1.
Tara de Nicolas
Principal, Georgetown
Consulting Group

2.
#ElevateDCTara de Nicolas
Agenda
! Introduction
! Thinking Outside-the-Donation-Box
! Art of the Thank You
! Walk the Walk

3.
#ElevateDCTara de Nicolas
Thinking
Outside-the-Donation-Box

4.
#ElevateDCTara de Nicolas
PR
+
Fundraising
=
$$$$

5.
#ElevateDCTara de Nicolas
What is Unique to Your Mission?
! Can you make
Crowdfunding work for
you?
! The Campaign Process
! The Event

6.
#ElevateDCTara de Nicolas
1. Build the Idea – MVP Model
Created initial plan following the Lean Startup
approach – scaled down for our first year
2. Stakeholders
Create a committee of key stakeholders to
shape and finalize plan, ensuring community
investment
EarthEcho International
Expedition Council

7.
#ElevateDCTara de Nicolas
Partnerships

8.
#ElevateDCTara de Nicolas
Event Experience/Technology

9.
#ElevateDCTara de Nicolas
Social Media
! Lead the Conversation & Engage
! Promote Partners
! Promote Top Fundraisers
! Promote Success/Needs to Achieve Goal

10.
#ElevateDCTara de Nicolas
Art of Thank You
! Donors! Participants

11.
#ElevateDCTara de Nicolas
“ The first responsibility of a leader is to
define reality. The last is to say thank you.
In between, the leader is a servant.”
– Max de Pree
Walk-the-Walk

12.
#ElevateDCTara de Nicolas
Fundraising Technologies
Peer-to-Peer

13.
#ElevateDCTara de Nicolas
Fundraising Technologies
Peer-to-Peer (Lower cost options)

14.
#ElevateDCTara de Nicolas
Auctions
Don’t Always Stay Silent

15.
#ElevateDCTara de Nicolas
Questions?

16.
#ElevateDCTara de Nicolas
@TdeNicolas
GeorgetownConsultingGroup.com
TdeNicolas@georgetownconsultinggroup.com