1. CALL
FOR
APPLICATIONS
Deadline June 10, 2011
Promoting
Excellence
intheDiscourse
onEurope

2. Call
Dear Ladies and Gentlemen,
As the president of the European Society for Education and Communication(ESEC) I want
to invite you to join the competition for the Erasmus EuroMediaAwards in 2011.
The EuroMedia Awards honour media productions focusing on the discourse
of European Societies and the promotion of European Values. A number of high
quality educational media products (DVDs, websites, TV series, magazines) have
been rewarded since 1995.
In 2011, an international jury of renowned experts – coming from various universities in
Europe – will again evaluate productions from all over Europe and honour the most
outstanding ones.
The Award goes to ...
The EuroMedia Awards honour media productions that:
• enhance the media discourse on Europe
• provide a qualitative discussion of objectives, perspectives and challenges
for the development of European Societies
• relate to European topics like cohesion, social values, migration, identity, solidarity ...
• show an educational ambition
• invest ideas and ambition in an European Public Sphere
The Call for Applications 2011 is now open. We are looking forward to
a great competition in this 16th year of the Erasmus EuroMedia Awards!
Kind regards
Thomas A. Bauer, ESEC president
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3. Promoting
Quality
Excellence in
the Discourse
on Europe
Thanks to the generous invitiation by the rectorate of Istanbul
University, the EuroMedia Awards Ceremony will be held in Istanbul
this year. We’re looking forward to celebrate excellencent media
productions and their creators in Turkey!
An Affirmation of Excellence: Awards and Medals
ESEC awards the best European media productions with Special Awards and
Medals of Excellence, emphasising their exceptional nature in terms of
product quality and profound discussion. The Grand Award tops all of them,
as it will be given to the best media production of 2011.
A Seal for Quality: The Nomination
Besides the Awards, the nomination itself is a certificate of quality,
given to all productions that meet the high standards of the ESEC jury.
The respective EuroMedia Seals labels your product as certified by experts.
Recognition of Your Work: International Coverage
Covered by news media from all over Europe, the EuroMedia Awards attract
attention to your work. The www.euromediaaward.eu website presents
all nominees and winners, thus showcasing the best media productions
on Europe.
A Glamorous Event: The Award Ceremony
The winners of the EuroMedia Awards will be announced at the festive
Award Ceremony on October 14 at the glamorous ballroom of the Istanbul
University, and will be followed by an evening reception.
Networking with Media Professionals: The EuroMedia Day
In addition to being a splendid event, the ceremony is a meeting point for
international media professionals. The afternoon presentation of the winners
and the festive evening reception provide the ideal ambiences to socialise
and exchange ideas.
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4. ESEC and the Jury
Jury
Members of the Grand Jury:
Miguel Aquilera, Spain
University of Malaga
Thomas A. Bauer, Austria
University of Vienna
Dimitris Charalambis, Greece
As the delivering agency, ESEC aims to
National University of Athens
promote awareness for the historical
Mike Dawney, Great Britain
common cultural area called Europe.
Middlesex University, London
Furthermore, ESEC supports initiatives
Joan Hemels, The Netherlands
that intend to provide media for lifelong
University of Amsterdam
learning. The EuroMedia Awards are an
Marko Ivanisin, Slovenia
ideal opportunity to bring productions
University of Maribor
emphasising this into the spotlight and
Magdalena A. Kalaidjieva, Bulgaria
promote exchange and communication
Bulgarian Academy of Science, Sofia
between media professionals in this field.
Ceyhan Kandemir, Turkey
The award-winning media productions are
Istanbul University
carefully picked by an international Jury
Barbara Köpplova, Czech Republic
of prominent experts from the field.
Charles University, Prague
This year, twelve experts from all over
Bernd Mikuszeit, Germany
Europe will evaluate the submissions.
Institute for Education and Media, Berlin
Gerhard E. Ortner, Germany
Gesellschaft für Pädagogik und Information, Berlin
Zoltán Palatinus , Hungary
WIFI Hungary, Budapest
Evaluation Criteria
All submissions for the EuroMedia Awards are evaluated according to specific
quality criteria. ESEC experts will weigh the following aspects in their decisions
for the respective decorations:
– the level of discussion of European topics
– the depth of analysis and critical assessment / reassessment
– the quality of realization in terms of design, aesthetics and media language
– the value for use in educational contexts
– the value for public communication
For more detailed information on the evaluation criteria, please visit: 4
www.euromediaawards.eu

5. 2010 Winners
Grand Award 2010
LUX Visionary Thinkers About the Future (IKON, The Netherlands)
Based on in-depth interviews with 8 visionary thinkers from
diverse cultural, religious and professional backgrounds, the TV
series discusses basic topics (ethics, belonging, identity, globaliza-
tion) challenging European societies.
“Worldwide well known names contribute to concepts of a future
of an open society and encourage a visionary approach to a
Europe for Europeans.” (The Jury)
Special Award
for Education and Ethics
Der 2. Weltkrieg
Documentary series, ORF, Austria
„This masterpiece of analytical narration expects from
recipients to overcome the simple schemes of distinction
and distributions of blame like in the friend-enemy-scheme“.
(The Jury)
Special Award
for Discourse and Politics
Liikkumavara / Within Limits
Documentary, Illume Ltd., Finland
„The subtle revelation of the domination of the political/
economic machinary over social equity issues is well
displayed without polemic. The voices are allowed to speak
for themselves.“ (The Jury)
Special Award
for Aesthetics and Design
Opinion Corner
Interactive website, Mostra, Belgium
„It is important to communicate the idea and realities of
Europe. That is what Opion Corner does, using the elements,
tools and means that most European and non European
people usually employ.“ (The Jury) 5

6. Evaluation Procedure
Awards&Medals
The Evaluation of all submissions
will take part in two steps:
First Step: Seals / Nominations Categories for Awards and Medals
All applications will be reviewed by Grand Award (3.000 €)
the ESEC panel of experts according Special Award for Education and Ethics (1.000 €)
to the evaluation criteria (see above). Special Award for Discourse and Politics (1.000 €)
All productions that meet those
Special Award for Aesthetics and Design (1.000 €)
criteria will be nominated for the
EuroMedia Awards. Nominees will Medal of Excellence: Documentary / Report*
be informed by the end of July 2011. Medal of Excellence: Teaching Material*
At the Award Ceremony on October Medal of Excellence: Networking Media*
14, all nominated submissions will Medal of Excellence: Fictional Programme*
receive the EuroMedia Seal of
Medal of Excellence: Integrative /
Approval certification alongside with Convergent Media*
a digital version of the Seal of
* not endowed
Approval Logo for use on all
informative material connected to the
certified product. Sponsorship Awards
The Jury will award special funds to productions
Second Step: Awards and Medals it assesses to be supported. These sponsorships
All nominated productions will are funded by sponsors, and will be tied to the
compete for the EuroMedia Awards discussion on a special topic.
and the Medals of Excellence. The
Grand Jury will rank the submissions
and decorate exceptional works at Calls for Sponsorship Awards
the Award Ceremony. Prizes will be will be published on our homepage
awarded in the following categories: www.euromediaawards.eu.
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7. Participation
Awards&Medals
How to apply
Addressees Participation fee
The Call for Application for the EuroMedia Awards is aimed Please understand that ESEC has to charge a small
at a wide range of institutions both public and private: contribution towards expenses. This fee enables us
• publishing companies, product development companies to realize the EuroMedia Awards.
• media organisations and institutions The amount of the participation fee differs
• journalists from all media categories according to the character of your institution:
• initiatives and project groups, NGOs
Various media productions are considered for the Awards: Commercial institutions EUR 200,-
Non-commercial institutions* EUR 100,-
• Print media productions
• Radio programmes / television series * non-commercial institutions include non-profit
organisations, associations/unions, educational
• Movies, documentary films institutions.
• Websites, Multimedia CDs, DVDs Please contact us for further information.
• Integrative Media projects
How to apply Please transfer the participation fee to:
For application, please visit our website www.euromediaa- ESEC European Society for Education and
wards.eu. In order to take part in the EuroMedia Awards, Communication
please complete the Application Form online. The POSTBANK (Germany)
application form asks you for information on your produc- Account Number: 732662462
tion (media type and a short summary of your work, etc.) Bank Code: 44010046
and the persons/organisations involved. Additionally, plea- BIC: PBNKDEFF
se submit two copies of your production together with the IBAN: DE89440100460732662462
signed copyright form (to be found on our Website) to our
Bank fees must be covered by the participant.
postal adress (see page 8).
If the ESEC panel of experts nominates your production for
the EuroMedia Awards (by the end of July, 2011), we will
Applications are completed with the receipt
further ask you to submit the following (you can upload
of the participation fee.
all at www.euromediaawards.eu):
A confirmation E-Mail will be send within
• Between one and three pictures/screenshots of the a week.
submission in a good resolution/size (minimum
requirement: 1024 x 786 dots, format: .jpg or .png)
DEADLINE FOR APPLICATIONS:
• A trailer of up to three minutes (video or animated
JUNE 10, 2011
presentation) both for presentation on the EuroMedia
website and during the Award Ceremony (formats:
.mov, .mpg, .avi)
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8. Since 1995, the Erasmus EuroMedia Awards
are granted to outstanding media productions
contributing to the development of a European
society and value system.
16 Years
1995–2011
Erasmus Euromedia Awards
Call for Applications 2011
Deadline for Applications June 10
Notification of Nomination August 25
Awarding Ceremony October 14
For additional information and
the latest news please visit our website:
www.euromediaawards.eu
Follow us on Twitter Team
twitter.com/euromediaawards Thomas A. Bauer, Prof. Dr.
President of ESEC and Head of the Jury
E-Mail: thomas.bauer@euromediaawards.eu
Phone: +43 1 4277 49336
Axel Maireder, MA
Coordination, Media Relations
E-Mail: axel.maireder@euromediaawards.eu
Phone: +43 1 4277 49375
Katharina Oke, MA
Award Organisation and Application Management
E-Mail: katharina.oke@euromediaawards.eu
Phone: +43 1 4277 49370
European Society for Education
Bianca Grossberger
and Communication
Office Management
c/o Department of Communication E-Mail: office@euromediaawards.eu
University of Vienna Phone: +43 1 4277 49335
Berggasse 11/8
Andreas Prummer
A-1090 Vienna
Webmaster
Austria E-Mail: webmaster@euromediaawards.eu