2012 02 27_Markant Magazine

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FINN

Kristien in Markant Magazine als Europese ambassadeur voor de promotie van het vrouwelijk ondernemerschap in België!

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How is your organization responding to today's and tomorrow's stakeholders expectations on sustainability reporting? And how can you improve? In a joint webinar with strategic communication agency FINN and business sustainability ratings agency EcoVadis, we look at ESG best practices that organizations can adopt to meet stakeholder expectations, build resilience, and drive positive impact across the value chain. Specifically, EcoVadis and FINN will show what best in class sustainability reporting and procurement look like. In this presentation you will learn: - Which organizations are best in class in communicating sustainability policies, mapping/measuring them and reporting about it to stakeholders - Insights on ESG reporting trends, regulatory developments and evolving stakeholder expectations - Corporate sustainability practices and performance measurements - The growing importance of the supply chain and the so-called 'scope 3' reporting - Practitioner perspectives on sustainable procurement, reporting and communication

Sustainability Reporting and Procurement - a FINN and EcoVadis webinar

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Peanut butter with purpose how brands can thrive in a purpose-driven world

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Purpose is niet meer weg te denken uit het communicatievak. Unilever CEO Alan Jope stelt zelfs onomwonden dat hij geen merken meer in portefeuille wil die niet "purpose driven" zijn. Maar wat is purpose, en hoe creëer je er waarde mee voor je organisatie en de stakeholders? In dit gratis webinar scheppen Paul Stamsnijder (Reputatiegroep) en Raf Weverbergh (FINN) klaarheid in purpose voor collega-communicatieprofessionals: - Wat is purpose eigenlijk? - (Wat) levert het bedrijven op om met purpose bezig te zijn? - Is purpose meer dan een buzzword? - Welke goede voorbeelden zijn er van bedrijven die purpose inzetten om succesvoller te zijn? - Hoe ontwikkel je een purpose?

Purpose: hype of houvast voor het communicatievak

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How to Build Thought Leadership - FINN - Raf Weverbergh

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How to Win at SEO Copywriting in Six Simple Steps

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FINN values and culture

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Climate change, a virus outbreak or an activist uploading a video to YouTube: what to do when a crisis knocks at the gates of the organization? How to maintain the initiative in the communication during such difficult and hectic circumstances? How to prevent and how to mitigate the impact of disasters and crises? While a thorough preparation for crises is best practice, many organizations are still caught by surprise when confronted with a business continuity or reputational crisis. A good preparation can significantly lower the risk for the organization. Our free webinar in partnership with G4S (Yannick De Smet, Manager Training & Consultancy Services) offers a clear framework, but more importantly: hands-on tips and tools to be better prepared for the next crisis or issue.

Webinar Crisis Communication & Business Continuity with G4S

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Workshop Polin Communication insights in political campaigning

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What's the secret behind the unstoppable, viral growth of tech giants like Airbnb and Dropbox? Growth hacking. A new generation of marketers found ways to obtain maximum growth with a minimal budget, mixing creativity with a data- and technology driven approach to attract users for their products. The insights those growth hackers discovered are not only useful to find customers, but also to find talent in a tough market. In this presentation, we discuss growth hacking strategies and techniques you can adopt to build a powerful employer brand - to build and fill a funnel of top talent for your organization.

Growth hacking your employer brand - a data driven approach to attracting top...

FINN

https://finnpr.com - How should corporate communication professionals prepare for GPDR on May 25th? A checklist to update policies, crisis communication plans. GDPR might have an impact on the reputation of companies that collect and process personal data. In this slideshow we explain how corporate communication professionals can help their organization to be ready for the "go live" of GDPR on May 25th.

GDPR for corporate communication: a to do list

FINN

When your CEO asks you about your communication plan for next year - do you supply them with a true strategy that aligns with business objectives? Or do you submit a planning with actions and channels (a calendar)? Unfortunately, many PR professionals are stuck in the latter model, where they have to explain tactics, channels and action items instead of acting as a business partner for management and board. In this presentation, we explain how to use the Hatch-Schultz model to build a communication strategy that is relevant for internal as well as external communications. You will learn: - How to find and use qualitative and quantitative input to inform your strategy - A step-by-step process to arrive at a strategy with buy in from management and other business functions - How to create a communication strategy that serves business purposes - How to align business KPIs with your communication strategy - How to communicate your strategy to management and board - How to keep track aof your communication strategy throughout execution

How communication professionals can become a sparring partner for the CEO

FINN

The moral trap of CSR (FINN webinar)

FINN

Why do the video presentations of Steve Jobs get thousands of views? How is it that organizations like Google or Lego manage to project a consistent image? Simple: through storytelling. Whoever succeeds in telling compelling stories, causes the vision and mission of their organization to lingers in the minds of the audience. The stories that organizations shine light on make the brand tangible. A good storyteller takes his audience on a journey, and leave them being inspired and motivated. But how do you translate that into concrete presentations, pitches or strategies? Kristien Vermoesen brings you the tips and tricks of storytelling. How do you view your company? And how do you build a presentation so your entire message comes across clearly, interestingly and accurately. Storytelling is an almost indispensable tool in the modern business context. What can we learn from the storytelling of other organizations? Good campaigns on YouTube or even Snapchat? And what is there to learn from Martin Luther King?

Content marketing & Storytelling: how to make your story stick

FINN

http://finnpr.com - The benefits of content marketing, inbound marketing and thought leadership are clear. High quality content is a proven way to increase the reputation of a company, generate leads or drive sales. It can help establish organization leaders as visionaries in their industry, to increase their influence and it can help your organization to make its point to key stakeholders like politicians, regulators and customers. Almost any reputational or marketing goal can be (at least partly) achieved through the creation of smart, timely content. Also, content marketing and thought leadership are great for SEO. Guest blogs and op-eds that we have co-created with experts and leaders have been published in international media like Forbes, Fast Company, TechCrunch, Entrepreneur, Inc, Tech.eu, The Next Web, CFO.com and others. Not only are a few of these domains in the top 1000 most visited web properties in the world, they are also reputable sources that can give your SEO a nice kick. If you’re reading this, however, we will assume that you don’t need to be convinced of the benefits of thought leadership, content marketing or inbound marketing. You are interested in starting a program yourself, but you just don’t know how to do it. That’s what this presentation is for: to show you exactly how you can set up a robust collaboration between a writer, a thought leader (CEO or expert) and the corporate communication department.

Thought leadership and content marketing: how to build a newsroom

FINN

For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff. Why do they seem so endlessly fascinating to media - and what can we learn from them? Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.

PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,...

FINN

Going viral

FINN

http://finnpr.com Recently, the internet went crazy (again) over a simple Tumblr post asking about the color of a dress. A similar craze swept the planet last summer, when the Ice Bucket Challenge dominated the media, the social networks and a lot of watercooler discussions. Why is it that some trivial phenomena go viral - while other, arguably more important things do not? It's an evergreen question in PR and media, and in this webinar, we turn to so called "graph" or network theory to provide the surprising answer to this question. From the insights of network theory guru Duncan Watts ("Six Degrees"), we derive actionable insights that every communication and marketing professional can use to create more impactful campaigns.

Going #viral: what graph theory can teach us about "The Dress", the Ice Bucke...

FINN

Research shows that the impact of the CEO in internal and external communication can hardly be overestimated. For stakeholers, "his master's voice" is the most credible and reliable source to learn about a company's strategy, mission, values and culture. And corporate communications teams are clearly taking note. As is evident from the way companies like Twitter, Square and Microsoft position their chief executives Jack Dorsey and Satya Nadella, companies are working hard to leverage the full star power of their CEOs to get their strategic messages out. FINN presents its framework for using the CEO in corporate communication, along with practical tips to start creating a useful and compelling CEO brand that aligns with the overall corporate communication strategy.

CEO Branding: Why, When and How to Use the CEO in Corporate Communication

FINN

Hoe om te gaan met drukkingsgroepen

FINN

Europe's best PR blogs (Communication Director)

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Sustainability Reporting and Procurement - a FINN and EcoVadis webinar

Peanut butter with purpose how brands can thrive in a purpose-driven world

Purpose: hype of houvast voor het communicatievak

How to Build Thought Leadership - FINN - Raf Weverbergh

How to Win at SEO Copywriting in Six Simple Steps

FINN values and culture

Webinar Crisis Communication & Business Continuity with G4S

Workshop Polin Communication insights in political campaigning

Growth hacking your employer brand - a data driven approach to attracting top...

GDPR for corporate communication: a to do list

How communication professionals can become a sparring partner for the CEO

The moral trap of CSR (FINN webinar)

Content marketing & Storytelling: how to make your story stick

Thought leadership and content marketing: how to build a newsroom

PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,...

Going viral

Going #viral: what graph theory can teach us about "The Dress", the Ice Bucke...

CEO Branding: Why, When and How to Use the CEO in Corporate Communication

Hoe om te gaan met drukkingsgroepen

Europe's best PR blogs (Communication Director)

2012 02 27_Markant Magazine

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