Euromonitor Global Head of Packaging Research Rosemarie Downey presented this deck at the PETnology conference in 2015. She provided market insights on the drivers impacting the performance and trends of the PET bottle within the global packaging industry with emphasis on key category/beverage end-uses of bottled water and carbonated soft drinks alongside areas of development within dairy and milk products. The influence of rising consumption in Asian countries like China, India and Indonesia alongside powerbases of US was also discussed.

1. GLOBAL PACKAGING:
SIZING DEMAND AND OPPORTUNITIES FOR PET BOTTLES
ROSEMARIE DOWNEY
GLOBAL HEAD OF PACKAGING RESEARCH

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3. PASSPORT PACKAGING
GLOBAL MARKETPLACE FOR PET
2015 VIEW ON OPPORTUNITIES FOR PET

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Vietnam
Saudi Arabia
Colombia
Packaging Coverage
EUROMONITOR INTERNATIONAL
7 Industries 54 countries
Alcoholic Drinks
Beauty & Personal Care
Dog & Cat Food
Food
Home Care
Hot Drinks
Soft Drinks
3 new researched countries:
Pack sizes
26 closure types
7 multipack types
Returnables
40 pack types
… with detail on

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5EUROMONITOR INTERNATIONAL
Metal Beverage Can
Can be drunk from directly
PET Bottle Brick Liquid Carton
Square shape
Flexible Aluminium
/Plastic
Common in ground coffee
Flexible plastic
Tea carton overwrap
and coffee pods
Folding Cartons
Common in tea
HDPE Bottle
Cloudy look
Aluminium/Plastic
Pouches
Mainly for children juice drinks
Thin Wall Containers
Especially in Asia
40 Pack Types and the Most Popular for Non-alcoholic Drinks are…
Glass Bottle

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Key Closure Types for Drinks
EUROMONITOR INTERNATIONAL
-3
0
3
6
9
1
5
25
125
625
Plastic
Screw
Closures
Metal
Crowns
Metal
Screw
Closures
Liquid
Carton
Closures
Corks Peel-Off
Lidding*
Beverage
Push-Pull
Beverage
Flip-Top
Metal Lug
Closures
Zip/Press
Closures
%CAGR(2015-2020)
Volumeinbillionunits
Core Closure Types for Global Retail Beverages
(2015-2020)
2015 Volume % CAGR 2015-2020
* Peel-Off Lidding includes Peel-Off Foil, Peel-Off Plastic and Peel-Off Paper

7. PASSPORT PACKAGING
GLOBAL MARKETPLACE FOR PET
2015 VIEW ON OPPORTUNITIES FOR PET

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0
1
2
3
4
0
500
1,000
1,500
2,000
Food Drinks Tobacco Beauty &
Personal
Care
Tissue &
Hygiene
Home
Care
Dog & Cat
Food
%CAGR
BillionUnits
Billion Units 2015 % CAGR 2015-2019
Global Retail Packaging by Industry in 2015 and Growth to 2019
Food and Drink: Core to Global Packaging Demand and Growing
8% Food
4.3
units of retail
packaging sold in 2015
73%
of packaging in food
and drinks alone
37%
share of drinks
held by PET
Trillion
GLOBAL MARKETPLACE FOR PET

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Clear Importance of Plastics Packaging in Food and Drink
0 200 400 600 800 1000 1200
Flexible Aluminium/Plastic
Metal Food Cans
HDPE Bottles
Flexible Paper
Folding Cartons
Liquid Cartons
Thin Wall Plastic Containers
Metal Beverage Cans
Glass Bottles
PET Bottles
Flexible Plastic
Billion Units
Global Leading Pack Types for Food and Drink in 2015
and Growth 2015-2019
2015 Billion Units
2015-2019 unit volume growth
4.2% CAGR to 2019
4% CAGR to 2019
3.2% CAGR
to 2019
3.1% CAGR to 2019
+80 bn
0.8% CAGR to 2019
2.2% CAGR to 2019
GLOBAL MARKETPLACE FOR PET

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0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
40%
45%
50%
55%
60%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
%annualgrowth
%PETBottleinSoftDrinks
PET Bottles vs. Total Packaging Growth
in Soft Drinks
PET % Total Packaging Growth % PET Bottle Growth
Global Evolution and Impact of PET in Soft Drinks Remains Strong
GLOBAL MARKETPLACE FOR PET
#155% of all soft
drinks sold in 2014
through retail were
in PET bottles
4.3%
growth for PET
bottles in 2015
175
growth for PET
bottles since 2004
Billion

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Emerging Markets are Recipients of 56% of PET Demand
GLOBAL MARKETPLACE FOR PET
0
2
4
6
8
10
12
14
0
50
100
150
200
250
300
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
%Growth
Billionunits
Global Demand for PET Bottles in
Developed vs. Emerging Markets: 2004-2014
Developed Emerging % Growth Developed % Growth Emerging
43%

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-5 5 15 25 35 45
Russia
Thailand
Japan
Mexico
Vietnam
Brazil
Indonesia
India
USA
China
2015-2019 billion units growth
Top 10 Countries for PET Bottle Volume Growth
2015-2019, % CAGR
+ 39 billion units
Where to Go for Best PET Volume Growth
% CAGR 2015-19
+ 39 billion units
11%
6%
2%
7%
Billion Units
GLOBAL MARKETPLACE FOR PET

13. PASSPORT PACKAGING
GLOBAL MARKETPLACE FOR PET
2015 VIEW ON OPPORTUNITIES FOR PET

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2015 Key Drivers Shaping PET Performance and Potential
2015 VIEW ON OPPORTUNITIES FOR PET
Emerging Markets for Biggest Volume Gains
Polarisation in Pack Sizing: Rightsizing
Premium and Value-add Opportunities
Consumer Health and Wellness Preferences
Innovation to Support Brand Presence

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PET Position in Key Categories Shows Ample Opportunity for Growth
2015 VIEW ON OPPORTUNITIES FOR PET
-1
0
1
2
3
4
5
6
-50
0
50
100
150
200
250
300
%CAGR2015-2019
Billionunits
PET Bottle Penetration in Key Categories 2015
and Prospects 2015-2019
Billion units 2015 2015 Other Pack Types % CAGR 2015-2019
PET strength in bottled water
versus other pack types and good
for onward growth
PET holds opportunities in Tea, Oils
and Dairy

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2005-2015: Bottled water sales dynamic
To represent just under half of all soft
drinks volumes by 2019
0
50
100
150
200
250
300
350
400
2005 2010 2015 2019
Billionlitres
Global Volumes of Still
Bottled Water vs. Other Soft
Drinks 2005-2019
Still Bottled water All Other Soft Drinks
Still Water’s Absolute Importance to Consumer Beverage Preferences
2015 VIEW ON OPPORTUNITIES FOR PET
Value-add expansion to be pursued
Additional Consumption of
PET in Bottled Water by Type
2015-2019
Carbonated Bottled Water Flavoured Bottled Water
Functional Bottled Water Still Bottled Water
+50bn
units
30%
45%
35%
41%

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Canada: Fastest growth country for
sparkling water 2014-15 – 1 litre
Australia: Mount Franklin re-
design, Summer 2015
US: Bullet design caffeinated
water – 500ml
China: Heritage of source and
design from Nongfu Spring
Desire for Added Benefits via Carbonation, Quality and Weight
Spain: Showing
recovery – 1.2 litre
2015 VIEW ON OPPORTUNITIES FOR PET

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Healthy Option for on The Go…
…and Family Value Too
0
2
4
6
8
10
12
0
1
2
3
4
5
6
%growth2014-15
Additionalconsumption(billionunits)
Global Bottled Water:
PET Pack Size Performance
2014-2015
PET bottle growth, billion units % growth 2014-15
Polarisation in Pack Sizing Increasingly Apparent in Still Water
2015 VIEW ON OPPORTUNITIES FOR PET

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-2
0
2
4
6
8
10
-100
0
100
200
300
400
500
600
%growth2014-2015
Millionunitsgrowth
Global Carbonates:
PET Pack Size Performance
2014-2015
2014-15 PET bottle growth (mn units) % growth 2014-15
Reduce Sweetness and Size
In Carbonates, Control over Sugar Intake Sees Shift to Smaller Sizes
2015 VIEW ON OPPORTUNITIES FOR PET
Variation in
Smaller Sizes
1. Fits lifestyle
2. Affordable
3. Procures value
and volume gains
Canada
591ml->500ml
China
300ml
Various
500ml

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0
20
40
60
80
100
120
Glass Bottles Metal Beverage Cans PET Bottles
Carbonates Packaging by
Core Pack Type 2010-2019
BillionUnits
Flavour and Feel Factors, Room for Big Value for Money Lines Too
2015 VIEW ON OPPORTUNITIES FOR PET
Natural Flavour
Visual Impact
Value for Money

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PET Bottle Growth in Ready-
to-Drink Tea by Region
Asia Pacific Latin America North America
Eastern Europe Western Europe Australasia
Middle East/Africa
Innovation in Natural Tea Flavours Hits Premium Health Note
2015 VIEW ON OPPORTUNITIES FOR PET
+ 8 billion
bottles
2015-2019
Gerolsteiner
Germany
750ml
April 2015
Pepsi-Lipton Tea
Netherlands
500ml
April 2015

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0
2
4
6
8
10
12
14
16
18
Oils and
Fats
Drinking
Milk
Products
Table
Sauces
Yoghurt
BillionUnits
Leading Growth Categories for
PET in Foods
2010 2015 2019
PET Advances its Position in Edible Oils and Dairy
2015 VIEW ON OPPORTUNITIES FOR PET
31%
of 2015 sales of milk in
Asia Pacific
3.3%
global growth for PET
bottles in Dairy 2015-19
38%
of 2015 PET bottle
demand in Food is for
Milk

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 Asia Speciality Drink
 Bottled Water (Still, Carbonated, Flavoured, Functional)
 Carbonates (Cola and Non-Cola)
 Juice (100% juice, Up to 24% juice and Nectar juice)
 RTD Coffee
 RTD Tea (Still and Carbonates)
 Sports and Energy Drinks
Product Definitions for Soft Drinks
APPENDIX

24. THANK YOU FOR LISTENING
Rosemarie Downey
Global Head of Packaging Research
rosemarie.downey@euromonitor.com
www.euromonitor.com