http://www.fao.org/economic/est/international-trade/europe-and-central-asia/call/en/ Expert Round Table - Best practices in export promotion: Experiences in Latin America, Europe and Central Asia

1. International Promotion
of Brazilian Agriculture
Rafael Guimaraes Requiao
March 2016

2. Foreign Trade in
Brazilian Agriculture

3. Agricultural trade balance from
largest markets worldwide, 2014
(in US$ billion)
74
36
28 25 24 23 23 22
16 15
11 10 9
3 0
-3 -4 -4 -5
-9 -10 -10 -12
-19 -21 -23
-71
-96(100)
(80)
(60)
(40)
(20)
-
20
40
60
80

4. Brazilian trade balance for agricultural and
non-agricultural products
(in US$ billion)
-17
-16 -11 -10 -10
-1
7 9
16 14 1
-25
-22 -35
-40
-52
-72 -74
-55
10 9 10 9 13 14
18
25
29 32
39
50 48
55
70 72 74 70
65
-100
-80
-60
-40
-20
0
20
40
60
80
100
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Other products Agriculture Net result

5. Products of Brazilian agribusiness exports, 1997 – 2014
(in US$ billion)
31
17
10
10
7
21
-
10
20
30
40
50
60
70
80
90
100
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Soybean Meat Sugarcane Forest Products Coffee Other

6. International Promotion
of Brazilian Agriculture

7. Main actors of international promotion of agricultural
products within the Brazilian Federal Government

8. MAPA | Ministry of Agriculture, Livestock and Food Supply
CGPC | Office for International Promotion
CGIC |Office for International Investment and Cooperation
• Trade Promotion: commercial missions, trade shows, one-on-one meetings
• Image Promotion: seminars and press conferences, tours in Brazilian agriculture
• Export Awareness: seminars on benefits and best practices, benchmark missions
• International Cooperation
• Investment Attraction
• Commercial Intelligence: market research, statistical analysis
DPI | Department of Agribusiness International Promotion
Functional Structure of Commercial Promotion
at the Brazilian Ministry of Agriculture

9. DNNT | Department of Non-Tariff Negotiations
Interaction with relevant partners within
the Brazilian Ministry of Agriculture
DAC | Department of Market Access and Competitivity
• Market-based choice of focus for sanitary negotiations
• Commercial promotion in markets whose sanitary barriers for
Brazilian agricultural products have been recently removed
• Promotion of Brazilian sanitary status
• Market-based choice of focus for tariff negotiations
• Commercial promotion in markets whose tariffs for Brazilian
agricultural products have been recently reduced

10. MRE | Ministry of External Relations
Secom| Commercial Sections in Embassies and Consulates
• Organizing and implementing policies for promoting Brazilian exports
• Holding events promoting the country and its productive and technological
capacity
DPR | Trade and Investment Promotion Department
Commercial Promotion at the Brazilian
Ministry of External Relations
• Capturing and disseminating information on trade opportunities
• Elaborating market research
• Supporting enterprises in search of new markets and businesses
• Assisting the participation of Brazilian companies in trade missions and
promotional events

11. MDA | Ministry of Agrarian Development
The Brazilian Ministry of Agrarian Development is specifically dedicated to small scale,
cooperative and family farming and to land reform.
AIPC | Office for International Affairs and Trade Promotion
Commercial Promotion at the Brazilian
Ministry of Agrarian Development
• Organizing the participation of small scale and family farmers and
cooperatives in international trade shows
• Promoting the image and the brand of Brazilian family farming abroad

12. ApexBrasil | Brazilian Trade and Investment Promotion Agency
Commercial Promotion at the Brazilian Trade and
Investment Promotion Agency
• Market intelligence
• Entrepreneurial training
• Internationalization strategies
• Business and image promotion

13. Main actors of international promotion of meat and
dairy products within the Brazilian private sector
Beef Pork, Poultry and Eggs
Dairy
Honey

14. Thank you
For further information, please contact:
Rafael Guimaraes Requiao
Policy Advisor
Department of Agribusiness International Promotion
Secretariat of Agribusiness International Relations
Ministry of Agriculture, Livestock and Food Supply
rafael.requiao@agricultura.gov.br
+55 61 8197 4210