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Wednesday, 4 March 15
HOW TO GET A GIG?
WHAT DOES THE PROMOTER WANT TO SEE?
Wednesday, 4 March 15
THINK PROJECTS!!!
Wednesday, 4 March 15
•Time limited
• Specific aims and objectives
• The right team to do the job
Wednesday, 4 March 15
PROMOTIONAL MATERIAL
• PLAN PROJECT SUMMARY & BACK
STORY
• FINANCE & BUDGETS
• COPY (SHORT & LONG)
• PHOTOS
• MUSIC
• VIDEOS
Wednesday, 4 March 15
PROJECT PLAN
Edward II, the English roots band that uniquely blend the rhythms of the Caribbean with traditional songs from the British Isles, have
been secretly working on a totally new project and will be back in 2015.  Temporarily turning away from the rural songs of the middle
England morris teams, this time around the band has been delving deep into a repertoire of songs born of the industrial revolution,
specifically of their home town, Manchester.  Still upbeat, and with rock-steady rhythms, blazing horns, fabulous harmonies and fiery
melodeon melodies, this will be a new set mixed with some of the old favourites and a familiar sound for the faithful.
Rehearsals to finalise the set - late Oct / Nov
Initial track laying sessions in Studios
Nov / Dec. We need to identify a producer and / or remix artists for this.  Target is to get three tracks laid
in the initial sessions.  
Rehearsals / Recording sessions continue into Jan / Feb.
Aim to put initial track out as a free download in Feb,
Second track release possibly with video on Youtube in March
3rd track release in April through iTunes.
April - two warm up gigs at Brewery and BotW
May - Cromer gig.  
June - maybe Glastonbury
August - targeted 1 month tour period.
October - Venue Tour
We will aim to get a CD ready for the release at the start of this period.
Wednesday, 4 March 15
Wednesday, 4 March 15
Edward II, the English roots band that uniquely blend the rhythms of the Caribbean with traditional songs
from the British Isles, have been secretly working on a totally new project and will be back in 2015.  
Temporarily turning away from the rural songs of the middle England Morris teams, this time around the
band has been delving deep into a repertoire of songs born of the industrial revolution, specifically of their
home town, Manchester.  Still upbeat, and with rock-steady rhythms, blazing horns, fabulous harmonies
and fiery melodeon melodies, this will be a new set mixed with some of the old favourites and a familiar
sound for the faithful.
The new repertoire features such unlikely classics as ‘Victoria Bridge on a Saturday Night’ and ‘A New
Song on the Great Demonstration, which is to be made on Kersal Moor September 24th, 1838’, and
give remarkable insights into the lives of our those living through a time of great change almost 200 years
ago. Not surprisingly, many of the themes are still relevant today with songs of love, loss, poverty and
political rights featuring heavily, but in the hands of Edward II, these have been turned into an uplifting
celebration of the working people who really forged Manchester and transformed Britain into an Industrial
powerhouse.
The songs have been completely reworked into modern roots reggae classics, featuring Glen Latouche’s
seductively honeyed lead vocals at the fore and a rock solid rhythm section led by T Carthy providing the
irresistible force at the rear. Of course, the band still roam free across the musical spectrum, bringing in
dashes of jazz and soul alongside the reggae and folk, but always with an air of good humor and, more
than anything, a desire to make you dance.
Wednesday, 4 March 15
Wednesday, 4 March 15
PHOTOS
Wednesday, 4 March 15
PHOTOS
Wednesday, 4 March 15
MUSIC & VIDEO
• Physical
• Digital
• Video
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
§
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15
Wednesday, 4 March 15

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Marketing & Promotion - Gavin Sharp, CEO Band on the Wall

  • 2. HOW TO GET A GIG? WHAT DOES THE PROMOTER WANT TO SEE? Wednesday, 4 March 15
  • 4. •Time limited • Specific aims and objectives • The right team to do the job Wednesday, 4 March 15
  • 5. PROMOTIONAL MATERIAL • PLAN PROJECT SUMMARY & BACK STORY • FINANCE & BUDGETS • COPY (SHORT & LONG) • PHOTOS • MUSIC • VIDEOS Wednesday, 4 March 15
  • 6. PROJECT PLAN Edward II, the English roots band that uniquely blend the rhythms of the Caribbean with traditional songs from the British Isles, have been secretly working on a totally new project and will be back in 2015.  Temporarily turning away from the rural songs of the middle England morris teams, this time around the band has been delving deep into a repertoire of songs born of the industrial revolution, specifically of their home town, Manchester.  Still upbeat, and with rock-steady rhythms, blazing horns, fabulous harmonies and fiery melodeon melodies, this will be a new set mixed with some of the old favourites and a familiar sound for the faithful. Rehearsals to finalise the set - late Oct / Nov Initial track laying sessions in Studios Nov / Dec. We need to identify a producer and / or remix artists for this.  Target is to get three tracks laid in the initial sessions.   Rehearsals / Recording sessions continue into Jan / Feb. Aim to put initial track out as a free download in Feb, Second track release possibly with video on Youtube in March 3rd track release in April through iTunes. April - two warm up gigs at Brewery and BotW May - Cromer gig.   June - maybe Glastonbury August - targeted 1 month tour period. October - Venue Tour We will aim to get a CD ready for the release at the start of this period. Wednesday, 4 March 15
  • 8. Edward II, the English roots band that uniquely blend the rhythms of the Caribbean with traditional songs from the British Isles, have been secretly working on a totally new project and will be back in 2015.   Temporarily turning away from the rural songs of the middle England Morris teams, this time around the band has been delving deep into a repertoire of songs born of the industrial revolution, specifically of their home town, Manchester.  Still upbeat, and with rock-steady rhythms, blazing horns, fabulous harmonies and fiery melodeon melodies, this will be a new set mixed with some of the old favourites and a familiar sound for the faithful. The new repertoire features such unlikely classics as ‘Victoria Bridge on a Saturday Night’ and ‘A New Song on the Great Demonstration, which is to be made on Kersal Moor September 24th, 1838’, and give remarkable insights into the lives of our those living through a time of great change almost 200 years ago. Not surprisingly, many of the themes are still relevant today with songs of love, loss, poverty and political rights featuring heavily, but in the hands of Edward II, these have been turned into an uplifting celebration of the working people who really forged Manchester and transformed Britain into an Industrial powerhouse. The songs have been completely reworked into modern roots reggae classics, featuring Glen Latouche’s seductively honeyed lead vocals at the fore and a rock solid rhythm section led by T Carthy providing the irresistible force at the rear. Of course, the band still roam free across the musical spectrum, bringing in dashes of jazz and soul alongside the reggae and folk, but always with an air of good humor and, more than anything, a desire to make you dance. Wednesday, 4 March 15
  • 12. MUSIC & VIDEO • Physical • Digital • Video Wednesday, 4 March 15