A Perfect Pitch Deck Seeking
Sponsors? Read This First.

1. Format Matters. Powerpoints =
Bad. PDFs = Good. Links to deck online = Better

2. Include the following things.
Organization or conference logo. Website. Contact information. Social media profiles.

3. Do your homework. Research
the companies or groups you are approaching. Whenever possible, send to a real person.

4. Pretend you know nothing
about your conference. Why is it happening? Where is it happening? What are the dates? Who is coming? Who are your speakers? Why should you be considered credible?

4. Pretend you know nothing
about your conference. Why is it happening? Where is it happening? What are the dates? Who is coming? Who are your speakers? Why should you be considered credible?

5. Share details about attendees.
How many people are you expecting? Age? Location? Income level? Interests? Drill down. This information is valuable to potential sponsors!

6. Include photos. If this
event happened before, include photos!

7. Include quotes. If this
event happened before, include quotes from past attendees and sponsors.

8. Highlight numbers. If this
event happened before, include notable numbers (attendees, speakers, social media reach, etc).

9. Include a glossary. Include
a glossary or a bulleted list of terms/ facts that will be helpful for potential sponsors to know.

10. Create a separate deck
for each level of sponsorship. Determine which level you’re asking for, and only send your prospect that version.

11. Offer category or level
exclusivity. Make it clear that there can only be ONE Silver Level Sponsor, or ONE Breakfast Sponsor.

12. Include tickets/hospitality to each
sponsorship level. Comped registration or inclusion in a special sponsors dinner are great ideas to start with. Don’t just offer to put their logo in your marketing!

13. Consider year long benefits.
Think about the big picture! What other benefits are there? Marketing? Hospitality? On-site? Year round?

14. Keep it short and
sweet. Do the opposite of this deck (a 20 page pitch deck is for the birds!) and keep things clear and concise.

15. Be humble. End with
a thank you! And then your contact information. And then how/when you’ll follow up. Good luck!

Want to learn more? Sign
up for our free webinar on Weds, May 14th with SponsorHub: 7 Tips for Getting & Keeping Event Sponsors. Register today!