2. Introduction
How emirates attract customers
Factors that can affect marketing
advantages and disadvantages of marketing
3. How they attract customers through
marketing!
High quality (voted best airline of 2013)
(http://www.worldairlineawards.com/awards_2013/Airline2013_top20.htm)
‘’communicating and delivering value to customers’’
(Dibb,S.(2012)Marketing:Concepts and Strategies.6thed,10)
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Partnerships
5. Advantages of marketing
Attract millions of customers
‘’39 million passengers a year’’
‘‘currently fly to over 130 destinations in more than 70 countries around the world’’
Can expand organisation
‘’Emirates and Qantas, have formed a global partnership.’’
Can afford to offer rewards
‘’rewards can and do build customers’ loyalty’’
6. Disadvantages of marketing
Tends to be aimed at upper class
(Best airline in the world)
The cost of flight
Emirates website(GBP 1139.88)
Sta travel (GBP 980.48)
Bad Publicity
(Aviation has been shown to be a significant source of air pollution)