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Connect Mobile Innovation Summit: Going Beyond the Phone

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Connect Mobile Innovation Summit: Going Beyond the Phone

  1. 1. © Euromonitor International 1 Mobile Connect Innovation Summit: Beyond the Mobile Phone
  2. 2. GOING BEYOND THE PHONE Michelle Evans | Digital Consumer Manager Euromonitor International
  3. 3. © Euromonitor International 3 Mobile Connect Innovation Summit: Beyond the Mobile Phone Euromonitor International: Strategic global market research GOING BEYOND THE PHONE
  4. 4. 100%US population covered by at least a 3G mobile network in 2016 74%US households with a smartphone in 2015 89%US population with internet access in 2016
  5. 5. © Euromonitor International 5 Mobile Connect Innovation Summit: Beyond the Mobile Phone 0% 20% 40% 60% 80% 100% South Africa Brazil China India United Arab Emirates Russia US Australia Japan UK Digital purchases as share of consumer payments (US$) Digital Purchases as Share of Consumer Payments in Select Markets 2015 Digital Purchases Consumer Payments Consumers are increasingly turning to devices for commerce GOING BEYOND THE PHONE
  6. 6. © Euromonitor International 6 Mobile Connect Innovation Summit: Beyond the Mobile Phone From everyday consumer devices to conduits of commerce GOING BEYOND THE PHONE Photo by Domino’s Pizza Photo by Alphabet Inc. Photo by Euromonitor International Source: www.ringly.com
  7. 7. © Euromonitor International 7 Mobile Connect Innovation Summit: Beyond the Mobile Phone Attractions and Entertainment Transport Consumer Foodservice Total Retailing 0 50 100 150 Forecasted 2015-2020 CAGR% Growth of Wearable Payments Prospects for wearable-based proximity payments in the US GOING BEYOND THE PHONE
  8. 8. © Euromonitor International 8 Mobile Connect Innovation Summit: Beyond the Mobile Phone Other things increasingly becoming tools for commerce GOING BEYOND THE PHONE Photos by Amazon Inc.
  9. 9. © Euromonitor International 9 Mobile Connect Innovation Summit: Beyond the Mobile Phone Appliance manufacturers now implementing commerce applications GOING BEYOND THE PHONE Photo by MasterCard Inc. Photo by Whirlpool Corp.
  10. 10. © Euromonitor International 10 Mobile Connect Innovation Summit: Beyond the Mobile Phone Concept of “car commerce” becoming a reality GOING BEYOND THE PHONE Photo by Visa Inc.
  11. 11. © Euromonitor International 11 Mobile Connect Innovation Summit: Beyond the Mobile Phone Hurdles to establishing a connected commerce environment GOING BEYOND THE PHONE Connectivity quality and availability Standardization of operating platforms End-user experience Benefits for end-consumer Consumer privacy concerns Replacement cycles of consumer devices
  12. 12. © Euromonitor International 12 Mobile Connect Innovation Summit: Beyond the Mobile Phone 19 months 51 months 78 months 13 years 13 years 15 years It could be years until US consumers upgrade to connected devices GOING BEYOND THE PHONE
  13. 13. © Euromonitor International 13 Mobile Connect Innovation Summit: Beyond the Mobile Phone 0 200,000 400,000 600,000 800,000 2013 2014 2015 2016 2017 2018 2019 2020 Digital Spend by Devices in US, 2013-2020 Mobile Computer Tablets Wearables Growth of US device-based purchases against pivotal moments GOING BEYOND THE PHONE iPhone will celebrate 10 years Samsung Galaxy Gear introduced Apple Watch will celebrate 5 years Amazon surpasses Walmart as largest retailer based on market cap 2013 2014 2015 2016 2017 2018 2019 2020 Samsung Family Hub refrigerator introduced Amazon celebrates 20 years US consumers expected to spend more via mobile for the first time Pivotal Moments in the Digital Commerce Ecosystem
  14. 14. THANK YOU FOR LISTENING Michelle Evans | Digital Consumer Manager Michelle.Evans@Euromonitor.com @mevans14 https://www.linkedin.com/in/michelleevansmaclachlan

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