1. Eyad Halabi CV Page 1 of 2
Eyad Halabi (BA)
Citizenship: Lebanese  Status: Married with 3 kids
Mobile +962 777 666 812  Email halabie@gmail.com
Sales, Marketing & CSR Director
An experienced, cultured and results driven Director with a proven track record in delivering strategy,
business intelligence and consumer insight to significantly drive global brand vision, market leadership and
profit whilst balancing large budgets and culturally diverse cross-functional teams; supported by strong
negotiation, leadership and facilitation skills in local, regional and international markets
A passionate team player and natural communicator with over 20 years experience developing and
managing successful marketing, sales and CSR strategies for high profile brands through collaborative
partnerships and solid marketing/management experience with exceptional influence and integrity; who
demonstrates the creativity, innovation and commercial acumen to deliver added value
Skills and Strengths
Brand Management Delivers results for diverse brands from FMCG to Mixed Used Developments
Strategy Planning Short and long term strategic thinker who drives brand vision and positioning
People Management Sociable and decisive leader of teams, clients, brands and customers
Marketing & Media Adept at development, launch and roll-out of strategic integrated marketing
Budget Management Diligent control of large budgets to deliver significant ROI and sales YOY
Strategic Partnerships Cultivates strong partnerships with key clients, agencies and stakeholders
Business Development Proven expertise in securing new brands and delivering >30% billing growth
Communication Adaptable and diversified in dealing with contradicting cultures and needs
Negotiation Negotiates high value deals, campaigns and solutions for global organisations
Languages Fluent English and Arabic
Career History
December 2011 – Present Saraya Aqaba, Amman, Jordan
Sales, Marketing & CSR Director
A mixed-used gated community located in the Hashemite Kingdom of Jordan. The project encompasses
around 634,000 sqm of master planned development with a total investment of >$1.5b
 Leading the development and implementation of sales, marketing and CSR strategy, plans and budgets
 Planning and monitoring annual/monthly sales forecasts and inventory management for optimum results
 Developing project pricing strategies (residential/retail) and project positioning to deliver strategic vision
 Defining and implementing division guidelines, policies and procedures, supporting the GM and BOD
 Recruited and performance managing a culturally diverse team of 35 through training and motivation
 Building relations with consultants/agencies to undertake marketing & CSR special assignments
Key Achievements:
 Integral role in establishing brand architecture/image, positioning Aqaba as a desired destination and
securing 60% of the residential unit sales through effective marketing and CSR strategy implementation
 Achieved 6.8% unaided TOM awareness in UAE market for non-Emirati Real Estate developer
 Finalized retail tenant mix & leasing strategy, securing Starwood and Jumeirah for hotel operations
 Planned and executed several CSR programs to re-enforce a positive “good citizen” company image
 Worked within a committee in promoting Jordan as MICE destination
Oct 2007 – Nov 2011 Saraya Development Group, Amman, Jordan
Marketing Director
Consultancy providing tailored services to Saraya projects including Investment Appraisal, Design & Project
Management, HR, Commercial & Operational Management, IT, Marketing, Corporate Finance & Legal
 Developed sales & marketing strategies, plans and budgets for projects in Jordan, Oman, UAE & Russia
 Led and developed marketing teams to execute project plans & deliverables to support regional growth
 Active role in the development of pricing strategies to ensure competitiveness of products and units

2. Eyad Halabi CV Page 2 of 2
Nov 2005 – Oct 2007 Team Y&R, Amman, Jordan
Client Services Director
 Overall management and direction of the Client Service function and all agency resources through
annual business plan and client forecast development, with top & bottom-line profit accountability
 Led the training and development of the team including 14 account handlers to deliver targets
 Executed departmental goals in line with the agency's vision for culture, billings and creative standards
 Worked closely with clients to determine and fulfill research needs to maintain retention and satisfaction
Key Achievements:
 Yielded 25% growth in agency billings with the acquisition of 5 major accounts including Bank of Jordan
 Rebranded Mobilecom & Jordan Telecom to Orange, and relaunched Royal Jordanian globally
Sep 2004 – Oct 2005 Fortune Promoseven, Manama, Bahrain
Group Account Director
 Managed the strategic and operational development of a portfolio of regional/local clients valued at $8m
 Developed regional marketing & communications plans for clients, overseeing all brand research needs
 Led the development and training of a team of 6 account handlers to drive growth and profitability
Key Achievements:
 Yielded 15% growth in Orbit MENA portfolio billings through proactive communication and strategies
 Secured 3 new accounts including Bahrain Int. Circuit-F1 and Gulf Finance House-Royal Metropolice)
 Successfully launched Durrat Al Bahrain, with the first 2 phases sold out in less than 24 hours
Feb 1999 – Aug 2004 Impact BBDO, Kuwait
Account Director
 Drove business development & marketing activities for international/local brands valued at $6m
 Led an account team of 4 to effectively manage clients including PepsiCo, BEL and Emirates
 Monitoring marketing activities through retail audit & consumer tracking analysis (PepsiCo)
Key Achievements:
 Yielded 30% billings growth by securing 3 major clients (IKEA, More & More and Coast Investment)
Early Career
Account Manager Impact BBDO, Beirut, Lebanon Sep 1995 – Jan 1999
Unit Manager Penta PE Promotion, Beirut, Lebanon Jan 1995 – Aug 1995
Education
BA in Business Administration American University of Beirut, Lebanon 1991 – 1994
Current Affiliations
Committee Member of AUB Alumni – Jordan Chapter
Professional Training
Performance Management
Brand Scan
BBDO Research Techniques
Time Management
Presentation Skills
Marketing and Media Strategies
Leadership and Problems Solving Skills
Creative Brief Evaluation Workshop
Marketing in Telecom
Crises Management
Dubai Cityscape Conference 2007, 2008, 2009
Future of Online Marketing
Interests
Personal interests include Football, Formula One, Reading and Cinema / Movies