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CLUSTERS: INTERNATIONALIZATION
AND COMPETITIVENESS OF
AEROSPACE SUPPLIERS
Speaker:

Eugenio Fontán Oñate
Madrid Aerospace Cluster General Manager

Valencia, 31 May 2013
INDEX
• What is a Cluster?
• Madrid Aerospace Cluster
• Aerospace Suppliers Today
– Large companies
– SME’s
– Future competitiveness portfolio

• Services Demanded
• Support Organizations
– Type of support organizations
– Companies usage of support organizations
– Perception of non-financial services

• Final Recommendations
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

2
WHAT IS A CLUSTER?
• Concentration of companies, institutions and
universities with a common interest in a specific
strategic business sector.
– This association results in a collaborative effort that
helps members undertake all kinds of joint projects

• Characteristics:
–
–
–
–
–
31/05/2013

Concentration of business activity
Specialization in a specific sector
Trickle-down effect. Activities benefit the region
Triple helix: Government – University – Company
Balance of competition and collaboration between its
members
Clusters: Internationalization and Competitiveness of Aerospace Suppliers

3
MADRID AEROSPACE CLUSTER
• MPAE gathers companies that develop activities
in Madrid Region with the aim of:
– Contributing to the development of the aerospace sector
in the Madrid Region
– Promoting innovation and technical development of the
aerospace industry
– Helping aerospace companies get involved in European
Formation flying NH90 and Tiger HAP
projects
(EUROCOPTER)

INGENIO Satellite
(HISDESAT)

Airbus A350XWB flying (AIRBUS)
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

4
MADRID AEROSPACE CLUSTER
• Main collaboration initiatives (I)
– Partner of:
• European Aerospace Cluster Partnership
– http://www.eacp-aero.eu/

– Participating in:
• Copernicus Programme (previously known as GMEs)
– http://copernicus.eu/

– Close collaboration with European Space Agency
• http://www.esa.int/ESA

31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

5
MADRID AEROSPACE CLUSTER
• Main collaboration initiatives (II)
– Member of:
• Enterprise Europe Network
(through Madrid Network)
– http://een.ec.europa.eu/

• Network of European REgions Using Space technologies
(through Madrid Region Government)
– http://www.nereus-regions.eu/

31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

6
AEROSPACE SUPPLIERS TODAY
Criteria of international competitiveness

Source: H&Z Study in collaboration with MPAE (2012)

31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

7
AEROSPACE SUPPLIERS TODAY
Strengths and weaknesses profile of large suppliers

Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

8
AEROSPACE SUPPLIERS TODAY
Strengths and weaknesses profile of SME’s

31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

9
AEROSPACE SUPPLIERS TODAY
Future competitiveness portfolio

Company size is a weak indicator for
competitiveness – also small suppliers exceed
customer expectations across the 16 criteria
Source: H&Z Study (2012)
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

10
SERVICES DEMANDED
• Companies need two main types of services:
– Financial services
•
•
•
•
•

Grants
Low interest rate loans
Conditionally repayable loans
Government venture capital
…

– Non-Financial services
•
•
•
•
•
31/05/2013

Group stands at foreign fairs
B2B events with potential foreign customers
Participation in multi-company and multi-country projects
Country and sector analyses
…
Clusters: Internationalization and Competitiveness of Aerospace Suppliers

11
SUPPORT ORGANIZATIONS
Types of support organizations

Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

12
SUPPORT ORGANIZATIONS
Companies usage of support organizations

Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

13
SUPPORT ORGANIZATIONS
Perception of non-financial services

Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

14
FINAL RECOMMENDATIONS
• Not any sector can be easily form a cluster within a
particular region. Questions to be answered:
– Are there enough companies and educational institutions
in the region to give meaning to the establishment of a
cluster?
– Will it be better to establish a cluster or to join a larger
regional cluster as a delegation?

• Cluster management must be:
– Highly professional
– Strongly oriented to:
• Innovation
• Internationalization
31/05/2013

Clusters: Internationalization and Competitiveness of Aerospace Suppliers

15
THANK YOU FOR YOUR
KIND ATTENTION
Contact info:
www.madridnetwork.org/en/red/Aeroespacial
General manager: Eugenio Fontán
eugenio.fontan@madridnetwork.org
@EugenioFontan
Phone:
Fax:

Deputy manager: Enrique Gómez
enrique.gomez@madridnetwork.org
+34 913 997 587
+34 914 414 155

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13 05 31 madrid aerospace cluster presentation final2

  • 1. CLUSTERS: INTERNATIONALIZATION AND COMPETITIVENESS OF AEROSPACE SUPPLIERS Speaker: Eugenio Fontán Oñate Madrid Aerospace Cluster General Manager Valencia, 31 May 2013
  • 2. INDEX • What is a Cluster? • Madrid Aerospace Cluster • Aerospace Suppliers Today – Large companies – SME’s – Future competitiveness portfolio • Services Demanded • Support Organizations – Type of support organizations – Companies usage of support organizations – Perception of non-financial services • Final Recommendations 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 2
  • 3. WHAT IS A CLUSTER? • Concentration of companies, institutions and universities with a common interest in a specific strategic business sector. – This association results in a collaborative effort that helps members undertake all kinds of joint projects • Characteristics: – – – – – 31/05/2013 Concentration of business activity Specialization in a specific sector Trickle-down effect. Activities benefit the region Triple helix: Government – University – Company Balance of competition and collaboration between its members Clusters: Internationalization and Competitiveness of Aerospace Suppliers 3
  • 4. MADRID AEROSPACE CLUSTER • MPAE gathers companies that develop activities in Madrid Region with the aim of: – Contributing to the development of the aerospace sector in the Madrid Region – Promoting innovation and technical development of the aerospace industry – Helping aerospace companies get involved in European Formation flying NH90 and Tiger HAP projects (EUROCOPTER) INGENIO Satellite (HISDESAT) Airbus A350XWB flying (AIRBUS) 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 4
  • 5. MADRID AEROSPACE CLUSTER • Main collaboration initiatives (I) – Partner of: • European Aerospace Cluster Partnership – http://www.eacp-aero.eu/ – Participating in: • Copernicus Programme (previously known as GMEs) – http://copernicus.eu/ – Close collaboration with European Space Agency • http://www.esa.int/ESA 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 5
  • 6. MADRID AEROSPACE CLUSTER • Main collaboration initiatives (II) – Member of: • Enterprise Europe Network (through Madrid Network) – http://een.ec.europa.eu/ • Network of European REgions Using Space technologies (through Madrid Region Government) – http://www.nereus-regions.eu/ 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 6
  • 7. AEROSPACE SUPPLIERS TODAY Criteria of international competitiveness Source: H&Z Study in collaboration with MPAE (2012) 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 7
  • 8. AEROSPACE SUPPLIERS TODAY Strengths and weaknesses profile of large suppliers Source: H&Z Study in collaboration with MPAE (2012) 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 8
  • 9. AEROSPACE SUPPLIERS TODAY Strengths and weaknesses profile of SME’s 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 9
  • 10. AEROSPACE SUPPLIERS TODAY Future competitiveness portfolio Company size is a weak indicator for competitiveness – also small suppliers exceed customer expectations across the 16 criteria Source: H&Z Study (2012) 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 10
  • 11. SERVICES DEMANDED • Companies need two main types of services: – Financial services • • • • • Grants Low interest rate loans Conditionally repayable loans Government venture capital … – Non-Financial services • • • • • 31/05/2013 Group stands at foreign fairs B2B events with potential foreign customers Participation in multi-company and multi-country projects Country and sector analyses … Clusters: Internationalization and Competitiveness of Aerospace Suppliers 11
  • 12. SUPPORT ORGANIZATIONS Types of support organizations Source: H&Z Study in collaboration with MPAE (2012) 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 12
  • 13. SUPPORT ORGANIZATIONS Companies usage of support organizations Source: H&Z Study in collaboration with MPAE (2012) 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 13
  • 14. SUPPORT ORGANIZATIONS Perception of non-financial services Source: H&Z Study in collaboration with MPAE (2012) 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 14
  • 15. FINAL RECOMMENDATIONS • Not any sector can be easily form a cluster within a particular region. Questions to be answered: – Are there enough companies and educational institutions in the region to give meaning to the establishment of a cluster? – Will it be better to establish a cluster or to join a larger regional cluster as a delegation? • Cluster management must be: – Highly professional – Strongly oriented to: • Innovation • Internationalization 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 15
  • 16. THANK YOU FOR YOUR KIND ATTENTION Contact info: www.madridnetwork.org/en/red/Aeroespacial General manager: Eugenio Fontán eugenio.fontan@madridnetwork.org @EugenioFontan Phone: Fax: Deputy manager: Enrique Gómez enrique.gomez@madridnetwork.org +34 913 997 587 +34 914 414 155