FEED was engaged by an orthopedic surgeon to develop a brand launch for compression socks to be sold at airports.

1. STRATUS
COMPRESSION
SOCKS
BRAND LOGO: INITIAL CONCEPTS
9.16.16

2. COMPRESSION SOCKS
COMPRESSION SKY SOCKS
COMPRESSION SOCKS
A: ONWARD & UPWARD
The bold, linear lines in the typography house a confident “arrow” that points
forever upward, marking its territory of safety and confidence with disctinction.

3. Compression Sky Socks
Compression Sky Socks
Compression Sky Socks
B: FLYING HIGH
Both friendly and sleek, the confident blues and progressive angles hold the eye as
the “T’s” create a familiar sock shape that frames in the subline of “Compression Sky
Socks” in a unique display.

4. COMPRESSION FLIGHT SOCKS
COMPRESSION FLIGHT SOCKS
COMPRESSION FLIGHT SOCKS
C: DISTINCTIVE TYPE
Bringing in the clouds themselves, Stratus Compression Socks can visibly help
your next flight be more safe than it was before. Improving blood flow in your legs
and able to help prevent leg swelling and even blood clots, Stratus speaks boldly
to airline travelers with a sense of confidence in its direction as it helps you travel
safely to each destination.

5. D: UP, UP, AND AWAY
Stratus is not only a type of cloud, its a unique experience that flies above them.
With typography that confidently rises up into the sky, a new icon has emerged into
the compression sock category: An airliner bestowed with a compression of health
and safety that’s unlike any other.
COMPRESSION
SOCKS
Stratus
S KY S O C K S
COMPRESSION
SOCKS

6. E: FIRST COMPRESSION
With Stratus, it’s all about first compressions. Because once you’ve experienced the
benefits of combating deep vein thrombosis, each flight will be just as enjoyable as
the first. The iconically “socked” plane carries a sense of friendliness as it flies across
the typography. And the flowing nature of the characters emulate a sense of whirling
wind as the plane passes by.
COMPRESSION SOCKS
COMPRESSION SOCKS
COMPRESSION SOCKS

7. F: STRATUS NATION
With its impressive compression, Stratus Compression Socks can help you travel
the U.S. more comfortably and safer than ever with their ability to combat deep vein
thrombosis. It hasa sense of patriotism with its red and blue on a white background
and the Stratus name stretches across the width with the brand mark.
COMPRESSION SOCKS
f l y s a f e r t h a n e v e r
COMPRESSION SOCKS
f l y s a f e r t h a n e v e r
COMPRESSION SOCKS
f l y s a f e r t h a n e v e r

8. G: THE SOCKATEER
Stratus compression socks can help you to literally fly the friendly skies with a clear
sense of health as they improve blood flow in your legs. The typography carries
a nuance of before/after with its thick/thin pairing, which is divided by a soaring
Stratus “Socketeer” cutting through the heavens.
COMPRESSION
SOCKS
COMPRESSION
SOCKS
COMPRESSION
SOCKS