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RESTRICTING FOOD MARKETING AND
ADVERTISING TO CHILDREN
Prof. Knut-Inge Klepp, Norwegian Institute of Public Health
Why address food marketing to children?
• Food marketing to children is
widespread and it works
– has a negative influence...
WHO Set of recommendations on the marketing of foods and
non-alcoholic beverages to children
12 recommendations
structured...
FAO/WHO Second International Conference on Nutrition
Declaration on Nutrition Framework for action
A common vision for glo...
Norway: Food and Drink Industry Professional
Practices Committee (MFU)
• Raising the awareness of the business community
r...
MFU – Transparent process for complains & decisions
http://www.mfu.as
Ferrero Norway (Kinder chocolate campaign) and
McDon...
Take away message –
reducing marketing of unhealthy
foods and drinks to children:
• Technical guidance for how to implemen...
"Restricting food marketing and advertising to children Prof. Knut-Inge Klepp, Norwegian Institute of Public Health "
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"Restricting food marketing and advertising to children Prof. Knut-Inge Klepp, Norwegian Institute of Public Health "

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"www.fao.org/about/meetings/sustainable-food-systems-nutrition-symposium

The International Symposium on Sustainable Food Systems for Healthy Diets and Improved Nutrition was jointly held by FAO and WHO in December 2016 to explore policies and programme options for shaping the food systems in ways that deliver foods for a healthy diet, focusing on concrete country experiences and challenges. This Symposium waas the first large-scale contribution under the UN Decade of Action for Nutrition 2016-2025. This presentation was part of Parallel session 2.1: Regulations, awareness and advocacy for better informed food choices"

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"Restricting food marketing and advertising to children Prof. Knut-Inge Klepp, Norwegian Institute of Public Health "

  1. 1. RESTRICTING FOOD MARKETING AND ADVERTISING TO CHILDREN Prof. Knut-Inge Klepp, Norwegian Institute of Public Health
  2. 2. Why address food marketing to children? • Food marketing to children is widespread and it works – has a negative influence on food choices and consumption patterns – undermines messages about healthy eating (e.g. in school) • Protecting children’s health and wellbeing – an ethical imperative – a basic human right • A cost-effective action to reduce NCDs • Less marketing improves the food environment for all children – may reduce social inequality in diet
  3. 3. WHO Set of recommendations on the marketing of foods and non-alcoholic beverages to children 12 recommendations structured under five sub-headings: • rationale • policy development • policy implementation • policy monitoring and evaluation • research
  4. 4. FAO/WHO Second International Conference on Nutrition Declaration on Nutrition Framework for action A common vision for global action to end all forms of malnutrition 13. We reaffirm that: (f) improvements in diet and nutrition require relevant legislative frameworks for food safety and quality, including (…), while avoiding inappropriate marketing and publicity of foods and non- alcoholic beverages to children, as recommended by resolution WHA63.14; Recommendation 15: Explore regulatory and voluntary instruments – such as marketing, publicity and labelling policies, economic incentives or disincentives (…) – to promote healthy diets. Recommendation 40: Regulate the marketing of food and non-alcoholic beverages to children in accordance with WHO recommendations
  5. 5. Norway: Food and Drink Industry Professional Practices Committee (MFU) • Raising the awareness of the business community regarding the challenges of marketing food and drink to children and young people • Ensuring compliance with the Code and Guidance which lay down what is acceptable marketing • Monitoring the industry ban on marketing certain types of food and drink to children under 13 years • Ensuring that everyone is able to complain to MFU about marketing activity which infringes our Code and Guidance • Ensuring that the anonymity of complainants is preserved in all further processing. • Ensuring that the complaints procedure works well and that responses made by MFU are published
  6. 6. MFU – Transparent process for complains & decisions http://www.mfu.as Ferrero Norway (Kinder chocolate campaign) and McDonalds (Happy Meal and www.HappyStudio.com) are among the many international and national companies that have been convicted by MFU for breaking the Code
  7. 7. Take away message – reducing marketing of unhealthy foods and drinks to children: • Technical guidance for how to implement policies is available and the Norwegian experience provides a useful example of how private sector can help monitor existing policies

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