1. F A K U N L E R O T I M I A F F I S
OBJECTIVE
A proven Sales Professional who has the drive to not only do well for himself, but also for others.
Timi loves beating the competition, can make customers enthusiastic about a product and has the
desire and determination to be successful in any field. With his present employer he has been
instrumental in helping them to achieve their sales results and is responsible for maximizing their
profitability. He has extensive experience of working in a retail sales role and would be comfortable
in any highly visible position that requires in depth sales background. Right now he is looking for a
suitable position with a company that offers its staff unlimited earning potential and an innovative,
team-oriented environment.
PERSONAL
DATA
DATE OF BIRTH : 6TH
JAN 1974
MARITAL STATUS: MARRIED
SEX: MALE
PLACE OF BIRTH: APAPA AJEGUNLE
STATE OF ORIGIN: LAGOS STATE
ADDRESS: Moore Close, Discovery Estate Isheri OPIC
OGUN STATE, NIGERIA
E-mail Address :affis.fakunle@gmail.com
GSM 09054606081 , 09099317615,
EXPERIENCE
ONECARD NIGERIA LTD – Regional Manager- Southern
Nigeria - December 2016 to Date
SPACE POINTE NIG LTD - November 2015-November
2016
HEAD RETAIL SALES
Effective supervision of retail sales managers, category managers, Products specialist, retail
sales executives.
Strategic Positioning of the company products and services to consumers in the country
Planning all activities geared towards attainment of monthly targets for each category.
Effectively increased retailers base from 1200 in December to 7000 to date.
Created a NEW ROUTE to market plan that had effective help in proper management of our
products and services
Planning and implementation of marketing activities and promotional activities to support brand
acceptance.
2. Championing introduction of new product called POINTEPAY-MPOS in FEBRUARY 2016
Continuous Use of MARKET IMPACT DRIVE strategy to help increase awareness an reach
within LAGOS/BENIN Market
Presently working on market expansion program that will help PUSH our product and services
within SOUTHWEST/ETERN NIGERIAN.
Preparation of Annual Marketing/Business Plan for the company
Developing Sales training need of Entire Sales force of the organization
INBISCO NIG LTD - October 2014 – Nov 2015
REGIONAL SALES MANAGER- SOUTH WEST (OYO, KWARA, ONDO,EKITI,OSUN)
Responsibilities.
Sells products by maintaining and expanding customer base, managing staff.
Accomplishes regional sales human resource objectives by recruiting, selecting,
orienting, training, assigning, scheduling, coaching, counseling, and disciplining
employees in assigned districts; communicating job expectations; planning, monitoring,
appraising, and reviewing job contributions; planning and reviewing compensation
actions; enforcing policies and procedures.
Achieves regional sales operational objectives by contributing regional sales
information and recommendations to strategic plans and reviews; preparing and
completing action plans; implementing production, productivity, quality, and customer-
service standards; resolving problems; completing audits; identifying trends;
determining regional sales system improvements; implementing change.
Meets regional sales financial objectives by forecasting requirements; preparing an
annual budget; scheduling expenditures; analyzing variances; initiating corrective
actions.
Establishes sales objectives by creating a sales plan and quota for districts in support
of national objectives.
Maintains and expands customer base by counseling district sales representatives;
building and maintaining rapport with key customers; identifying new customer
opportunities.
Recommends product lines by identifying new product opportunities, and/or product,
packaging, and service changes; surveying consumer needs and trends; tracking
competitors. Implements trade promotions by publishing, tracking, and evaluating
trade spending. Updates job knowledge by participating in educational opportunities;
reading professional publications; maintaining personal networks.
3. Accomplishes sales and organization mission by completing related results as needed.
GLOMOBILE LTD ( April 2005- September 2014)
Senior sales rep – April 2005-June 2006 –ilorin
Area Sales Manager – June 2006 – April 2009) –ilorin
Regional Manager May 2009-Feb 2011- Katsina/Zamfara
State Manager Katsina Mar 2011-Dec 2012- Katsina
State Manager Kano – Jan 2013-Sept 2015
Pioneer champion of mobile money agents to the region (created 2500 agents within 4 months
of introduction of the payment systems (BDC/PARTENT STORES/DEALERS/RETAILERS)
Championed the introduction of PMS systems for dealer transactions/sales process in the
region
Increased Sub Dealer base from 3000 to 5000 within 3yrs
Created Aggressive activation activities by the introduction of retailers owned net book
initiative
Presently working on aggressive hawkers’ drive that will increase presence and grow revenue.
Already has over 250 hawkers in the program
Increased sites in katsina state from 65- 120 by effective using locals to identify areas that
are not covered by the network
Increase KATSINA SALES from 25m in 2005 to 215m in 2012.
Increased subscriber base from 125,000 to 512,000 in katsina state by aggressively driving
activations activities at all levels and channels available.
ARPU grew from 200 to 478 by aggressively driving quality activations.
Effectively stabilize KATSINA market from cross border sales by the introduction of scratch
card into the market using local card Production Company.
Increased ILORIN area sales from 24m in 2005 to 245m in 2009
Growth in sub base from 137,000 to 298,000
ARPU increased from N175 2005 to N822 - 2009
Supervision of Dealer Managers, sales executive, business development executive.
Monitoring of Sales activities of Sales personnel in my territory
Effective implementation of sales & marketing activities in my territory
Monitoring of stocks in dealers outlets using a stock control format used by Dealer Managers
on daily basis
4. Effective and efficient management of company’s channel of distribution and developing
strategy’s/marketing programs to grow them
Developing programs that are re-active in nature so as to fight competition and increase sales
at the right time.
Developing program that are geared toward achievement of Target in key result areas, which
in turn aid in achievement of the Marketing/Business Plan of the company that would translate
into growth.
Seeing to the Administrative needs of the entire Sales force.
Developing market presence in areas where competion exist more
May 2004-Mar2005 FORMOSA BOTL.COMPANY LTD LAGOS AREA SALES
MANAGER ( WEST) Lagos,Oyo,Kwara,Ogun,Ondo,Ekiti,Kogi & Osun
Supervision of Sales Reps in the Region..
Effective implementation of sales & marketing activities in the region
Effective & Efficient Distribution of company’s brands and flavour using the load
Management system approach that would aid in the distribution of product to the
right outlet and at the right area and time.
Organizing Weekly Sales meeting with Region Sales force.
Increased sales from 30,000 ctns to 85,000 per month which translate into 183%
Developing market presence in areas where competion exist more
Creation of key accounts section that will take care of corporate outlets and increase
presence.
1997-2004 NBC PLC MUSHIN PLANT MUSHIN.LAGOS
(AREA SALES MANAGER-Jan 2003-Apr 2004 , Route Manager-Mar 2001-Dec 2002,
Sales Information Analyst-Jan 1998- Mar 2001, Graduate Sales Man July 1997-Dec
1997)
Supervision of Route Managers using the (4:1) ratio system
Monitoring of Sales activities of Route Managers & Salesmen in my territory.
Effective implementation of sales & marketing activities in my territory
Monitoring of stocks in outlets using a stock control format used by Route Managers
on daily basis
Effective & Efficient Distribution of company’s brands and flavor using the load
Management system approach that would aid in the distribution of product to the
right outlet and at the right area and time.
Effective and efficient management of company’s channel of distribution and
5. developing strategy’s/marketing programs to grow them
Organizing Weekly Sales meeting with the entire Sales force.
Developing programs that are re-active in nature so as to fight competition and
increase sales at the right time.
Developing and monitoring of sales incentive programs to achieve sales target in the
territory.
Developing program that are geared toward achievement of key result areas, which in
turn aid in achievement of the Marketing/Business Plan of the company.
Preparation of Annual Marketing/Business Plan for the territory
Developing Sales training need of each Sales force in the territory
Seeing to the Administrative needs of the entire Sales force.
Monthly appraisal of Salesmen, Route Managers, Sales Information Analyst and Truck
Assistants,. Market Developers and other Sales Staff.
Designing an effective distribution plan during lean and peak periods
Managing TOP OF THE MIND AWARENESS program for consumers in the territory.
Supervision of Salesmen using the (7:1) ratio system
Monitoring of Sales activities of Salesmen in my territory
Effective implementation of sales & marketing activities in my territory
Monitoring of stocks in outlets using a stock control format used by salesmen on daily basis
Effective & Efficient Distribution of company’s brands and flavour using the load Management
system approach that would aid in the distribution of product to the right outlet and at the
right area and time.
Effective and efficient management of company’s channel of distribution and developing
strategy’s/marketing programs to grow them
Organizing of Daily pre take off meeting with salesmen
Developing programs that are re-active in nature so as to fight competition and increase sales
at the right time.
Developing and monitoring of sales incentive programs to achieve sales target for the district
covered.
Developing program that are geared toward achievement of key result areas, which in turn aid
in achievement of the Marketing/Business Plan of the company.
Daily, Weekly, Bi-Weekly & Monthly collation of Sales figure using primary data generated by
Salesmen on Route.
Analysis of Sales Data from trade which aid management in vital Decision making process.
Creating a database for Sales department in monitoring sales activities visa – vis competition
6. activities
Monthly Analysis of Marketing Report to be used by Sales Managers & Regional General
Managers, Directors of Operations, Directors of Sales
.Liaising with Route Sales Managers on information required from them by Management.
Creating format for generation of various reports from Trade.
Serving as sales planning officer for the department
Developing Sales target for each sales personnel based on Data available in areas covered i.e.
past history.
Working with Plant Sales Manager & Area Sales Manager in the Planning process of
Marketing Budget and Annual Business Plan of the company.
Daily Sales of company’s product to designated Dealers
Creation of more retail outlets in territory covered
Effective implementation of company’s sales objective i.e. sales against target performance
drive.
Intimate company with competitors activities in trade
Implementation of in-outlet execution programs.
EDUCATION
1979–1986 UNITED XTIAN PRY SCHOOL APAPA, LAGOS
First School Leaving certificate
1986–1989 AJEROMI IFELODUN HIGH SCH OLODI, LAGOS
School Certificate with Distinction
1990–1992 KWARA STATE POLY ILORIN,KWARA
OND- Maths & Statistics (LOWER CREDIT)
1994–1996 YABA COLLEDGE OF TECH YABA, LAGOS
HND- Maths & Statistics (LOWER CREDIT)
2006- 2007 LADOKE AKINTOLA UNIVERSITY
MBA-MarketingOGBOMOSHO, OYO STATE NIGERIA
• MEMBER NATIONAL INSTITUTE OF MARKETING OF NIG.
HOBBIES
Playing football, Reading, meeting people &Occasionally try cooking..
REFREES