This was the kick-off webinar for The Future is Now, Learn to Create 1:1 Customer Journeys, webinar series.
The unprecedented growth in technology has created a massive shift in the way we communicate to customers. It is important that brands create experiences that not only reaches the customer in every possible channel but also personalizes that journey. Only then can you break through the noise and build relationships that matter to your customer and, ultimately, your bottom line. Join Jay Baer, New York Time’s best seller at Convince & Convert, and Kyle Lacy, Director of Global Content Marketing at ExactTarget Marketing Cloud, as they walk you through the six ways to transform your digital marketing strategy into a customer journey that is focused not only on the experience of the customer but strategy that generates revenue for the company.
Learn more about our webinar series: The Future is Now at pages.exacttarget.com/thefutureisnow
3. @kyleplacy @jaybaer #ETWebinars
Meet Our Speakers
Jay Baer
President, Convince and Convert
New York Times Bestselling book: Youtility
Kyle Lacy
Director, Global Content Marketing & Research
Salesforce ExactTarget Marketing Cloud
@jaybaer @kyleplacy
16. @kyleplacy @jaybaer #ETWebinars
Out of the 74% of
Japanese consumers
intending to upgrade their
phone…
Japan Consumer Insights Report 2014, ExactTarget Marketing Cloud
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91% of consumers
indicated that access to
content across all devices
was important.
2014 Mobile Behavior Report, ExactTarget Marketing Cloud
29. @kyleplacy @jaybaer #ETWebinars
Cisco + Social Listening
• Listens to and triages more than 5000 social mentions a day on Facebook,
Twitter and other social channels, 70 FB pages and 100 Twitter accounts.
• 240 employees use Social Studios mobile apps
• One Centralized Platform
• Focus agency fees
• Avoid customer / partner interaction costs
• Increase team productivity
• New sales
43. @kyleplacy @jaybaer #ETWebinars
12-25% increase in sales if
the transactional message
includes personalized
product recommendations.
Salesforce ExactTarget Marketing Cloud
55. @kyleplacy @jaybaer #ETWebinars
We must move from
numbers keeping score to
numbers that drive better
actions.
David Walmsley
Head of Multichannel
Marks & Spencer
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Keep Score
• There are four categories of measurement that matter :
• Consumption Metrics
• Advocacy and sharing metrics
• Lead-generation metrics
• Sales metrics
59. @kyleplacy @jaybaer #ETWebinars
Q&A
Jay Baer
President, Convince and Convert
New York Times Bestselling book: Youtility
Kyle Lacy
Director, Global Content Marketing & Research
ExactTarget Marketing Cloud
@jaybaer @kyleplacy
62. @kyleplacy @jaybaer #ETWebinars
Experience Digital Marketing Like Never Before
Join the journey at Connections 2014—transforming customer
interactions into exceptional brand experiences for your business
For one incredible week, the world’s best marketers come together to:
Explore emerging
connected
technologies
Hear from the
brightest innovators
and biggest brands
Experience
world-class education
and entertainment
exacttarget.com/connections
September 23-25
More focused use of outside creative agencies. By standardizing on Radian6 and
having one social listening center that triages all of Cisco’s social interactions, Cisco
can ensure creative agency fees are invested in thought leadership and innovation in
the social engagement space rather than simply managing tweets.
Increased staff productivity. Cisco’s triage system, named ABCs (action-based
conversations), and its ability to leverage a broad field of subject matter experts via
Radian6 mobile device access, enables its employees to respond to social mentions in
a time-appropriate way from anywhere, driving greater overall productivity.
Additionally, triage reduces the overall time needed to respond to mentions and
reduces the number of customer interactions or questions that might ultimately result
in a call to a support center.
Increased customer insights. Because Cisco can mine and analyze customer and
partner social mentions in a meaningful way, they can have a better overall view of