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10 Advancement Pros
Rocking It On LinkedIn
And What You Can Learn From Their Profiles
LinkedIn, with 300 million users worldwide,
is a buzzing professional space for networking and
building relationships.
The business world has already embraced
LinkedIn, with 9 out of 10 business execs
using the network “often” or “very often...
So why aren’t leaders in university
advancement doing the same?
We analyzed the
LinkedIn profiles of
Chief Advancement
Officers at Forbes’
top 30 colleges.*
Key finding:
The average number
o...
82% of corporate employees say they are
“more likely” or “much more likely”
to trust a company whose CEO and top execs
use...
Calling all development leaders!
Calling all development leaders!
It’s time to get connected on LinkedIn.
An advancement leader’s strong LinkedIn
presence can contribute significantly to the
goals of an advancement office by:
• Sho...
Let’s take a look at 10 advancement
leaders with exemplary LinkedIn profiles.*
*Advancement leaders are alphabetized and se...
Thomas Bonner
VP for External Relations at Carleton College
Impressive Profile Features
•  Succinct yet illustrative Summar...
Thomas Bonner
“I primarily use LinkedIn to have my
profile available for individuals I will
be meeting with for the first time to
be able ...
Jim Husson
Senior VP for University Advancement at Boston
College
Impressive Profile Features
•  Short Summary that connect...
Jim Husson
“LinkedIn allows me to follow
professional careers in real time and
often gives me insight into issues that are
front of m...
Steve Kean
Chief Advancement Officer at Boston University
Impressive Profile Features
•  Detailed work experience that includ...
Steve Kean
Shaun Keister
Vice Chancellor for Development and Alumni
Relations at UC Davis
Impressive Profile Features
•  Work experien...
Shaun Keister
“I use LinkedIn to promote and
post stories about UC Davis,
philanthropy news at Davis, and job
opportunities in developme...
Matthew Lambert
VP for University Advancement at College of
William & Mary
Impressive Profile Features
•  Comprehensive Sum...
Matthew Lambert
Gregory Leet
Vice Chancellor of University Advancement
at UC Irvine
Impressive Profile Features
•  The descriptions under E...
Gregory Leet
Jerry May
VP for Development at Michigan
Impressive Profile Features
•  Detailed Summary that calls out his career accompli...
Jerry May
Patricia Jackson
Chief of Staff for the Advancement Division at
Dartmouth College
Impressive Profile Features
•  Brief descr...
Patricia Jackson
“First, I use LinkedIn as a recruitment tool for
staff both in terms of tracking people I may not
know, but more importantl...
Bob Sweeney
Senior VP for University Advancement at UVA
Impressive Profile Features
•  Thorough Summary that highlights his...
Bob Sweeney
Darrow Zeidenstein
VP for Development and Alumni Relations at
Rice University
Impressive Profile Features
•  Section on boa...
Darrow Zeidenstein
The 6 Profile ‘Must-Haves’
1.  Profile Photo
2.  Summary
3.  Work Experience
4.  Skills & Endorsements
5.  Contact Informati...
LinkedIn for Stewardship & Donor
Engagement
• Use Advanced Search to
focus your prospect research
efforts
• Identify potent...
Ready to optimize your LinkedIn
profile like these pros?
We can help.
Download our free eBook for tips:
LinkedIn Checklist for Advancement 2014
About EverTrue
EverTrue is the world’s leading social donor management
platform. Since 2010, EverTrue has been on a missio...
About EverTrue
EverTrue is the world’s leading social donor management
platform. Since 2010, EverTrue has been on a missio...
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10 Advancement Pros Rocking It on LinkedIn

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Check out these 10 advancement professionals who are taking advantage of LinkedIn for fundraising.

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10 Advancement Pros Rocking It on LinkedIn

  1. 1. 10 Advancement Pros Rocking It On LinkedIn And What You Can Learn From Their Profiles
  2. 2. LinkedIn, with 300 million users worldwide, is a buzzing professional space for networking and building relationships.
  3. 3. The business world has already embraced LinkedIn, with 9 out of 10 business execs using the network “often” or “very often.” Statistic via BusinessNewsDaily By Uberof202 ff via Flickr Creative Commons
  4. 4. So why aren’t leaders in university advancement doing the same?
  5. 5. We analyzed the LinkedIn profiles of Chief Advancement Officers at Forbes’ top 30 colleges.* Key finding: The average number of connections of a CAO is just 256. *At three of the colleges, there was a vacancy or no identifiable CAO.
  6. 6. 82% of corporate employees say they are “more likely” or “much more likely” to trust a company whose CEO and top execs use social media. Statistic via BRANDfog It’s likely that your constituents feel the same way.
  7. 7. Calling all development leaders!
  8. 8. Calling all development leaders! It’s time to get connected on LinkedIn.
  9. 9. An advancement leader’s strong LinkedIn presence can contribute significantly to the goals of an advancement office by: • Showing the personality behind the institution’s brand • Demonstrating the professional accomplishments of its leaders • Connecting prospects and other constituents more strongly with the institution through engagement ….and much more!
  10. 10. Let’s take a look at 10 advancement leaders with exemplary LinkedIn profiles.* *Advancement leaders are alphabetized and selected from the top 30 schools in Forbes’ “2014 America’s Top Colleges” and US News & World Report’s “2014 Best Colleges”
  11. 11. Thomas Bonner VP for External Relations at Carleton College Impressive Profile Features •  Succinct yet illustrative Summary that highlights his specialties •  Detailed section on volunteer experience and the causes he cares about •  Relevant skills and endorsements (Top endorsed skill: “Annual Giving”) •  Recommendations given to his colleagues
  12. 12. Thomas Bonner
  13. 13. “I primarily use LinkedIn to have my profile available for individuals I will be meeting with for the first time to be able to research a bit about me if they are so inclined. I’ve had a number of individuals comment on something in my profile.” –Thomas Bonner
  14. 14. Jim Husson Senior VP for University Advancement at Boston College Impressive Profile Features •  Short Summary that connects his experience with his goals •  Relevant skills and endorsements (Top endorsed skill: “Alumni Relations”) •  Recommendation received from a colleague •  Member of 9 professional groups
  15. 15. Jim Husson
  16. 16. “LinkedIn allows me to follow professional careers in real time and often gives me insight into issues that are front of mind among leaders in our community. My sense is that it is important that advancement professionals have a solid LinkedIn profile, if only because it is increasingly our default calling card among constituents who want to learn something about us.” –Jim Husson
  17. 17. Steve Kean Chief Advancement Officer at Boston University Impressive Profile Features •  Detailed work experience that includes descriptions of current and past positions •  Relevant skills and endorsements (Top endorsed skill: “Stewardship”) •  Recommendation both given to and received from a colleague
  18. 18. Steve Kean
  19. 19. Shaun Keister Vice Chancellor for Development and Alumni Relations at UC Davis Impressive Profile Features •  Work experience demonstrates proven success •  Relevant skills and endorsements (Top endorsed skill: “Fundraising”) •  Recommendations given to his colleagues
  20. 20. Shaun Keister
  21. 21. “I use LinkedIn to promote and post stories about UC Davis, philanthropy news at Davis, and job opportunities in development and alumni relations. We have had good success with identifying prospective employees via LinkedIn interactions.” –Shaun Keister
  22. 22. Matthew Lambert VP for University Advancement at College of William & Mary Impressive Profile Features •  Comprehensive Summary that speaks to experience, specialties, accomplishments, and research interests •  Relevant skills and endorsements (Top endorsed skill: “Fundraising”) •  Recommendations given to his colleagues
  23. 23. Matthew Lambert
  24. 24. Gregory Leet Vice Chancellor of University Advancement at UC Irvine Impressive Profile Features •  The descriptions under Experience link out to the websites of his organizations •  Board member experience included under Volunteer Experience and Causes •  Relevant skills and endorsements (Top endorsed skill: “Fundraising”) •  Recommendations given to and received from his colleagues •  Member of over 10 professional groups
  25. 25. Gregory Leet
  26. 26. Jerry May VP for Development at Michigan Impressive Profile Features •  Detailed Summary that calls out his career accomplishments, specific campaign successes, speaking experience, and education •  Relevant skills and endorsements (Top endorsed skill: “Fundraising”)
  27. 27. Jerry May
  28. 28. Patricia Jackson Chief of Staff for the Advancement Division at Dartmouth College Impressive Profile Features •  Brief descriptions for each position listed under Experience •  Relevant skills and endorsements (Top endorsed skill: “Fundraising”) •  Recommendations received from colleagues
  29. 29. Patricia Jackson
  30. 30. “First, I use LinkedIn as a recruitment tool for staff both in terms of tracking people I may not know, but more importantly, watching those rising stars with whom I would love to work at some point. Secondly, I use it as a way to reach out directly to potential supporters by asking them to connect, and then taking the relationship further from there. Like any social media tool, I find it useful to know what people say about themselves. This gives the opportunity to mirror such back to them in appropriate ways. I see LinkedIn as one more arrow in my quiver to leverage connections—not as a silver bullet in and of itself.” –Trish Jackson
  31. 31. Bob Sweeney Senior VP for University Advancement at UVA Impressive Profile Features •  Thorough Summary that highlights his experience, accomplishments, interests, and specialties •  Short description of responsibilities for every position held •  Detailed section on volunteer interests and other organizations he’s involved with •  Relevant skills and endorsements (Top endorsed skill: “Fundraising”) •  Honors and awards listed to establish credibility •  Member of 15 professional groups
  32. 32. Bob Sweeney
  33. 33. Darrow Zeidenstein VP for Development and Alumni Relations at Rice University Impressive Profile Features •  Section on board membership highlights other organizations he’s involved with •  Honors and awards listed to establish credibility •  CASE book he co-authored included under Publications •  Recommendation given to a colleague
  34. 34. Darrow Zeidenstein
  35. 35. The 6 Profile ‘Must-Haves’ 1.  Profile Photo 2.  Summary 3.  Work Experience 4.  Skills & Endorsements 5.  Contact Information 6.  Connections
  36. 36. LinkedIn for Stewardship & Donor Engagement • Use Advanced Search to focus your prospect research efforts • Identify potential volunteers and board members • Discover prospects’ interests so you can respond to them on a more personal level
  37. 37. Ready to optimize your LinkedIn profile like these pros? We can help.
  38. 38. Download our free eBook for tips: LinkedIn Checklist for Advancement 2014
  39. 39. About EverTrue EverTrue is the world’s leading social donor management platform. Since 2010, EverTrue has been on a mission to build relationships in pursuit of a better world. Today, more than 250 nonprofit institutions use EverTrue’s software, services, and support to develop better data, deeper relationships, and richer insights on their donors. EverTrue’s social donor management software – the first of its kind – includes middle-of-the-pyramid donor identification, prospect prioritization based on capacity and propensity, industry and affinity insights through social media integration, and powerful reporting and analytics all in one platform. EverTrue is headquartered in Boston, MA and is a Bain Capital-backed company.
  40. 40. About EverTrue EverTrue is the world’s leading social donor management platform. Since 2010, EverTrue has been on a mission to build relationships in pursuit of a better world. Today, more than 250 nonprofit institutions use EverTrue’s software, services, and support to develop better data, deeper relationships, and richer insights on their donors. EverTrue’s social donor management software – the first of its kind – includes middle-of-the-pyramid donor identification, prospect prioritization based on capacity and propensity, industry and affinity insights through social media integration, and powerful reporting and analytics all in one platform. EverTrue is headquartered in Boston, MA and is a Bain Capital-backed company.

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