious play
4. A social media policy (and it might actually be enforced)
5. Mobile becomes a social media lifeline
6. Sharing no longer means e-mail
7. True Integration across channels & Metrics
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
7. True Integration across channels & Metrics
The future of digital marketing
• Website Morphing
• Project Natal’s technology applied to
marketing applications
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
Recommendations
• Focus on programs, not tactics.
• Shift budget to digital, but measure the impact.
• Understand audience and business outcomes to make online
tools work.
– Develop a listening practice.
– Monitor the impact of social
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
– Monitor the impact of social
on awareness and pipeline.
• Social media in B2B: create
social programs with current
customers in mind.
• ROI & ROE
Thank You
Contact Details
Siddharth Hegde
Founder & Director
LinkedIn: http://in.linkedin.com/in/hegdesiddharth
Twitter: @siddhegde
Email: siddharth.hegde@ethinos.com
Mobile: +91 98202 17252
All company names, brand names, trademarks and logos are the property of their respective owners.
Unauthorised duplication is prohibited.
About Ethinos Digital Marketing
Ethinos Digital Marketing is a boutique firm with unique hands on
approach to helping clients with all aspects of Digital Marketing
Strategy, Social Media Marketing, Search Engine Marketing (SEO &
PPC), Branding & Design, Mobile Marketing and Email Marketing.
Web: www.ethinos.com

Contenu connexe

Tendances

The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
 
Social Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie InsightsSocial Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
Integrated social media into your digital marketing plan
Integrated social media into your digital marketing planIntegrated social media into your digital marketing plan
Integrated social media into your digital marketing planMary Wang
 
7 Emerging Trends in Social Media
7 Emerging Trends in Social Media7 Emerging Trends in Social Media
7 Emerging Trends in Social MediaEdward Erasmus
 
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
 
Social Media Readiness in Today's Digital Economy!
Social Media Readiness in Today's Digital Economy!Social Media Readiness in Today's Digital Economy!
Social Media Readiness in Today's Digital Economy!Ethinos Digital Marketing
 
Digital Marketing - NIT, Silchar - DoMS
Digital Marketing - NIT, Silchar - DoMSDigital Marketing - NIT, Silchar - DoMS
Digital Marketing - NIT, Silchar - DoMSSyed Mohsin Raja
 
Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsFinworx
 
James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote JamesHuckabee3
 
Content marketing for Real Estate
Content marketing for Real EstateContent marketing for Real Estate
Content marketing for Real EstateSocial Beat
 
Real-Time Social Marketing
Real-Time Social MarketingReal-Time Social Marketing
Real-Time Social MarketingChris Baker
 
Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Shiv Singh
 
LinkedIn - What’s [in] It for You
LinkedIn - What’s [in] It for YouLinkedIn - What’s [in] It for You
LinkedIn - What’s [in] It for YouFalcon.io
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
Social Media Trends for 2014 by Vanksen
Social Media Trends for 2014 by VanksenSocial Media Trends for 2014 by Vanksen
Social Media Trends for 2014 by VanksenVanksen
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101 Lanre Sonola
 

Tendances (20)

The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
 
Social Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie InsightsSocial Media Marketing Trends 2021 // The Global Indie Insights
Social Media Marketing Trends 2021 // The Global Indie Insights
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
Integrated social media into your digital marketing plan
Integrated social media into your digital marketing planIntegrated social media into your digital marketing plan
Integrated social media into your digital marketing plan
 
7 Emerging Trends in Social Media
7 Emerging Trends in Social Media7 Emerging Trends in Social Media
7 Emerging Trends in Social Media
 
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
 
Social Media Readiness in Today's Digital Economy!
Social Media Readiness in Today's Digital Economy!Social Media Readiness in Today's Digital Economy!
Social Media Readiness in Today's Digital Economy!
 
Digital Marketing Basics Workshop Presentation
Digital Marketing Basics Workshop PresentationDigital Marketing Basics Workshop Presentation
Digital Marketing Basics Workshop Presentation
 
Digital Marketing - NIT, Silchar - DoMS
Digital Marketing - NIT, Silchar - DoMSDigital Marketing - NIT, Silchar - DoMS
Digital Marketing - NIT, Silchar - DoMS
 
Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial Advisors
 
State of Social V
State of Social VState of Social V
State of Social V
 
James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote
 
Content marketing for Real Estate
Content marketing for Real EstateContent marketing for Real Estate
Content marketing for Real Estate
 
Real-Time Social Marketing
Real-Time Social MarketingReal-Time Social Marketing
Real-Time Social Marketing
 
Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010
 
LinkedIn - What’s [in] It for You
LinkedIn - What’s [in] It for YouLinkedIn - What’s [in] It for You
LinkedIn - What’s [in] It for You
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
2012 social media final, v2
2012 social media final, v22012 social media final, v2
2012 social media final, v2
 
Social Media Trends for 2014 by Vanksen
Social Media Trends for 2014 by VanksenSocial Media Trends for 2014 by Vanksen
Social Media Trends for 2014 by Vanksen
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101
 

En vedette

The Voice of Democracy - March 2014 - #Elections2014
The Voice of Democracy - March 2014 - #Elections2014The Voice of Democracy - March 2014 - #Elections2014
The Voice of Democracy - March 2014 - #Elections2014Ethinos Digital Marketing
 
The Voice of Democracy - April 2014 - #Elections2014
The Voice of Democracy - April 2014 - #Elections2014The Voice of Democracy - April 2014 - #Elections2014
The Voice of Democracy - April 2014 - #Elections2014Ethinos Digital Marketing
 
Digitally inked - 14th to 20th April 2014 - #Elections2014
Digitally inked - 14th to 20th April 2014 - #Elections2014Digitally inked - 14th to 20th April 2014 - #Elections2014
Digitally inked - 14th to 20th April 2014 - #Elections2014Ethinos Digital Marketing
 

En vedette (16)

Voice Of Democracy - Dec. 2013 to Feb. 2014
Voice Of Democracy - Dec. 2013 to Feb. 2014Voice Of Democracy - Dec. 2013 to Feb. 2014
Voice Of Democracy - Dec. 2013 to Feb. 2014
 
Snapshot of Digital India - September 2014
Snapshot of Digital India - September 2014Snapshot of Digital India - September 2014
Snapshot of Digital India - September 2014
 
Snapshot of Digital India – June 2014
Snapshot of Digital India – June 2014Snapshot of Digital India – June 2014
Snapshot of Digital India – June 2014
 
The Voice of Democracy - March 2014 - #Elections2014
The Voice of Democracy - March 2014 - #Elections2014The Voice of Democracy - March 2014 - #Elections2014
The Voice of Democracy - March 2014 - #Elections2014
 
The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies
 
Stay Calm and Pin On
Stay Calm and Pin OnStay Calm and Pin On
Stay Calm and Pin On
 
The Voice of Democracy - April 2014 - #Elections2014
The Voice of Democracy - April 2014 - #Elections2014The Voice of Democracy - April 2014 - #Elections2014
The Voice of Democracy - April 2014 - #Elections2014
 
Snapshot of Digital India - August 2012
Snapshot of Digital India -  August 2012Snapshot of Digital India -  August 2012
Snapshot of Digital India - August 2012
 
Design - The Good, The Bad, and The Ugly!
Design - The Good, The Bad, and The Ugly!Design - The Good, The Bad, and The Ugly!
Design - The Good, The Bad, and The Ugly!
 
Snapshot of Digital India - March 2014
Snapshot of Digital India - March 2014Snapshot of Digital India - March 2014
Snapshot of Digital India - March 2014
 
Digitally inked - 14th to 20th April 2014 - #Elections2014
Digitally inked - 14th to 20th April 2014 - #Elections2014Digitally inked - 14th to 20th April 2014 - #Elections2014
Digitally inked - 14th to 20th April 2014 - #Elections2014
 
Snapshot of Digital India- September 2015
Snapshot of Digital India- September 2015Snapshot of Digital India- September 2015
Snapshot of Digital India- September 2015
 
Gamification - Level 1
Gamification - Level 1Gamification - Level 1
Gamification - Level 1
 
SEO - A Beginners' Guide
SEO - A Beginners' GuideSEO - A Beginners' Guide
SEO - A Beginners' Guide
 
Live Like A Creative Professional!
Live Like A Creative Professional!Live Like A Creative Professional!
Live Like A Creative Professional!
 
Snapshot of Digital India - August 2013
Snapshot of Digital India - August 2013Snapshot of Digital India - August 2013
Snapshot of Digital India - August 2013
 

Similaire à A Primer On Digital Marketing in India (includes statistics, Digital Strategy, Social Media, Mobile Marketing from Ethinos Digital Marketing)

NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012Kim Williams
 
WebResultsIntrotowebmarketing17may2012
WebResultsIntrotowebmarketing17may2012WebResultsIntrotowebmarketing17may2012
WebResultsIntrotowebmarketing17may2012Rosey Broderick
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An IntroductionDharamveer Nimiwal
 
Intro In Digital Marketing
Intro In Digital MarketingIntro In Digital Marketing
Intro In Digital MarketingLamiaa Ahmed
 
Channelnext West Banff Sales Vs Marketing
Channelnext West Banff Sales Vs MarketingChannelnext West Banff Sales Vs Marketing
Channelnext West Banff Sales Vs Marketingitshumphrey
 
Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session ThreeJessica Brown
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Trainingax321092
 
Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016Co-Communications
 
Introduction to New Media Technologies
Introduction to New Media TechnologiesIntroduction to New Media Technologies
Introduction to New Media TechnologiesMoses Gomes
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
 
Social Media Marketing Armstrong Shank
Social Media Marketing Armstrong ShankSocial Media Marketing Armstrong Shank
Social Media Marketing Armstrong Shankjdecesaro
 
New sales paradigm lead generation
New sales paradigm lead generationNew sales paradigm lead generation
New sales paradigm lead generationIntergraph
 
Wikibrands Social Media Week
Wikibrands Social Media WeekWikibrands Social Media Week
Wikibrands Social Media WeekWikibrands
 
Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0Monica Wright
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshopAndy Lima
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands ZipcastWikibrands
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOsPR 20/20
 

Similaire à A Primer On Digital Marketing in India (includes statistics, Digital Strategy, Social Media, Mobile Marketing from Ethinos Digital Marketing) (20)

NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
 
WebResultsIntrotowebmarketing17may2012
WebResultsIntrotowebmarketing17may2012WebResultsIntrotowebmarketing17may2012
WebResultsIntrotowebmarketing17may2012
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An Introduction
 
Intro In Digital Marketing
Intro In Digital MarketingIntro In Digital Marketing
Intro In Digital Marketing
 
Integrated Digital Marketing
Integrated Digital Marketing    Integrated Digital Marketing
Integrated Digital Marketing
 
Channelnext West Banff Sales Vs Marketing
Channelnext West Banff Sales Vs MarketingChannelnext West Banff Sales Vs Marketing
Channelnext West Banff Sales Vs Marketing
 
Digital Retail Training Session Three
Digital Retail Training Session ThreeDigital Retail Training Session Three
Digital Retail Training Session Three
 
If you build it will they come?
If you build it will they come?If you build it will they come?
If you build it will they come?
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Training
 
Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016
 
Introduction to New Media Technologies
Introduction to New Media TechnologiesIntroduction to New Media Technologies
Introduction to New Media Technologies
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
 
Social Media Marketing Armstrong Shank
Social Media Marketing Armstrong ShankSocial Media Marketing Armstrong Shank
Social Media Marketing Armstrong Shank
 
Building a digital media plan
Building a digital media planBuilding a digital media plan
Building a digital media plan
 
New sales paradigm lead generation
New sales paradigm lead generationNew sales paradigm lead generation
New sales paradigm lead generation
 
Wikibrands Social Media Week
Wikibrands Social Media WeekWikibrands Social Media Week
Wikibrands Social Media Week
 
Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshop
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands Zipcast
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOs
 

Plus de Ethinos Digital Marketing

The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019Ethinos Digital Marketing
 
The Snapshot of Digital India - Holiday Edition December 2018
The Snapshot of Digital India - Holiday Edition December 2018The Snapshot of Digital India - Holiday Edition December 2018
The Snapshot of Digital India - Holiday Edition December 2018Ethinos Digital Marketing
 
Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design Ethinos Digital Marketing
 
007 Types Of Infographics - James Bond Style
007 Types Of Infographics - James Bond Style007 Types Of Infographics - James Bond Style
007 Types Of Infographics - James Bond StyleEthinos Digital Marketing
 
Figuring out World Cup 2014 – An animated Infographic
Figuring out World Cup 2014 – An animated InfographicFiguring out World Cup 2014 – An animated Infographic
Figuring out World Cup 2014 – An animated InfographicEthinos Digital Marketing
 

Plus de Ethinos Digital Marketing (20)

Digital snapshot 2021
Digital snapshot 2021Digital snapshot 2021
Digital snapshot 2021
 
SNAPSHOT OF UAE 2019
SNAPSHOT OF UAE 2019SNAPSHOT OF UAE 2019
SNAPSHOT OF UAE 2019
 
The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019
 
The Snapshot of Digital India - June 2019
The Snapshot of Digital India - June 2019The Snapshot of Digital India - June 2019
The Snapshot of Digital India - June 2019
 
SNAPSHOT OF UAE 2019
SNAPSHOT OF UAE 2019SNAPSHOT OF UAE 2019
SNAPSHOT OF UAE 2019
 
The Snapshot of Digital India - Holiday Edition December 2018
The Snapshot of Digital India - Holiday Edition December 2018The Snapshot of Digital India - Holiday Edition December 2018
The Snapshot of Digital India - Holiday Edition December 2018
 
The Snapshot Of Digital India - July 2018
The Snapshot Of Digital India - July 2018The Snapshot Of Digital India - July 2018
The Snapshot Of Digital India - July 2018
 
Snapshot Of Digital India - April 2018
 Snapshot Of Digital India - April 2018  Snapshot Of Digital India - April 2018
Snapshot Of Digital India - April 2018
 
Snapshot of Digital India December 2017
Snapshot of Digital India December 2017Snapshot of Digital India December 2017
Snapshot of Digital India December 2017
 
Snapshot of Digital India- July 2017
Snapshot of Digital India- July 2017Snapshot of Digital India- July 2017
Snapshot of Digital India- July 2017
 
Snapshot of Digital India - March 2017
Snapshot of Digital India - March 2017Snapshot of Digital India - March 2017
Snapshot of Digital India - March 2017
 
Snapshot of Digital India - October 2016
Snapshot of Digital India - October 2016Snapshot of Digital India - October 2016
Snapshot of Digital India - October 2016
 
Coffee Crazed World
Coffee Crazed WorldCoffee Crazed World
Coffee Crazed World
 
Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design
 
Social Media Monitoring for Events
Social Media Monitoring for EventsSocial Media Monitoring for Events
Social Media Monitoring for Events
 
Snapshot of Digital India- March 2016
Snapshot of Digital India- March 2016Snapshot of Digital India- March 2016
Snapshot of Digital India- March 2016
 
Snapshot of Digital India - May 2015
Snapshot of Digital India - May 2015Snapshot of Digital India - May 2015
Snapshot of Digital India - May 2015
 
007 Types Of Infographics - James Bond Style
007 Types Of Infographics - James Bond Style007 Types Of Infographics - James Bond Style
007 Types Of Infographics - James Bond Style
 
Digital Snapshot of India - January 2015
Digital Snapshot of India - January 2015Digital Snapshot of India - January 2015
Digital Snapshot of India - January 2015
 
Figuring out World Cup 2014 – An animated Infographic
Figuring out World Cup 2014 – An animated InfographicFiguring out World Cup 2014 – An animated Infographic
Figuring out World Cup 2014 – An animated Infographic
 

Dernier

Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312LR1709MUSIC
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwadimosmejiaslendon
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticChristofer Vizcaino
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxtmthompson1
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingYourLegal Accounting
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxseemajojo02
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...YourLegal Accounting
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfDYFA Electrical
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdfciolook1
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEkajalroy875762
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDEkajalroy875762
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledCaitlinCummins3
 
Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.htj82vpw
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Klinik kandungan
 

Dernier (20)

Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
How does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - CyclisticHow does a bike-share company navigate speedy success? - Cyclistic
How does a bike-share company navigate speedy success? - Cyclistic
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdf
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDEJHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
JHANSI CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JHANSI ESCORTS SERVICE PROVIDE
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.
 
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
Jual obat aborsi Hongkong ( 085657271886 ) Cytote pil telat bulan penggugur k...
 

A Primer On Digital Marketing in India (includes statistics, Digital Strategy, Social Media, Mobile Marketing from Ethinos Digital Marketing)

  • 1. Digital Marketing Last chance to level the playing field
  • 2. • Stats on the market & digital adoption • Framework for digital marketing for B2B companies • What role does social media play for B2B companies? Can Social Media be used for lead generation? Does Facebook make sense for B2B companies? • Mobile marketing • Case studies & ROI when it comes to digital marketing • The future of digital marketing Areas for discussion Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com • The future of digital marketing
  • 3. “Digital Marketing is like teenage sex, everybody’s excited about it but very few people are doing it well”. Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com few people are doing it well”. Keith Weed Unilever Global , CMO
  • 4. Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost- effective manner. - Wikipedia What is Digital Marketing? Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com - Wikipedia
  • 5. Global Internet user Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 6. 671 million mobile connections and growing Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 7. What Internet app do people use in India* • E-mail (94 percent users) • Downloading music (72 percent) • Instant messaging (56 percent) • Job search (56 per cent) • Social networking (54 percent) (Social networking market grew by 43 percent last year) • Information search (52 percent) Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com • Information search (52 percent) • Watching videos (50 per cent) (Could be included as a part of social media pushing social media to the #2 spot) • Other popular activities include downloading wallpapers and screensavers and sending SMSes through the personal computer *
  • 8. Market Size • Search & Display advertising to dominate spending • Mobile & Social media while small in size are growing at CAGR 27% & 34% • 3-5% of marketing budget on Digital (1 % on mobile if you look at mobile Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com • 3-5% of marketing budget on Digital (1 % on mobile if you look at mobile separately) (15% of total budget of MNC’s) • Info is mostly anecdotal, based on small sample size, & lacking credible sources • 52% of marketers expect a major change in media mix towards digital & 92% expecting change** *Source Forrester Blog and WAT Blog **IMA – The CMO Perspective - Sample only 57 companies & skewed to MNCs
  • 10. 500 Million active500 Million active Facebook Users 50% of whom login in a given day
  • 11. 133 Million The number of blogs on the Internet
  • 12. 26 Billion+ Tweets Sent on TwitterSent on Twitter Since 2006
  • 13. 2 Billion Videos Are StreamedVideos Are Streamed Each Day On YouTube
  • 14. LinkedIn 6 million the fastest growth locationthe fastest growth location
  • 15. What Is Social Media? It’s word ofIt’s word of mouth on steroids
  • 16. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com The true democratization of content media monologues (one to many) into social media dialogues (many to many) - Wikipedia
  • 17. Components of Social Media Social Networking Linkedin / Facebook / Myspace / Orkut Bookmarking / Tagging Helps people read or access more popular material Helps web ranking Publishing Sharing Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing Publishing Blogging / Wikis, / Micro Blogging (Twitter) / Squidoo / Wikipedia Sharing YouTube Flickr TechRepublic.net & Bnet.com Slideshare.net / scribd.com Podcast.net ↑ Twitter grew 1300% & Facebook to 500 million
  • 18. “Social Media Marketing: Enables Others to Advocate For Your Business Through Compelling Content”
  • 19. “Social Media Monitoring Collects Online Mentions for Measurement and Response”
  • 20. Free & Paid Social Media Monitoring Tools available
  • 21. “Company Blogs are Digital Publications“Company Blogs are Digital Publications that Allow Public Responses”
  • 22. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report -
  • 23. “Facebook is a social network that connects people personally and professionally through connections, messages, chat, sharing, photos, & videos.”& videos.”
  • 24. Facebook Fan Pages Let Businesses Interact with Stakeholders (Customers, Prospects, & Potential Employees)
  • 25. “Twitter is like a Text Message with a BCC: To The World”
  • 26. Organizations Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.Provide Customer Service and Drive Website Traffic.
  • 27. Social Media Can Rev up Leads Generation, Branding, & Engagement
  • 28. Social Media is for Leads and Sales Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com Source: State of Inbound Marketing Report
  • 29. Social Media is for B2B and B2C Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com Source: State of Inbound Marketing Report - http://bi
  • 30. Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com STRATEGY FRAMEWORK
  • 31. Methodology followed • Forrester Research’s POST methodology •Who is the audience you are trying to engage for each of the 4 areasPeople •What are we trying to accomplish – brand building, sales, employee retention, hiringObjectives Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com building, sales, employee retention, hiringObjectives •This will flow from the above twoStrategy •Select tools and platforms that best align with your social media strategy, objectives, & audience Technology
  • 32. Traditional Marketing Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 33. The World is changing Buy attention Create attention Feedback loop built in Hello Long Tail Loose control of your Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com Buy attention Communication was one to many Pareto’s Principle Controlled Message Loose control of your marketing
  • 34. Match tactic mix to customer social profile Groups include people participating in at least one of the activities monthly. Creators Critics Collectors • Publish a blog. • Publish your own Web pages. • Upload video you created . • Upload audio/music you created. • Write articles or stories, and post them • Publish a blog. • Publish your own Web pages. • Upload video you created . • Upload audio/music you created. • Write articles or stories, and post them • Post ratings/reviews of products/services. • Comment on someone else’s blog. • Contribute to online forums. • Contribute to/edit articles in a wiki. • Post ratings/reviews of products/services. • Comment on someone else’s blog. • Contribute to online forums. • Contribute to/edit articles in a wiki. • Use RSS feeds. • Add “tags” to Web pages or photos. • Use RSS feeds. • Add “tags” to Web pages or photos. Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com The Social Technographics® Ladder Courtesy India is the world’s largest body of ‘Inactives’ – Opportunity or threat??? Joiners Inactives Spectators • Add “tags” to Web pages or photos. • “Vote” for Web sites online. • Add “tags” to Web pages or photos. • “Vote” for Web sites online. • Maintain profile on social networking site. • Visit social networking sites. • Maintain profile on social networking site. • Visit social networking sites. • Read blogs. • Watch video from other users. • Listen to podcasts. • Read online forums. • Read customer ratings/reviews. • Read blogs. • Watch video from other users. • Listen to podcasts. • Read online forums. • Read customer ratings/reviews. • None of the above• None of the above
  • 35. Assessing the impact of Social Media in B2B Tech Marketing Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com Source
  • 36. Usage of specific social media tools by B2B Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 37. Digital Marketing is always available it’s available when ever they want it, need it..
  • 38. Pay Per Click • Look beyond Google , Yahoo, & Bing (Twitter, SlideShare, Facebook, LinkedIn, etc.) • Testing • Pushing the envelope Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 39. How to advertise on Facebook 1. Choose your target 2. Test, Test, and test some more 3. Do your own tracking 4. Make your Ads pop Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 40. Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com MOBILE MARKETING
  • 41. Why Mobile? • Explosive growth in mobile in India and globally • Content in bite sized chunk • Improved used experience • Speed • Mobility & independence Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com • Ubiquitous access
  • 42. Types of mobile activities • Mobile / WAP Websites • Mobile Portal management (SMS & IVR) • Bulk messaging • Ad strategy • Mobile App & game development (In-game marketing) Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com (In-game marketing) • M Commerce • Location based services
  • 43. Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com CASE STUDIES
  • 44. IBM & its use of Social Media • Have had a social software for more than 15 years • Social Computing Guidelines • Masses of Communication not mass communication • IBM Customer Experience Suite – • Changes the way organizations collaborate • "The idea of getting the right person over the right time at the Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com person over the right time at the right opportunity and yield the right result was really important” Jeff Schick, VP Social Software
  • 45. Lessons from Starbucks for B2B • Howard Schultz stated that Starbucks owes it all to Facebook, Twitter, and social honesty. • No deals or sales but relationships (long term lead nurturing) • Power of masses – agency for strategy – employees run the presence by sharing their experiences • PR tools to deal with complaints & squash rumors • Clients and fans as a source of ideas – MyStarbucks Idea.com - 80,000 plus ideas Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com MyStarbucks Idea.com - 80,000 plus ideas • Link with CSR initiative – who wants to know about another coffee – people connect with other people. (generally more members of the community & employees involved)
  • 46.
  • 47. Answering the social phone • ExactTarget *Conference – client tweeting about the conference • Company monitors its feeds & decides to surprise him. • On arrival he received: – Registered badge – Surprise gift – Hotel reservations – Proposed itinerary for the event Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com – Proposed itinerary for the event • Delighted customer happened to be a prominent blogger who spread the word *US based marketing software vendor
  • 48. Salesforce & Social Media • Objective : Bring down costs by way of reducing number of rolled back changes • Strategy: Build a platform where user can submit and vote on specific product ideas • Result: Number of rolled back changes drastically dropped and number of features introduced went up by 50% on an year-on-year basis Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 49. What’s the future of Digital Marketing?Digital Marketing?
  • 50. We’re not in the business of keeping media companies alive. We’re in the business of connecting with consumers. Trevor Edwards, VP Global Brand & Category Management, Nike
  • 51. Trends in 2010 & beyond… 1. Social media begins to look less social – hyperactive / filtering / fatigue 2. Corporations look to scale 3. Social business becomes serious play 4. A social media policy (and it might actually be enforced) 5. Mobile becomes a social media lifeline 6. Sharing no longer means e-mail 7. True Integration across channels & Metrics Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com 7. True Integration across channels & Metrics
  • 52. The future of digital marketing • Website Morphing • Project Natal’s technology applied to marketing applications Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com
  • 53. Recommendations • Focus on programs, not tactics. • Shift budget to digital, but measure the impact. • Understand audience and business outcomes to make online tools work. – Develop a listening practice. – Monitor the impact of social Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing | Email Marketing www.ethinos.com – Monitor the impact of social on awareness and pipeline. • Social media in B2B: create social programs with current customers in mind. • ROI & ROE
  • 54. Thank You Contact Details Siddharth Hegde Founder & Director LinkedIn: http://in.linkedin.com/in/hegdesiddharth Twitter: @siddhegde Email: siddharth.hegde@ethinos.com Mobile: +91 98202 17252 All company names, brand names, trademarks and logos are the property of their respective owners. Unauthorised duplication is prohibited. About Ethinos Digital Marketing Ethinos Digital Marketing is a boutique firm with unique hands on approach to helping clients with all aspects of Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Design, Mobile Marketing and Email Marketing. Web: www.ethinos.com