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Track: Personal Transformation & Growth 
#CNX14 
#CNX14 
THE ART OF BUSINESS 
STORYTELLING 
C.C. Chapman 
Author, Content ...
Track: Personal Transformation & Growth 
#CNX14 
IF YOU DON’T 
TELL YOUR 
STORY WHO WILL?
Track: Personal Transformation & Growth 
#CNX14 
Bold statement or quote or 
statistic related to the session 
can go here
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14 
MY FIVE STEPS TO 
STORY SUCCESS
Track: Personal Transformation & Growth 
#CNX14 
DEFINE CLEAR 
GOALS
Track: Personal Transformation & Growth 
#CNX14 
CREATE IDEAL 
AUDIENCE 
PROFILES
Track: Personal Transformation & Growth 
#CNX14 
BRAINSTORM
Track: Personal Transformation & Growth 
#CNX14 
NAIL DOWN 
THE DETAILS
Track: Personal Transformation & Growth 
#CNX14 
PLAN THE 
STRATEGY
Track: Personal Transformation & Growth 
#CNX14 
REVIEW & 
EVALUATE
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14 
WE CONSUME WITH 
OUR HANDS
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14
Track: Personal Transformation & Growth 
#CNX14 
THE MORE YOU CREATE 
THE EASIER IT BECOMES
Track: Personal Transformation & Growth 
#CNX14 
IF YOU DON’T 
TELL YOUR 
STORY WHO WILL?
Track: Personal Transformation & Growth 
#CNX14 
THANK YOU 
THANK YOU cc.chapman@gmail.com 
@cc_chapman 
cc-chapman.com
Track: Personal Transformation & Growth 
#CNX14 
Take the after-session survey! 
Take the Survey in 
the Connections 
2014...
Track: Personal Transformation & Growth 
#CNX14 
CUSTOMER JOURNEY 
SHOWCASE 
MARKETING 
THOUGHT LEADERS 
EMAIL MARKETING P...
Track: Personal Transformation & Growth 
#CNX14
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#CNX14 - Content Marketing: The Art of Business Storytelling

Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.

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#CNX14 - Content Marketing: The Art of Business Storytelling

  1. 1. Track: Personal Transformation & Growth #CNX14 #CNX14 THE ART OF BUSINESS STORYTELLING C.C. Chapman Author, Content Rules and Amazing Things Will Happen @CC_Chapman
  2. 2. Track: Personal Transformation & Growth #CNX14 IF YOU DON’T TELL YOUR STORY WHO WILL?
  3. 3. Track: Personal Transformation & Growth #CNX14 Bold statement or quote or statistic related to the session can go here
  4. 4. Track: Personal Transformation & Growth #CNX14
  5. 5. Track: Personal Transformation & Growth #CNX14 MY FIVE STEPS TO STORY SUCCESS
  6. 6. Track: Personal Transformation & Growth #CNX14 DEFINE CLEAR GOALS
  7. 7. Track: Personal Transformation & Growth #CNX14 CREATE IDEAL AUDIENCE PROFILES
  8. 8. Track: Personal Transformation & Growth #CNX14 BRAINSTORM
  9. 9. Track: Personal Transformation & Growth #CNX14 NAIL DOWN THE DETAILS
  10. 10. Track: Personal Transformation & Growth #CNX14 PLAN THE STRATEGY
  11. 11. Track: Personal Transformation & Growth #CNX14 REVIEW & EVALUATE
  12. 12. Track: Personal Transformation & Growth #CNX14
  13. 13. Track: Personal Transformation & Growth #CNX14
  14. 14. Track: Personal Transformation & Growth #CNX14
  15. 15. Track: Personal Transformation & Growth #CNX14
  16. 16. Track: Personal Transformation & Growth #CNX14
  17. 17. Track: Personal Transformation & Growth #CNX14
  18. 18. Track: Personal Transformation & Growth #CNX14
  19. 19. Track: Personal Transformation & Growth #CNX14
  20. 20. Track: Personal Transformation & Growth #CNX14
  21. 21. Track: Personal Transformation & Growth #CNX14
  22. 22. Track: Personal Transformation & Growth #CNX14 WE CONSUME WITH OUR HANDS
  23. 23. Track: Personal Transformation & Growth #CNX14
  24. 24. Track: Personal Transformation & Growth #CNX14
  25. 25. Track: Personal Transformation & Growth #CNX14 THE MORE YOU CREATE THE EASIER IT BECOMES
  26. 26. Track: Personal Transformation & Growth #CNX14 IF YOU DON’T TELL YOUR STORY WHO WILL?
  27. 27. Track: Personal Transformation & Growth #CNX14 THANK YOU THANK YOU cc.chapman@gmail.com @cc_chapman cc-chapman.com
  28. 28. Track: Personal Transformation & Growth #CNX14 Take the after-session survey! Take the Survey in the Connections 2014 Mobile App Join the Conversation! Prizes! $50 Starbuck s #CNX14 Gift Card @CC_CHAPMAN
  29. 29. Track: Personal Transformation & Growth #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
  30. 30. Track: Personal Transformation & Growth #CNX14

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