Evangelism Strategy for 2012

Evangelism Strategies
for 2012

EvangelismCoach.org

Where we are going today
• I promise I’ll give you good stuff.
• I will show you possible steps to start moving.
• And all in about 60 minutes?

1/18/2012 EvangelismCoach.org 2

What to Expect
• I’ll make an offer at the end
• I don’t want you to invest in it unless I fulfill
my promise today – to give you
implementable strategies.
• Sound fair?


What Could Happen?
• One church plant
– Miserable results with
expensive direct mail.
– Under 20 people.
• Changed strategy
– 3 baptisms in 6
months.
– New members.


What Could Happen?
• My church
– No financial backing
– Parachute church planter.
– No worship team.


What Could Happen
• Results of intentional
strategy
– Grew from 4 to nearly
70 in two years
– 18 Baptisms last year
– Still no worship team.


Strategies I Have Used
• Direct Mail • Open Air Evangelism
• Servant Evangelism • Tract Distribution
• Launch a new service • New Member Classes
• Church Planting • Alpha
• Relationship Evangelism • Door to Door
• Block Parties / VBS • Dramas and Mimes


Caveats
• People need Jesus
• God’s sovereign
• No strategy template
• One size doesn’t fit all.
• Best ways may not work elsewhere.
• Specific callings lead to ministry expressions


ARE YOU READY TO TALK
STRATEGY?


Evangelism Goals
• Matthew 9:35-10:20
• Acts 1:8
• Set direction for planning
• Measurable
– “About 3000 were added that day”
• Flexible
– “The Spirit of Jesus would not let them”


Personal
Evangelism

Worship
Experience Community
Engagement


Preparing Evangelists
• Equip people to share their faith 1-1 in the
course of their life.
• Intentional training
• Practical experience.


Prepare Evangelists
Style Curriculum Examples
• Confrontational • WOTM / EE / Tracts
• Analytical • Jesus Among Other Gods
• StoryTelling • 3 Story / The Net
• Relational • Just Walk Across The Room
• Invitational • Sermon Series / Events
• Servant • Overflow


My own Curriculum
• Fear Free Evangelism 5 CD Set
– www.FearFreeEvangelism.com
• Hybrid
– Relational / Contact / Missional
– Conversational


Strategy Steps
• Research and Pick a curriculum
• Form a group and do it.
• Debrief your experiences.


Example of Relational Evangelism
• Quit going to bible studies all the time.
• Build at least 3 new relationships this year.
• Pray for at least 6 names of people I want to
know the Lord.
• Learn a gospel presentation.
• Learn about cooperation with Holy Spirit.


Example: Personal Goals
• Read at least 3 books on personal evangelism
• Participate in a evangelism group
• Pray daily for those who do not know Christ.
• Learn a basic evangelism gospel script.
• Spend time “doing life” with people
• Look for the daily opportunities to have 1 conversation
• Review your day to see if you missed an opportunity
• Journal your evangelism conversations to reflect and
learn.


Pastor and Personal Evangelism
• Grow in personal evangelism skills
• Lead staff and other leaders in their growth.
• Pray for the community and the lost
• Build your own authentic relationships
• Include the gospel in more sermons.
• Personal Coaching


Check-in
• Is this the kind of information you are looking
for? If so, say something in the Q&A box or
comment box. . .


Personal
Evangelism

Worship
Engagement


Area 2: Worship Experience

Come and See

Worship Centered
• Getting people into your church
• Connecting people to your fellowship
• Freeing people to serve
– In the church
– In the community
– In their place of work


Ways to Measure
• Numbers of Conversions
• Number of Adult baptisms.
• Members having conversations with
unchurched people.


Ways to Measure
• People bringing others / First time guests
• % increase in small group / class attendance
• X Evangelistic Outreaches
• Praying for unchurched
• X new Volunteers joyfully serving


Possible Measurable Goals
• 10 adult Baptisms
• 20 new people connected and serving
• 20% increase in worship attendance


Support Implications
• Training in Personal Evangelism
• Hospitality Ministry
• Children’s Ministry
• Facilities


Connection Implications
• Getting that repeat visit
• New member receptions
• New member classes
• Where can a newcomer plug in quickly?
• Emotional Engagement – a place to serve


Marketing Implications
• Marketing
• Facebook pages
• Website and communications
• Positive word of mouth in social networks


Worship Implications
• Sermon Series Planning.
• Connected to life and community needs
• Regular gospel sharing during sermons.
• Comeback events.


Example: 10 Baptisms and Easter
• Easter Sermon Planning
• Post Easter Sermon Series
• How will we find those people to come?
• How will we motivate invitations?
• Are we ready to welcome and receive visitors?
• Do we have places for newcomers to connect
within a few weeks?


Possible Hospitality Strategy Steps
• Conduct a Hospitality Review
• Launch a Greeters Ministry
• Setup a welcome center
• Hold new greeter training
• Get 75% of connection cards.


Check-in
• Is this the kind of information you are looking
for? If so, say something in the Q&A box or
comment box. . .


Personal
Evangelism

Worship
Engagement


Area 3: Community Engagement

Go

Community Engagement
• Finding the heart for the community
• Launching ministries to engage the
community.
• Conversations while serving


Possible Strategy Steps
• Come and see
– Vacation Bible Schools
– Block Parties
– Special Events
– Prayer Stations


Possible Strategy Steps
• Go and tell
– Prayer Walks
– Missional Communities
– Issue oriented ministries


Sample Putting it Together
Under 100 Members 100-300 Members
• Two outreach events • Four outreach events
• Two evangelism trainings • Qtrly evangelism training
• Launch a prayer ministry • Community Outreach
• Evangelism Teams

Over 300 Members
• Six outreach events
• Qtrly evangelism trainings
• Community Ministries
• Evangelistic Teams

Have I delivered
• 3 areas of focus to start planning
• 6 different styles and matching studies
• Possible strategy steps in each area


A possible next step
• 4 month coaching program for your church
– Monthly phone call with me for your team
– Personal evangelism or hospitality teams
– Handouts and resources
– MP3s of each phone call for reference.


Personal Evangelism Over 4 months
• A usable strategy for a small group
• Accountable to implementing evangelism
• Grow in personal skills
• Based on my conversational model


Church Hospitality over 4 months
• Identify unnecessary barriers to visitors
• Find and recruit volunteers
• 12 months of suggested actions
• Conduct an audit
• Discuss and plan your own implementation


Limited Offer
• Limit of 10 before I create a waiting list.
• Not sure when I’ll offer this again.
• Great time to start getting your strategy in
gear.


Why?
• Develop action plan over the next 4 months.
• Focus on particular evangelism practices
• Develop next step lists
• Short term – enough to get going.
• Changes you can see.
• I’m available to your team, 1-1.
• Books are strong on theory, not on steps.


If you want this 4 month program
http://www.EvangelismCoach.org/deal


Evangelism Strategy for 2012

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