1. National Grocers Association | Dietary Supplements The
Shopper
National Grocers Association—In the most economically difficult market in the last 70 years,
where most consumer goods have experienced a drop in sales, the sale of dietary supplements
continue to grow in the United States and worldwide according to Nutrition Business Journal.
Many dietary supplements are sold in natural and health food stores leaving a huge untapped
mainstream market available through grocery stores. National Grocers Association take note—
that while U.S. grocery stores are averaging less than 4 percent year-over-year sales growth, the
dietary supplements industry grew 7 percent overall – with double-digit gains in key categories.
Dietary supplements now exceed $30 billion in U.S. annual sales, the sale of minerals, vitamins
and other supplements offers retailers an opportunity to generate incremental volume and profits,
while satisfying shoppers’ increasing demand for health-promoting products.
Regardless of the effects of the economy, trust and use of supplements are steady. In these tough
economic times, many consumers are taking preventative action to avoid illness and boost their
overall health by taking dietary supplements. And when they do get sick many are turning to
dietary supplements as a less costly and alternative to taking expensive pharmaceutical drugs.
National Grocers Association and Vimacel
Vimacel™ is one company that has done years of research into formulating and producing
quality plant derived supplements. Mike Keeler, owner and president of Vimacel™ worked for a
pharmaceutical company for a decade in which he developed extensive knowledge of the human
body’s immune system. With his years of experience and knowledge combined with his own
family’s history of illness, he formulated a full line of advanced dietary products that would be
an effective natural supplement at the body’s cellular level. Vimacel™ has a full line of products
available on their Vimacel™ website. The goal of Vimacel™ is to help millions of individuals
around the world achieve optimal overall health.