What makes a Great (PR) Brief?

•

0 likes•318 views

The document outlines the key components of an effective public relations (PR) brief, including: establishing the bigger picture by outlining the commercial and communication objectives; identifying the job to be done by the category/brand; understanding the target audience's attitudes, behaviors, and cultural trends; assessing the competitive context by differentiating the brand; and providing brand assets, approved claims, risk considerations, integration details, timeline, and budget. The brief is intended to communicate all essential information needed to tell an organization's story through PR strategies and tactics.

Marketing

Who’s going to tell our story?
Our Tick It Off
Spokespeople
2
BIG
PICTURE
THE BIGGER PICTURE
• COMMERCIAL CONTEXT
• BUSINESS OBJECTIVES
• COMMUNICATION OBJECTIVES

Who’s going to tell our story?
Our Tick It Off
Spokespeople
4
AUDIENCE UNDERSTANDING
• ATTITUDES/BEHAVIOURS
• TRIGGERS / BARRIERS
• CULTURAL TRENDS

Who’s going to tell our story?
Our Tick It Off
Spokespeople
5
COMPETITIVE CONTEXT
• HOW ARE YOU DIFFERENT?
• HOW ARE YOU BETTER?

Who’s going to tell our story?
Our Tick It Off
Spokespeople
7
APPROVED CLAIMS & REASONS TO BELIEVE

Who’s going to tell our story?
Our Tick It Off
Spokespeople
8
RISK CONSIDERATIONS

Who’s going to tell our story?
Our Tick It Off
Spokespeople
9
NEWSWORTHINESS

Who’s going to tell our story?
Our Tick It Off
Spokespeople
10
INTEGRATION

Who’s going to tell our story?
Our Tick It Off
Spokespeople
11
TIME
• 4 -6 WEEKS STANDARD
• 8 - 12 WEEKS MAJOR
• PLANNING
• DEVELOPMENT
• IMPLEMENTATION

Who’s going to tell our story?
Our Tick It Off
Spokespeople
12
BUDGET

Who’s going to tell our story?
Our Tick It Off
Spokespeople
13
THANK YOU

Similar to What makes a Great (PR) Brief?

The ME Factor: PR for you and your brand

MEPR Agency

Own It 110415

Stephenie Oxford

Art Of Relationship Capital Social Selling for B2B Leaders

Standard of Trust, A Relationship Capital Benefit Corporation

Delivered at Casual Connect Europe 2017. In the overly saturated and ultra-competitive mobile gaming landscape, simply showing fun gameplay only goes so far. In this session from Psyop, the creators of the iconic Clash/Clash Royale commercials, as well as content for several other brands, understand the importance of branding and good creative ideas that build an emotional connection with audiences, transcending any one title or feature.

Why Branding Matters in Gaming | Justin Booth-Clibborn

Jessica Tams

PR for Startups (DIYPR)

Upright Position Communications

We’ve all toyed with the idea…what would it take to overhaul our magazine, and is change even a good idea? Where do I begin? The questions are endless. This session will walk you step-by-step through the process of rebranding and redesigning your magazine. Carol Neiger, president of NeigerDesign, will first share what questions to ask to help you evaluate if you are ready to change or rebrand your magazine. She'll then outline the process to make it happen, and provide visual “before and after” examples of award-winning magazine designs. You’ll leave the session prepared to create something you will be proud to put your name on and more importantly, a magazine your members will actually pick up and read!

Rebranding Your Magazine (FCA 14)

NeigerDesign

Komfo Summit All-Star Webinar - Social and B2B with Anders Lunde

Komfo

Arco ecuador jenn lim_delivering happiness_60

Delivering Happiness

While it seems like some of the most successful content campaigns and marketing efforts are the result of creative geniuses, the truth is that coming up with great content really has nothing to do with traditional creativity. In fact, the more "creative" our content is, the less helpful it can be for our audiences. That's because creating great content isn't actually an art – it's a science. And there's a specific process for how brands can engage and attract more customers. This lighthearted and entertaining session will reveal exactly what that formula is and how you can use it every single day. What you'll learn: -Understand what actually makes "great content" -Check whether or not you and your teams are creating the right content for your organisation and your audiences -Discover ways to get content into alignment with your goals, plus get teams on the same page -Get reusable and strategic frameworks for content marketing success About the presenter Anna Hrach Anna Hrach is a speaker, marketing strategist, and content expert who tackles her clients’ toughest marketing problems with fearlessness and tenacity. She was named one of the 50 Most Influential Women in Content Marketing of 2017. For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. She’s also helped build content departments at three different advertising agencies.

The Winning Formula for Exceptional Content

Acquia

Workshop: Align Your Marketing & Business Goals

Michael Lehman

20160407 Workshop - align your goals - final

Michael P. Lehman

Publicity For Businesses Made Easy

David Jenyns

Learn what makes a good business story and how to get it in the press with Yellow Bird Marketing and Communications’ guide to structuring and publishing your press release. Examples and templates included. This guide is designed to help you: - learn the key components of a good story; - identify the stories within your business that appeal to others; - select relevant publications and identify their areas of interest; - create your media contacts list; - structure your press release for publishing; and - amplify your coverage.

Getting Your Stories in The Press

Rebecca Erskine

PR is a challenging topic for startups and established companies alike. Many companies dabbling their toes in the PR waters seem to get frustrated with the results they receive. This is often due to the expectation that PR yields immediate results in ways that are unlikely and often unattainable. Unfortunately, this can lead to a company scaling back on PR efforts before they’ve had a chance to make an impact. It doesn’t have to be this way.

PR on a Budget (ANT Wireless Symposium)

Upright Position Communications

Here's the media relations 101 primer that will lead off the 2013 Media Relations Summer Camp at The Hamilton Spectator for 22 nonprofits & community groups from Hamilton, Ontario. PR pros will help campers polish, practice & then pitch story ideas to a panel of editors and reporters. The best pitches from past camps have wound up in print. Launched in 2008, the camp is offered free of charge as a thank you to dedicated community builders.

2013 media relations summer camp at the hamilton spectator

Jay Robb

Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think. Please copy and paste the following URL to see germane videos for this SlideShare: 1.Branding Identity: https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ 2. Brand Voice: https://www.youtube.com/watch?v=tM7Wn5gLEtc 3. Brand Values: https://www.youtube.com/watch?v=BSVemBt9vjs 4. Brand Personality: https://www.youtube.com/watch?v=e2YRUohgadY 5. Visuals https://www.youtube.com/watch?v=cHbJ0fkqI6I 6. USP - Unique Selling Proposition https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s

Sticky Brands

Tech Treats, LLC

Engagement fundraising presentation March 2015 MarketSmart

Greg Warner

Brands don’t just have stories. Brands are stories. The strongest brands know their villain and what it means to be a hero. Like all good stories, they have struggles and conflicts along the way. Storytelling. It tops the list of business buzzwords—and for good reason. There’s not a more powerful way for a brand to communicate its value. But how can leaders apply storytelling in their daily lives? And how can storytelling shape their longterm strategy and preserve the integrity of their brand story. This workshop enables leaders to view their company as a story. They’ll identify their true villain and struggles, and they’ll develop a clear portrait of what it looks like to be a Brand Hero. We’ll clarify these and other narrative elements that differentiate their brand from their competition. Leaders fully engage in learning skills and tools that help them: > Clarify their brand story > Communicate their brand story > Connect others with their brand story

The Brand Storytelling BASECAMP

Andrew Robinson

Successful PR activity isn't accidental. It is always centred around a 'good old story' or the word of the moment 'content'. And, is (nearly) always planned. Covering off 'why bother with a story for your business', 'the seven basic story plot lines', 'how to develop a story' and 'how to tell it', AMBITIOUS hosted a workshop with start-up businesses and entrepreneurs at Set Squared in Bristol. An edited copy of the slides are here.

Storytelling for your business. PR Workshop

AMBITIOUS

Brand Strategy 101 - School of the Art Institute

Jennifer Martindale

Similar to What makes a Great (PR) Brief? (20)

The ME Factor: PR for you and your brand

Own It 110415

Art Of Relationship Capital Social Selling for B2B Leaders

Why Branding Matters in Gaming | Justin Booth-Clibborn

PR for Startups (DIYPR)

Rebranding Your Magazine (FCA 14)

Komfo Summit All-Star Webinar - Social and B2B with Anders Lunde

Arco ecuador jenn lim_delivering happiness_60

The Winning Formula for Exceptional Content

Workshop: Align Your Marketing & Business Goals

20160407 Workshop - align your goals - final

Publicity For Businesses Made Easy

Getting Your Stories in The Press

PR on a Budget (ANT Wireless Symposium)

2013 media relations summer camp at the hamilton spectator

Sticky Brands

Engagement fundraising presentation March 2015 MarketSmart

The Brand Storytelling BASECAMP

Storytelling for your business. PR Workshop

Brand Strategy 101 - School of the Art Institute

Recently uploaded

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Situation Analysis | Management Company.

DanielaQuiroz63

personal branding kit for music business

brjohnson6

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Recently uploaded (20)

Major SEO Trends in 2024 - Banyanbrain Digital

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

No Cookies No Problem - Steve Krull, Be Found Online

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Situation Analysis | Management Company.

personal branding kit for music business

Unlocking the Mystery of the Voynich Manuscript

Labour Day Celebrating Workers and Their Contributions.pptx

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Kraft Mac and Cheese campaign presentation

Brand Strategy Master Class - Juntae DeLane

Unraveling the Mystery of The Circleville Letters.pptx

What makes a Great (PR) Brief?

1. WHAT MAKES A GREAT (PR) BRIEF?

2. Who’s going to tell our story? Our Tick It Off Spokespeople 2 BIG PICTURE THE BIGGER PICTURE • COMMERCIAL CONTEXT • BUSINESS OBJECTIVES • COMMUNICATION OBJECTIVES

3. Who’s going to tell our story? Our Tick It Off Spokespeople 3 JOB(S) TO BE DONE • CATEGORY / BRAND • PENETRATION • FREQUENCY

4. Who’s going to tell our story? Our Tick It Off Spokespeople 4 AUDIENCE UNDERSTANDING • ATTITUDES/BEHAVIOURS • TRIGGERS / BARRIERS • CULTURAL TRENDS

5. Who’s going to tell our story? Our Tick It Off Spokespeople 5 COMPETITIVE CONTEXT • HOW ARE YOU DIFFERENT? • HOW ARE YOU BETTER?

6. Who’s going to tell our story? Our Tick It Off Spokespeople 6 BRAND INFO & ASSETS

7. Who’s going to tell our story? Our Tick It Off Spokespeople 7 APPROVED CLAIMS & REASONS TO BELIEVE

8. Who’s going to tell our story? Our Tick It Off Spokespeople 8 RISK CONSIDERATIONS

9. Who’s going to tell our story? Our Tick It Off Spokespeople 9 NEWSWORTHINESS

10. Who’s going to tell our story? Our Tick It Off Spokespeople 10 INTEGRATION

11. Who’s going to tell our story? Our Tick It Off Spokespeople 11 TIME • 4 -6 WEEKS STANDARD • 8 - 12 WEEKS MAJOR • PLANNING • DEVELOPMENT • IMPLEMENTATION

12. Who’s going to tell our story? Our Tick It Off Spokespeople 12 BUDGET

13. Who’s going to tell our story? Our Tick It Off Spokespeople 13 THANK YOU

What makes a Great (PR) Brief?

Recommended

Recommended

More Related Content

Similar to What makes a Great (PR) Brief?

Similar to What makes a Great (PR) Brief? (20)

Recently uploaded

Recently uploaded (20)

What makes a Great (PR) Brief?