EXCHANGE FOR TRAVEL
Association pour le Développement des Technologies du Tourisme
La survie des Packages passera-t-elle
p...
Martijn van Schalkwijk
Director Products & Solution
Low Cost Carriers represent
an ever higher share of traffic
2 speed growth
over the last 5 years
63%
LCCs
11%
Rest Top10Ra...
Stagnant LCC capacity – Western
Europe
Growing LCC capacity – Eastern
Europe
Hybridization
Convergence of airline models
$49bn
global ancillary
revenues in
2014
North
America
37.5%
Europe
29.9%
Asia-Pacific
22.4%
Middle East -
Africa 6.0%
Lati...
Price is obviously a key
consideration for flight planning
Offering the lowest
available fare is a
key measure of
search p...
The lowest fare is not always the
most convenient
How does an 8 hour
stopover with a 2
year old after
getting
off a 12 hou...
Airlines are mastering the art of
upsell
Frontier Airlines:
22%
revenue
increase
Air Canada:
47%
of domestic
consumers cho...
And created a more
complex product most
clearly presented on their
own site
How airlines present their
offering…
How OTAs ...
And has the potential to influence the online
landscape…
“The evolution of airline
products and merchandising is
also cont...
The impact…
The majority of Retail Leisure Agents feel
they are at a strong disadvantage
compared to airline websites:
79...
Travelport – ‘Direct merchandising’ made real today within the indirect channel
Improved
functionality
and
content access
XFT : « Aérien – LCC, à la rencontre des nouvelles offres des compagnies et besoins voyageurs »
XFT : « Aérien – LCC, à la rencontre des nouvelles offres des compagnies et besoins voyageurs »
XFT : « Aérien – LCC, à la rencontre des nouvelles offres des compagnies et besoins voyageurs »
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XFT : « Aérien – LCC, à la rencontre des nouvelles offres des compagnies et besoins voyageurs »

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Présentation de TRAVELPORT dans le cadre de la conférence : "La survie des Packages passera-t-elle par les Low-Cost ?" organisée par l'association Exchange For Travel au Welcome City Lab le 22 juin 2016

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XFT : « Aérien – LCC, à la rencontre des nouvelles offres des compagnies et besoins voyageurs »

  1. 1. EXCHANGE FOR TRAVEL Association pour le Développement des Technologies du Tourisme La survie des Packages passera-t-elle par les Low-Cost ? 2- « Aérien – LCC, à la rencontre des nouvelles offres des compagnies et besoins voyageurs » Paris le 22 juin 2016
  2. 2. Martijn van Schalkwijk Director Products & Solution
  3. 3. Low Cost Carriers represent an ever higher share of traffic 2 speed growth over the last 5 years 63% LCCs 11% Rest Top10Rank Airline Pax number (Millions) 1 Ryanair 79.3 2 Air France - KLM 76.4 3 Lufthansa 74.7 4 Easyjet 58.4 5 British Airways 37.6 6 Air Berlin 33.3 7 SAS 25.8 8 Alitalia 24.3 9 Aeroflot 17.7 10 Norwegian 17.7 LCCs represent 35% of PAX carried by the top 10 airlines in Europe…
  4. 4. Stagnant LCC capacity – Western Europe
  5. 5. Growing LCC capacity – Eastern Europe
  6. 6. Hybridization Convergence of airline models
  7. 7. $49bn global ancillary revenues in 2014 North America 37.5% Europe 29.9% Asia-Pacific 22.4% Middle East - Africa 6.0% Latin America 4.2% Ancillaries – revenues by region
  8. 8. Price is obviously a key consideration for flight planning Offering the lowest available fare is a key measure of search performance… …but it is not the only thing that should be considered when evaluating performance 51% 55% 52% 47% 42% Price Most convenient flight times Fewer stops / better connections Airport location Past experience with airline Features rated “extremely important” when choosing airline tickets leisure travelersbusiness travelers Source: Google – The air traveler’s road to decision 74% 42% 41% 37% 31%
  9. 9. The lowest fare is not always the most convenient How does an 8 hour stopover with a 2 year old after getting off a 12 hour flight sound?
  10. 10. Airlines are mastering the art of upsell Frontier Airlines: 22% revenue increase Air Canada: 47% of domestic consumers chose a higher branded fare • Basic fares allow scheduled carriers to compete directly on price with LCCs • Applying retail psychology by assigning a simple price point to a better bundle of amenities
  11. 11. And created a more complex product most clearly presented on their own site How airlines present their offering… How OTAs present the offering…
  12. 12. And has the potential to influence the online landscape… “The evolution of airline products and merchandising is also contributing to a major shift in online air sales… ancillary distribution strategies are pushing OTAs’ air bookings – and their share of online air – down at an unprecedented rate.” Source: PhoCusWright 2013 US online air spend (US$B) 46 57 18 17 2011 2012 2013 2014f 2015f Airline via OTA Airline website In the US, the gap between the airline websites and OTAs is widening
  13. 13. The impact… The majority of Retail Leisure Agents feel they are at a strong disadvantage compared to airline websites: 79% perceive they are at an extreme or moderate disadvantage to compete with airlines to sell ancillaries 71% perceive they are at an extreme or moderate disadvantage to compete with airlines to sell branded fares Source: WTAAA/IATA NDC Awareness Survey October 2015
  14. 14. Travelport – ‘Direct merchandising’ made real today within the indirect channel
  15. 15. Improved functionality and content access

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