MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
Power of Satellite in Africa
1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.
2. Ibrahima Guimba-Saidou, SVP Africa
Power of Satellite in Africa
How satellite technology can help bridge
the digital divide on the continent
1
3. Africa is the future
1
2
3
4
54
54 Countries in Africa
15%
1 billion people in Africa
= 15% of the world
50%
By 2030, 50% of
Africans will live in cities
1.1bn
By 2040, 1.1 billion
Africans will be of
working age
Most of the continent’s population is concentrated in some of the most rainy areas.
Source: Afrographique: Mapping the largest African nations, 2012
5. Africa | A rising market
Strong demand for broadband and
connectivity in non-urban areas
Data and voice services for telcos and
enterprises
Mobile backhaul requirements for
2G/2.5G/3G expansion into rural areas
Increased capacity has increased
demand for triple play services
Government-led initiatives to bridge
the ‘digital divide’ and to ensure
secured access
Local TV content production, digital
switch-over and proliferation of low-cost
digital tuners and LCD screens enabling
large potential for Pay-TV, Free-To-Air &
Free-To-View platforms
4
6. Africa | The future of broadcasting
TV Penetration
TV home growth
2015
2009
Analog
86 million
123 million
50%
2015
DTT will be key growth driver of TV penetration, to grow >50% by 2015
DTH is another key growth driver as satellite operators focus on growing free-to-air and free-toview audience across the continent
Strong demand growth for HD channel
Launch of OpenView HD Free-To-View platform in Q4 in South Africa, with further expansion
into sub-Saharan Africa
Strengthening 5°E, 22W and 28.2W prime DTH/Video neighbourhoods
5
7. Africa | Bridging the Digital Divide
300 million people are over 50km from their
fibre or cable broadband connection – the
greater the distance the worse the connection
quality
400 million people have no internet access
at all
In 20 years the number of cities with over 10
million inhabitants will double, driving
demand for connectivity
Fibre bridges the digital divide between the
Western World and Africa, but does not
bridge the digital divide within Africa between
urban and non-urban areas
Satellite provides efficient way of connecting
the majority of the 700 million unconnected
people
Strong or growing demand for broadband and
rural connectivity, data and voice services for
telcos, mobile operators, enterprises and
government services (education, health)
6
9. Your Connection to Africa
Customers in Africa want the same as customers in rest of world
We provide the local infrastructure to connect Africa to the world
Connecting urban and non-urban areas
SES provides the assets in space and the capabilities on the ground
Once we have you connected, we offer support and services on the ground to keep
you connected
8
11. Global Access Network
With our Global Access Network we ensure
our customers are connected to the world’s
leading satellite fleet, through our extensive
fiber reach and our network of teleports.
12. Who do we serve?
Media and
broadcasters
Enterprise and
telcos
Governments
and institutions
Space segment
services
Value Added & Customized
Services
Space segment
services
Value Added & Customized
Services
Multiple models fitting to government customer needs
•
Full satellite programs
•
Shared satellites
Direct-to-home (DTH)
Uplink services
VSAT networks
SCPC service
•
Hosted payloads
Cable distribution
Content management
services
Broadband access
DVB service
•
IP platforms
Full-time contribution
Internet trunking
VNO service
•
Ground system solutions and satellite ground services
Playout services
Mobile backhaul
Consultancy and training
Consultancy and training
Bi-directional
broadband access
•
Occasional use
Digital terrestrial TV
Maritime and aeronautical
communications
SES Global Access
Services
Our customers use these services for
Welfare and diplomatic services - Emergency response - Military
communications - Telemedicine, E-learning and digital inclusion
programmes
13. How do we serve?
We drive innovation
A unique SES solutions and standards portfolio
Together with its customers and industrial partners, SES developed a unique solutions and
standards portfolio to fully integrate satellite with Telco's & MNOs multi-play solutions
Multi-device support
Integrating satellite on the
home LAN
Multi-device support
Integrating satellite on the
home LAN
Multi-device support
Integrating satellite on the
home LAN
Multi-device support
Integrating satellite on the
home LAN
Multi-device support
Integrating satellite on the
home LAN
Multi-device support
Integrating satellite on the
home LAN
12
14. How do we serve?
O3b | A revolution to mobile backhaul
▲ A different kind of satellite
▲ The medium earth orbit reduces delay by
75% compared with GEO
▲ Lower cost to build and launch compared
with GEO
▲ O3b first satellite constellation build
with mobile backhaul networks in mind
▲ O3b’s cost advantage enables the
business case for 3G voice and data in
rural areas
▲ O3b’s latency advantage reduces churn
by improving the quality of voice and data
services
13
15. How do we serve?
Femtocells access via ASTRA2Connect
Femtocells are small cellular base
stations, designed for indoor use in a
home or small business. It connects
the user to the service provider’s
network via broadband connection.
Femtocells typically support 2 to 4
active mobile; allows service
providers to extend service coverage
indoors, where access is limited or
unavailable. It relies on broadband
access to create an IP path to the
mobile network where calls control is
handled.
ASTRA2Connect
provides
the
backhaul into the core mobile
network. The solution has been
tested and supports 3G cellular
device such as mobile handsets and
notebooks with mobile broadband
capabilities.
14
16. How do we serve?
Triple Play turnkey solution
Service benefits
SolutionOffering
Broadband access with:
Download speed up to 10 Mbit/s
Options:
no infrastructure investment required
Voice over IP (VoIP)
Upload speed up to 360 Kbit/s
Freezone (unlimited download during the night)
Volume limited and unlimited packages
Fair Use Policy
always-on connectivity for broadband and VoIP
flat-rate monthly fee
low-cost subscriber equipment
simple to install and use
“Triple play” capabilities – Internet, TV and VoIP in one
offering
sustains large end-user populations
capable of large network deployments
Additional GBytes (for volume volume limited packages)
15
17. How do we serve?
Consultancy services
▲
Frequency coordination
▲
Satellite operations and flight
dynamics
▲
Satellite programme monitoring
▲
Launcher procurement monitoring
▲
Interferences
▲
Training
▲
Payload specification
▲
Satellite RFP
▲
Teleport infrastructure
16
18. How do we serve?
SES in Africa
Addis Ababa,
Ethiopia
Global satellite operator providing
capacity for reliable and secure
satellite services and solutions
Committed to growing the African
continent with local teams and
regional offices in
Johannesburg, Accra and
Addis Ababa
9 satellites at 7 orbital positions
Coming in 2014: Astra 2G
Accra, Ghana
SES carries more than 430 TV
channels across the continent
with 100 free-to-air
SES satellites are supporting
communications networks
across Africa
Johannesburg,
South Africa
Caravan and Elevate
programmes
17
19. How do we serve?
Africa’s Installer Training Programme
A trained, motivated and engaged installer
network is essential to support DTH growth
Installer programme established in 9
African countries over the last 2 years.
Investment in “up skill”
Strong industry brand and established
communication platform
A community of installers
Elevate accreditation of an installer is
sought after across Africa
Full suite of elements – training materials,
methodologies, marketing & promotional
materials, digital, social media, and
supported by a developed technology
platform
Formulated to be adapted to new markets
such as South Africa
18
20. How do we serve?
Caravans | The SES workshops
▲
SES travels the African continent to
deliver free workshops on how satellite
capacity can support digital migration,
free-to-air market development and
broadband services
▲
SES works with African regulators,
government agencies, broadcasters and
network operators to assist with digital
migration by 2015 and reducing the
digital divide on the continent
▲
The SES Caravans have visited over 12
countries since November 2011
▲
Around 700 participants have attended
the SES Caravans
19
21. How do we serve?
One platform and global reach
Global fleet of 54 satellites
Coverage for 99% of the world’s population
Reach of 276 million households world-wide
A well-connected teleport infrastructure
Leading direct-to-home(DTH) satellite operator
in Europe
More than 6,000 TV channels
Major supplier to cable head ends in the
Americas
Hosts some of the fastest-growing DTH
platforms in emerging markets
22 locations worldwide
Improving our service by expanding
our regional teams
▲
1,828 billion Euro revenue in 2012
▲
1,469 transponders
22. How do we serve?
Some applications in Africa
eSchools
Residential Broadband
eHealth
Telemetry & Surveillance
Internet Kiosk
21
