Consumer Attitudes Toward Strong Authentication & LoginWithFIDO.com

1. © FIDO Alliance 20201 Webinar: Consumer Research & LoginWithFIDO.com

2. © FIDO Alliance 20202

3. © FIDO Alliance 20203 Today’s Speakers Andrew Shikiar Executive Director & CMO FIDO Alliance Megan Shamas Director of Marketing FIDO Alliance

5. © FIDO Alliance 20205 Latest FIDO Updates

6. © FIDO Alliance 20206 Security Usability Poor Easy WeakStrong = Single Gesture Possession-based Authentication Open standards for simpler, stronger authentication using asymmetric public key cryptography

7. © FIDO Alliance 20207 Since May 2018 Broader matrix of support across platforms and transports Hello Over 2.5 Billion Devices can support FIDO Authentication

8. © FIDO Alliance 20208 FIDO2 Platform/Browser Support Updated 6/29/2020 Implemented / Stable In Development Not Supported / No ETA

9. © FIDO Alliance 20209 Mobile First Security Keys Platform Authenticators

10. © FIDO Alliance 202010 So what do consumers think?

11. © FIDO Alliance 202011 OBJECTIVE: Gain actionable insight on consumer opinions around authentication and FIDO The survey of 1000 U.S. consumers: • Assesses consumer usage, attitudes, and preferences with log-in experiences on mobile applications and online websites • Including passwords, SMS OTPs, FIDO Authentication and its authentication options: biometrics, security keys • Provides detailed feedback on FIDO Alliance branding including FIDO logo and i-mark, including if and where it should be placed on digital assets and login screens

12. © FIDO Alliance 202012 Were we right? Let’s see what we found… 1 2 3 4

13. © FIDO Alliance 202013 abc1234 52% 5% ONLY

14. © FIDO Alliance 202014 Top 3 answers 37% 32%45% ******

15. © FIDO Alliance 202015 76% 51%

16. © FIDO Alliance 202016 Base: Total (n=1,032) Q26. Do you have a strategy for assigning different types of passwords to different types of web sites and apps? “I use somewhat the same password just changing uppercase lower case numbers and symbols.” “No, older accounts like social medias have older, easier passwords while newer financial and email accounts have longer and more difficult passwords.” “Typically use one that is familiar to me for some reason. DOB for family member, motivational word with year, some combination word with meaning solely to me and numbers & characters.” “Yes, I have a rotation of base words and change numbers and special characters/capitalized letters on a schematic basis.” “I usually assign one password to my accounts unless the website requires something more secure and then I use a slight variation of my usual password. If the website is one I don't use often and requires a really strange password, I request a new password every time I want to login.”

18. © FIDO Alliance 202018 Interest in Using These Ways to Securely Access Mobile Apps/ Websites Base: Total (n=1,032) Q22. How interested would you be to use each of the following ways to securely access websites or apps that have your sensitive information? 69% 58% 60% 56% 52% 50% 53% 49%

19. © FIDO Alliance 202019 Consumers prefer to use methods stronger than username/password for: 81% 78% 67% 64%

20. © FIDO Alliance 202020 76%

21. © FIDO Alliance 202021 Importance of Benefits 92% 90% 89% 86% 84% Reduces use of passwords 83% 73%

26. © FIDO Alliance 202026 50-55% 39-48%

27. © FIDO Alliance 202027 72% 80%

28. © FIDO Alliance 202028 Base: Total (n=1,032) Q13. How much do you agree or disagree with each of the following statements about the company using the logos below? | Q14. What impact, if any, would seeing one of these logos have on your willingness to purchase from each of the following? Agreement Statements About Company Using the FIDO Logos Impact of FIDO Logos on Willingness to Purchase from… ■ Strongly agree ■ Somewhat agree ■ Much more likely ■ Somewhat more 70% 70% Mobile retailers Online retailers 75% Is up-to-date on current industry security standards 77% Is an innovative company 73% Does everything it can to protect customer data 67% It is a company that cares about me as a customer 69% Is a trustworthy company 69% Improves my overall impression of the company Is at the forefront of anticipating and addressing customer needs 69%

29. © FIDO Alliance 202029 They said it’s very important to see FIDO logo for these apps: I-Mark/ FIDO Alliance/ FIDO Alliance – Certified Online banking and personal finance Person-to-person payments (e.g. PayPal, Venmo, etc.) Online retailing / e-commerce Travel websites (airlines, hotels, etc.) Online cloud service (e.g. DropBox, OneDrive, Google Drive, iCloud, etc.) Email services (e.g. Gmail.com, Yahoomail.com, etc.) Log on to social media accounts (like Instagram, Facebook, Twitter, etc.) Car share services (e.g. Uber, Lyft, etc.) Online food delivery services (e.g. Domino’s, GrubHub, DoorDash, etc.) Search engines (e.g. Google, Yahoo, Bing, etc.) Online video/ music streaming apps (e.g. Netflix, Spotify, Hulu, etc.) 75% 73% 71% 59% 59% 57% 54% 50% 50% 44% 43% 18% 21% 22% 31% 32% 32% 35% 37% 38% 39% 43% 7% 6% 6% 9% 9% 11% 11% 13% 12% 17% 13% ■ Yes, very important to see logo here ■ Maybe ■ No – not important to see logo here

30. © FIDO Alliance 202030 What We’ve Learned

32. © FIDO Alliance 202032 5/4/2020 Login with FIDO -SayGoodbye to Passwordso IT'SFAST, RELIABLE& SECURE FIDO GivesYoua “Fast Identity Online” FIDO iswhat’scalled a“standard.” LikeWiFi,or Bluetooth.It worksonany web browser and on all of your devices,includingour smartphone,desktopor laptopcomputer,tablet,or smartwatch. FIDO makeslogginginto your onlineaccountsmuch easier,whilekeepingyour info safefrom Login HasNever Been Easier-Or Safer! Rememberingadifferent password for all of your web accountsisapain! And if you use the same one all the time,cybercriminalsmay be able to take over your account.FIDO isnew technology that letsyou sign in to any website securely ...without relyingon a password!  Seehow it works LoginWithFIDO.com

33. © FIDO Alliance 202033 • Terminology/Descriptions of tech and benefits IT'SFAST, RELIABLE& SECURE FIDO GivesYoua “Fast Identity Online” FIDO iswhat’scalled a“standard.” LikeWiFi,or Bluetooth.It worksonany web browser and on all of your devices,includingour smartphone,desktopor laptopcomputer,tablet,or smartwatch. FIDO makeslogginginto your onlineaccountsmuch easier,whilekeepingyour info safefrom hackersand trackers. 3 EASY STEPS How FIDO Works Onceawebsitehasturned on FIDO, you'll beabletologin with threeeasy steps

35. © FIDO Alliance 202035 • Terminology/Descriptions of tech and benefits • True-to-life user experience gifs • Consumer video https://loginwithfid. com 3/5 LEARN MORE Want ToLearnMore? Watch TheVideo. LEARN MORE Where You CanUse FIDO Support for FIDO iswidespread and growingfast! Wonderingwhether your deviceor serviceusesFIDO?Look for thesesymbols.Whenindoubt,tell your serviceproviders youwant FIDO! Watch Video  

36. © FIDO Alliance 202036 • Terminology/Descriptions of tech and benefits • True-to-life user experience gifs • Consumer video • New! Service Provider video • Simple FAQ

37. © FIDO Alliance 202037 Internal education: Point your decision makers to loginwithfido.com/providers External education: Link to loginwithfido.com on your login or information pages or Use the language on your website

39. © FIDO Alliance 202039 *Note: Usage guide available Powered by FIDO 5/4/2020 Login with FIDO -SayGoodbye to Passwords https://loginwithfid o . com 1/5 IT'SFAST, RELIABLE& SECURE FIDO GivesYoua “Fast Identity Online” FIDO iswhat’scalled a“standard.” LikeWiFi,or Bluetooth.It worksonany web browser and on all of your devices,includingour smartphone,desktopor laptopcomputer,tablet,or smartwatch. FIDO makeslogginginto your onlineaccountsmuch easier,whilekeepingyour info safefrom hackersand trackers. 3 EASY STEPS How FIDO Works Onceawebsitehasturned on FIDO, you'll beabletologin with threeeasy steps Login HasNever Been Easier-Or Safer! Rememberingadifferent password for all of your web accountsisapain! And if you use the same one all the time,cybercriminalsmay be able to take over your account.FIDO isnew technology that letsyou sign in to any website securely ...without relyingon a password!  Seehow it works Login powered by FIDO. Learn more about FIDO technology at loginwithfido.com LoginLogin

40. © FIDO Alliance 202040 Questions? Andrew Shikiar Executive Director & CMO FIDO Alliance Megan Shamas Director of Marketing FIDO Alliance

41. © FIDO Alliance ©2020 If we didn’t have time to answer your question, please reach out to us at help@fidoalliance.org The webinar recording and slides will be emailed to you and posted on fidoalliance.org Please stay on to take the survey at the conclusion of the webinar 41