1
Children’s international hits
and TV consumption patterns
This presentation is an abstract of the conference held
by Léa...
2
Kids TV Consumption1
17/09/2015
3
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Kids TV Consumption
17/09/2015
TV faces a growin...
4
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Kids TV Consumption
And children continue to wat...
5
Local channels on top2
17/09/2015
6
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Local channels on top
17/09/2015
Local kidcaster...
7
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Local channels on top
17/09/2015
On VOD platform...
8
Content is the key3
17/09/2015
9
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Content Is the key
75%
15%
10%
35%
60%
5%
20%
25...
10
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
True and everlasting friendships: travelling hi...
11
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Conclusion
17/09/2015
Conclusion
 In a multisc...
12
Meet us at MIPCOM to get further information about the KIDS TV Report
Jacques Balducci
Deputy Sales Director
+33 (0)1 4...
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Children's international hits and TV consumption patterns

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Children content: hits and consumption patterns

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Children's international hits and TV consumption patterns

  1. 1. 1 Children’s international hits and TV consumption patterns This presentation is an abstract of the conference held by Léa Besson, Media Consultant, HMR Kids Summit (Cologne – August 25th, 2015)
  2. 2. 2 Kids TV Consumption1 17/09/2015
  3. 3. 3 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Kids TV Consumption 17/09/2015 TV faces a growing equipment rate in electronic devices 1 Source: Home Devices 4th quarter 2014 / Mediametrie 64.3% of kids aged 4-14 live in a household that is equipped with a tablet1 Households are more and more equipped 94.7% of kids aged 4-14 live in a household that is equipped with a computer1
  4. 4. 4 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Kids TV Consumption And children continue to watch TV Methodology: Daily Viewing Time per individual among children demo over 2014 Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Poland, Portugal, Russia, Spain, Sweden, UK, Czech Republic North America: Canada (English), USA 3:20 Europe 2:08 Australia (Regional) 2:00 North America Portugal 3:55 2:45 Italy 1:58 France= 17/09/2015
  5. 5. 5 Local channels on top2 17/09/2015
  6. 6. 6 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Local channels on top 17/09/2015 Local kidcasters continue to grow stronger #1 kids’ channel among Preschoolers #1 kids channel among All children Australia (Regional) +1.9 points 14% shr Denmark +2.3 points 16.6% shr Sweden +4.8 points 31.1% shr France +0.3 points 11.6% shr Sweden +5.5 points 48.3% shr France +1 point 15.3% shr Australia (Regional) +1.8 points 40.1% shr Russia +4.1 points 16.5% shr UK +0.2 points 11.7% shr Market shares on total day / July-December 2014 – comparison with July-December 2013
  7. 7. 7 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Local channels on top 17/09/2015 On VOD platforms local players also compete with international giants Pure players Traditional players SpecialistsGeneralists(withkidscontent) NB: This mapping is not an exhaustive list of all the platforms available in each country
  8. 8. 8 Content is the key3 17/09/2015
  9. 9. 9 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Content Is the key 75% 15% 10% 35% 60% 5% 20% 25% 55% 65% 18% 17% 52% 24% 24% Methodology: Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Portugal, Spain, Sweden, UK World: Europe, Canada English, Indonesia, Malaysia, Philippines, Russia, South Korea, Taiwan,Thailand, Turkey, UK, USA WORLD PORTUGAL SWEDEN Trend between July-Dec. 2013 & July-Dec.2014 EUROPE ANIMATION LIVE ACTION FACTUAL / ENT FRANCE Animation still in children’s heart in many countries Programs featuring in the top 20 shows by country (July-December 2014) 17/09/2015
  10. 10. 10 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved True and everlasting friendships: travelling hits and new successes Content Is the key Travelling Hits New Successes CANADA ENGLISH, ITALY, MALAYSIA, SPAIN, TAIWAN, USA SpongeBob SquarePants 19.4% shr on Cbeebies – chl 4-6 #4 Lassie UNITED KINGDOM Kate & Mim-Mim FRANCE 122,900 4-9s On Karusel #10 Masha and the Bear GERMANY, INDONESIA, ITALY, RUSSIA 25.1% shr On Clan – chl 4-6 213,000 4-14s on TF1 #5 NEW in Germany – June 2015 17/09/2015 Programs featured in the top 20 shows by country (July-Dec 2014)
  11. 11. 11 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Conclusion 17/09/2015 Conclusion  In a multiscreen environment TV remains the #1 screen in children’s heart  Local and international broadcasters fight hard to attract viewers  Content is the key and many big themes gather children, among them stories of friendship, science and heroes
  12. 12. 12 Meet us at MIPCOM to get further information about the KIDS TV Report Jacques Balducci Deputy Sales Director +33 (0)1 47 58 94 34 jbalducci@eurodatatv.com Your contact at Eurodata TV Worldwide

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