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Growth hacking: 5 growth tactics that you can try right now!

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Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!

Publié dans : Marketing

Growth hacking: 5 growth tactics that you can try right now!

  1. 1. GROWTH HACKING 5 Growth tactics 
 to try today
  2. 2. MAKE LINKEDIN YOUR LANDING PAGE START BUILDING YOUR EMAIL LIST TODAY STEAL YOUR COMPETITORS’ STRATEGY 5 growth tactics to try today CONVERT THE CRAP OUT OF YOUR LEADS CHOOSE YOUR OMTM & GROW @evelinesmet
  3. 3. Hi, I’m Eveline @evelinesmet
  4. 4. Career path
  5. 5. Today.. @evelinesmet
  6. 6. PUG MOMMY BARCA LOVER SPORTS ADDICT TO BE
  7. 7. WHICH CHANNELS SHOULD I USE? WHICH TOOLS AND TACTICS SHOULD I USE? WHO ARE MY CUSTOMERS? Top marketing questions I get HOW CAN I EVALUATE MY MARKETING EFFORTS? HOW CAN I GROW MY BUSINESS THROUGH MARKETING?
  8. 8. My goal: Teaching you guys growth tactics that you can use tomorrow!
  9. 9. Win! Tweet 
 #growthhacking @evelinesmet
  10. 10. growth hacking
  11. 11. But first..What is growth hacking?
  12. 12. Growth hacking skills @evelinesmet
  13. 13. Growth hacking mindset @evelinesmet
  14. 14. Famous growth hacks
  15. 15. DROPBOX REFERRAL HACK
  16. 16. AIRBNB ACQUISITION HACK
  17. 17. HOTMAIL REFERRAL HACK
  18. 18. TWITTER ACTIVATION HACK @evelinesmet
  19. 19. Hotmail referral hack SPOTIFY REFERRAL HACK
  20. 20. MOBILE VIKINGS REFERRAL HACK
  21. 21. MC DONALDS ACQUISITION HACK
  22. 22. TECHNOLOGY BASED AUTOMATE THE PROCESS USE NON-TRADITIONAL CHANNELS What is different? RUN EXPERIMENTS MEASURE & GROW
  23. 23. Growth hacking in each stage of the funnel
  24. 24. I will be showing a lot of tools & tactics later on
  25. 25. But first..Why do you need analytics?
  26. 26. Analytics keep a growth hacker honest @evelinesmet
  27. 27. infinitescroll
  28. 28. infinitescroll FAIL
  29. 29. Analytics shift the focus of growth hackers @evelinesmet
  30. 30. We have a CPC of 2€, is that good?
  31. 31. World’s first banner vs Coolblue banner @evelinesmet
  32. 32. World’s first banner vs Coolblue banner 0€ IN REVENUE 32.900€ IN REVENUE
  33. 33. BY INCREASING RETENTION BY INCREASING DAILY ACTIVE USERS GROW MY COMPANY Example actionable goals INCREASE CONTENT CREATION BY MEMBERS BY 15% BY END 2016 EDUCATE MEMBERS ABOUT CONTENT CREATION VIA MAIL SHOW CONTENT FEATURES ON THE HOMEPAGE INCLUDE CONTENT CREATION IN ON BOARDING EXPERIENCE
  34. 34. BewareOf vanity metrics! They will make you feel good, but they will not change the way you act. @evelinesmet
  35. 35. Email marketing Social media Paid search Display advertising VANITY METRICS VS ACTIONABLE METRICS OPEN RATE LEADS GENERATED # FANS REFERRAL RATE AD POSITION COST PER 
 ACQUISITION IMPRESSIONS 
 COST PER LEAD @evelinesmet
  36. 36. Trying to find interesting insights and unexpected learnings Keeping you up to date with predictable, managerial insights Do ads with pictures of cats work better? How many clicks will our ad budget get us? EXPLORATORY REPORTING
  37. 37. If you’re busy explaining the data, you wont can’t act upon it UNDERSTANDABLE COMPARATIVE A RATIO OR RATE BEHAVIOUR CHANGING A GOOD METRIC IS Comparison gives you context The only way to measure change What will you do differently based on the results?
  38. 38. Find your focus based on your data
  39. 39. Analytics predict the future for growth hackers @evelinesmet
  40. 40. Mobile vs desktop visits
  41. 41. Analytics make success 
 repeatable @evelinesmet
  42. 42. Make a business case, then repeat
  43. 43. Convinced?
  44. 44. 5 growth hacks that you can try today!
  45. 45. “Good artists copy, great artists steal” -Steve Jobs-
  46. 46. Steal your competitors’ strategy 1 @evelinesmet
  47. 47. STEAL WITH PRIDE
  48. 48. CASE
  49. 49. SIMILARWEB
  50. 50. TOOL
  51. 51. CASE
  52. 52. CASE
  53. 53. SPYFU
  54. 54. SPYFU
  55. 55. COMPETITOR SCRAPING TOOLS
  56. 56. Make Linkedin your landing page 2 @evelinesmet
  57. 57. “The network always wins” -Peter Hinssen-
  58. 58. YOUR HEADLINE IS YOUR H1 @evelinesmet
  59. 59. YOUR HEADLINE IS YOUR H1
  60. 60. YOUR INTERESTS ARE YOUR SEO KEYWORDS @evelinesmet
  61. 61. “Get a marketing job or internship without sending out a single resume” -Eveline Smet-
  62. 62. MAKE YOUR HEADLINE SEARCHABLE & ACTIONABLE @evelinesmet FUTURE BRAND STRATEGIST JUNIOR DIGITAL MARKETEER LOOKING FOR A MARKETING INTERNSHIP IN FEBRUARI I WANT TO HELP COMPANIES GROW VIA SOCIAL MEDIA LOOKING FOR A MOTIVATED YOUNG MARKETER? HIRE ME! MICHAEL DELARET
  63. 63. Exercise: Change your headline & add interests @evelinesmet
  64. 64. LINKEDIN AUTOMATION TOOLS
  65. 65. AUTOMATE THE ACQUISITION LINKEDIN PREMIUM = NEEDED
  66. 66. Start building your email list today 3 @evelinesmet
  67. 67. “The money is in the list” -every growth hacker-
  68. 68. EMAIL IS NOT DEAD!
  69. 69. LIST BUILDING TOOLS
  70. 70. LIST BUILDING TOOLS
  71. 71. Exercise: download chrome extension and build a 150 person list to contact this week
  72. 72. BONUS
  73. 73. LIST BUILDING TOOL SOCIAL SHARES
  74. 74. Convert the crap out of them 4 @evelinesmet
  75. 75. “It’s much easier to double your business 
 by doubling your conversion rate than by doubling your traffic” -Jeff Eisenberg-
  76. 76. Understand your conversion funnel @evelinesmet
  77. 77. Conversion funnel online shopping site
  78. 78. Conversion funnel online shopping site
  79. 79. COST PER ACQUISITION = 25 LIFETIME REVENUE PER USER = 75 LIFETIME VALUE = 100 First, get the basics right LIFETIME REVENUE PER USER = 75 @evelinesmet
  80. 80. Optimise for each stage in the funnel Channel testing
  81. 81. KPI’s per stage of the funnel
  82. 82. No e-commerce? No problem TRACK INCOMING ENQUIRIES TRACK NEWSLETTER OPT-INS TRACK NUMBER OF CALLS TRACK NEW SUBSCRIBERS @evelinesmet
  83. 83. How to drive conversions?
  84. 84. CONVERSION TOOLS
  85. 85. PUBLISH QUICKLY
  86. 86. CASE @evelinesmet
  87. 87. Exercise (at home): Create your (campaign) landing page in 3 hours
  88. 88. Choose your one metric that matters -OMTM- & grow 5
  89. 89. Data overload
  90. 90. A wealth of information creates a poverty of attention @evelinesmet
  91. 91. Your OMTM is your true north
  92. 92. IT CREATES FOCUS FOR THE ENTIRE COMPANY IT INSPIRES AN INTERNAL CULTURE OF EXPERIMENTATION IT ANSWERS THE MOST IMPORTANT QUESTIONS FOR YOUR BUSINESS Why do you choose OMTM? @evelinesmet
  93. 93. A few OMTM examples CUSTOMER LIFETIME VALUE DAILY ACTIVE USERS CUSTOMER ACQUISITION COST
  94. 94. examples
  95. 95. CASE STUDY
 MOZ Scale STAGE SAAS MODEL Net adds OMTM
  96. 96. Net adds = growth
  97. 97. CASE STUDY
 HEADSPACE Virality STAGE SaaS (Freemium) MODEL Paid Churn OMTM
  98. 98. Paid churn = loss
  99. 99. MAKE LINKEDIN YOUR LANDING PAGE START BUILDING YOUR EMAIL LIST TODAY STEAL YOUR COMPETITORS’ STRATEGY 5 growth tactics you have tried CONVERT THE CRAP OUT OF YOUR LEADS CHOOSE YOUR OMTM & GROW @evelinesmet
  100. 100. I’t all starts with knowing your customer
  101. 101. Why are Nigerian spammers good growth hackers? @evelinesmet
  102. 102. Why is Nigerian spam so badly written?
  103. 103. BAD LANGUAGE 1000 EMAILS SENT 1000 EMAILS SENT 10% CONVERSION = 100 RESPONSES 0,1% CONVERSION = 1 OR 2 RESPONSES 1 FOOL & THEIR MONEY1 FOOL & THEIR MONEY PROPER ENGLISH SCALABLE NOT SCALABLE @evelinesmet
  104. 104. Nigerian spammers have learned to understand their target market & their customers
  105. 105. T H A N K Y O U
  106. 106. Questions?eveline@growthagency.co @evelinesmet

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