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Αλέξανδρος Παπαπετρόπουλος, 2nd Auto Forum
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Ομιλία: Αλέξανδρος Παπαπετρόπουλος, Επικεφαλής Προϊοντικής Στρατηγικής (Product Planning), INFINITI Europe
Τίτλος ομιλίας: «Παγκόσμιες Μεγατάσεις που διαμορφώνουν το μέλλον της Αυτοκινητοβιομηχανίας»
1. Alexandre Papapetropoulos
Head of Product Planning, INFINITI Europe
2nd Auto Forum
“Global Megatrends shaping the future of the
Automotive Industry”
2. KNOWLEDGE DOUBLING CURVE
1900
Knowledge doubling every
century
1945
Knowledge doubling
every 25 years
1982
Knowledge doubling
every 13 months
Source: Buckminster Fuller's Knowledge Doubling Curve, with post-1982 addition by IBM
2020+
Knowledge doubling
every 12 hours
3. - Carlos Ghosn, @ 2017 Consumer Electronic
Show (CES) -
“We will see more
change in the next ten
years than we did in
the last fifty“.
4. NEW TECHNOLOGIES ARE SPREADING FASTER AND FASTER ACROSS
SMALLER SEGMENTS
GolfA3
S-class
5-series
2-series
3-series
E-class
A-class
A8
A6
Q3
7-series
BMW’s HUD
Audi’s dynamic turn signalsMercedes’ TFT
Gesture control
A8
A6
A4
Audi’s LEDs
2002 2004 2006 2008 2010 2012 2014 2016 2018
C
D
E
F
5. GLOBAL MEGATRENDS
SHAPING THE AUTOMOTIVE INDUSTRY…
Electrification
Connectivity
Autonomous Driving
radically changing
the mobility industry
3 disruptive
technology-driven trends …
6. GLOBAL MEGATRENDS
SHAPING THE AUTOMOTIVE INDUSTRY…
Electrification
Car-generated data to become a
Connectivity
Autonomous Driving
USD 450 – 750 billion
market by 2030
Source: McKinsey&Company “Automotive revolution – perspective towards 2030”
7. GLOBAL MEGATRENDS
SHAPING THE AUTOMOTIVE INDUSTRY…
Autonomous driving will bring
Maturity
Autonomous Driving
Connectivity
Electrification
Partly
automated
Highly
automated
Fully
automated
Autonomous
(robotic) driving
2015 2020 2025 2030
massive changes
and new opportunities
for the industry
8. GLOBAL MEGATRENDS
SHAPING THE AUTOMOTIVE INDUSTRY…
Connectivity
Autonomous Driving
Electrification
Electrified vehicles expected to reach
0%
5%
10%
15%
20%
25%
30%
35%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Electrification penetration rates 2011-2022
+3200%
Source: ACEA 27
Mild HEV HEV PHEV EV
More than ⅓ of the West Europe market by
2022 (up from 5% today)