Salesforce Communities is transforming industries to drive new levels of customer intimacy. Meeting your customers at Point of Decision and taking advantage of 24/7 engagement is more critical than ever in the era of The Internet of Customers. Revenue is at stake and lots of it. Come hear thought leaders discuss how you can leapfrog over layers of distribution to connect with customers when it matters most.

1. Track: Salesforce for Marketers
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Use Chatter & Communities to Drive
Stronger Customer Engagement
Lisa Hammitt
Vice President, Marketing, Salesforce Communities

2. Track: Salesforce for Marketers
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3. Track: Salesforce for Marketers
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The Future of
Marketing is 1:1
Customer Journeys
Service
Sales
Apps
Analytics
Marketing
Community

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The Only Platform for 1:1 Customer Journeys
Across Sales, Service, and Marketing
Mobile
Interactive
Experiences
Sell to
Businesses
Market to Millions
of Customers
Support all of
Your Customers
B2B & B2C Customer Support
Sales & Lead Management
Journey Builder for Connected Customers
Shared Customer Data
Salesforce 1 Customer Platform
Engage Every
Customer
Sales & Lead
Management
B2B & B2C
Customer
Support
Automated,
Personalized
Journeys

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Experiences lead to Community Engagement

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Experiences Happen in Community Moments

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PopSugar: A Community of Moments

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PopSugar: A Community of Moments

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How do you maximize Moments
of Influence to drive brand and
customer experience?

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Customer Stories

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16. Track: Salesforce for Marketers
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17. Track: Salesforce for Marketers
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“We take more orders than ever
with Salesforce.”
Buddy Valastro, President & CEO, Carlo’s Bakery
• Built an online marketplace to buy and sell
tickets for sporting events; betting is a future
• “If it is good enough for consumers, it is good
enough for Sky.”
• 300,000 monthly logins
• Groups are 100% mobile
• Delivers uncommon customer
service across all channels
Use Case 2

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Thank You

21. Track: Salesforce for Marketers
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Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
#CNX1
4
$50
Starbucks
Gift Card

22. Track: Salesforce for Marketers
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