Trend Report: Health and Wellness

Trend Report: Health and Wellness Elaine A. Johnson – Sr. Director, Business Innovation 2010 Florida Boomer Lifestyle Conference April 15, 2010 Restricted and Proprietary

What’s On Our Mind? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Source: Bringing Up Baby Boomer; The Hartman Group)

How does this translate to changes in our health models for Boomers? “ Are we keeping up with our customers ?”

What Boomers Want Out Of Healthcare

Start with Access ,[object Object],[object Object]

Help Me with Prevention ,[object Object],Fitness: daily exercise is a must in order to propel wellness and maintain good health for both the mind and body. Boomers will pursue physical activity and believe it is essential to leading a healthy lifestyle and to minimize potential healthcare expenses later Nutrition: the desire for healthy eating habits is directing Boomers toward natural health foods and supplementation. Decisions about what supplements to take are obtained mainly through self-diagnosis. It is also a line of defense against obesity. prevention

It’s About Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

It’s About Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BCBSF Vision for Health and Wellness ,[object Object],[object Object],[object Object],[object Object],-BCBSF Vision of Reform

BLUE Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jacksonville Orlando Miami Tampa Ft. Lauderdale

BLUE Tomorrow Through a deep understanding of the consumer and their needs/goals, offerings are continuously developed to provide convenient access and solutions to help them meet their evolving health objectives.

Trend Report: Health and Wellness

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Editor's Notes