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Connecting with your audience through social

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Lincoln Devine and Bryan Dickey show how they grew Things Floridians Likevia several social networks.

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Connecting With Your Audience Through Social Presented by: Lincoln Devine & Bryan Dickey Founders, Things Floridians Like, LLC
Intro - Bryan and Lincoln - ThingsFloridiansLike.com - “All Things Florida” - 760k pageviews in the last 11 months - Social Stats - 195k Twitter followers - 223k Facebook likes - 1.4k Instagram, 4.5k+ Snapchat followers - Monthly Reach - Twitter: 5-8M, Facebook: 10-30M
Overview - Current trends/the state of social - The “Social Media Mindset” - Tips and advice for building your social audiences and driving traffic to your blogs/websites
The State of Social
Facebook - 1.14B daily users - Older demographics ⇒ fastest growing - “Instant Video” recently released - Organic reach is at all time lows - Only 7% of a Page’s fans see each post (Facebook, 2015) - Facebook LIVE ⇒ latest and greatest The State of Social Sources: newsroom.fb.com | pewinternet.org
The State of Social Twitter - 313M monthly users - User growth is stagnant - Stock is down 50% since IPO in 2013 - Focus on younger demographics - Big move to Periscope, live streaming - Pros: instant and timely in a continued stream Sources: twitter.com | Yahoo Finance
The State of Social Snapchat - 58M daily users - $20 BILLION valuation - Facebook - $350 billion - Twitter IPO - $18 billion - 50% growth in one year - 60% of users are 13-24, “Gen-Z” - “Memories” to anchor in lasting users Sources: techcrunch.com || money.cnn.com | bbc.com | techcrunch.com | wersm.com
The State of Social Instagram - 300M daily users - Owned by Facebook - 95 million photos/videos daily - “Instagram Stories” recently released - Huge community of promo/shoutouts - Great medium to push products - Instagram business profile “contact form” Sources: instagram.com
Social Media Mindset
“Understand your audience?” - Online typing style - Use of emojis, abbreviations, slang, lingo, etc. - Types of content shared - Reasons for using the platform - Younger typically use it for news and humor, older demos typically use it for community - Understand audience humor and voice - Find your strong platforms
Social Media Mindset - CONSISTENCY IS KING - Automation tools - Hootsuite, Buffer - Web presence as a brand/company - Start small, focus - Social provides viral traffic potential - SEO strategy very saturated as of 2016 - Data with a side of analytics, please
Sources: kissmetrics.com | facebook.com | twitter.com | hubspot.com Social Media Mindset - Visuals are your best friend - Relevant images = 94% more views - Average human attention span is 8.25 seconds - The human brain processes images 60 times quicker than words - 1B daily FB video views since June - Tweets + photos = 313% more engagement - Colored visuals ⇒ 80% more willing to read content
- Plan investments in video content!! - 74% of 2017 web traffic = video - Facebook LIVE, Periscope ⇒ huge growth - Snapchat, Instagram Stories, 360 Degree video - FB algorithm takes video into account - 85% of video watched without sound - Add captions to your videos - Small % of your audience will see content - Mobile, mobile, mobile Social Media Mindset Sources: hubspot.com | newsroom.fb.com | newsroom.fb.com | bufferapp.com
Best Practices & tips you can use TODAY
Best Practices and Tips - Post more media content than links - Media has more organic reach - Don’t use blog headlines as post text - Consistent formatting - Verbage, punctuation, photo watermarks - Post content that encourages engagement - Use CTAs to direct users - Create content around events/holidays
The Olympics were a gold mine for good content, also a screenshot from our Twitter
Ran a Twitter poll, then posted the results to Facebook to engage our audience
Best Practices and Tips - No more clickbait titles! - Penalized by FB algorithm - Use images as CTAs on Instagram - Include web links in bio - Don’t reinvent the wheel - Cross-promote content - Repost your top performing links - Utilize analytics to identify hard-hitters Sources: thebloghelp.com
(1) (2)(3)
Best Practices and Tips - Effective post text styles - Questions - Fill in the blanks - Challenge statements - A/B test headlines and ad placement - Don’t neglect emojis - Connect with influencers
Example: Question post text
Example: Fill in the blank
Example: Challenge text
Best Practices and Tips - Facebook Groups - very underutilized - Build them or find them - Use your Snap code to grow followers - Directly reply/engage your followers - Great sources of content - Adopt automation and scheduling tools - Post every day!
Facebook groups are a powerful tool that are often overlooked
If appropriate, use your Snap code to grow followers
Tools - Canva: image creation - Hootsuite: content discovery, scheduling - Buffer: content scheduling - Gleam.io: promotions and giveaways - Google Analytics: traffic analytics - Vont: mobile video editing
Thank you! Questions? Facebook.com/ThingsFloridiansLike @Things4FLppl - @Things4FLppl @ThingsFloridiansLike_ Bryan Dickey - @BryanDickey_ Lincoln Devine - @LincolnDevine

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Connecting with your audience through social

  • 1. Connecting With Your Audience Through Social Presented by: Lincoln Devine & Bryan Dickey Founders, Things Floridians Like, LLC
  • 2. Intro - Bryan and Lincoln - ThingsFloridiansLike.com - “All Things Florida” - 760k pageviews in the last 11 months - Social Stats - 195k Twitter followers - 223k Facebook likes - 1.4k Instagram, 4.5k+ Snapchat followers - Monthly Reach - Twitter: 5-8M, Facebook: 10-30M
  • 3. Overview - Current trends/the state of social - The “Social Media Mindset” - Tips and advice for building your social audiences and driving traffic to your blogs/websites
  • 4. The State of Social
  • 5. Facebook - 1.14B daily users - Older demographics ⇒ fastest growing - “Instant Video” recently released - Organic reach is at all time lows - Only 7% of a Page’s fans see each post (Facebook, 2015) - Facebook LIVE ⇒ latest and greatest The State of Social Sources: newsroom.fb.com | pewinternet.org
  • 6. The State of Social Twitter - 313M monthly users - User growth is stagnant - Stock is down 50% since IPO in 2013 - Focus on younger demographics - Big move to Periscope, live streaming - Pros: instant and timely in a continued stream Sources: twitter.com | Yahoo Finance
  • 7. The State of Social Snapchat - 58M daily users - $20 BILLION valuation - Facebook - $350 billion - Twitter IPO - $18 billion - 50% growth in one year - 60% of users are 13-24, “Gen-Z” - “Memories” to anchor in lasting users Sources: techcrunch.com || money.cnn.com | bbc.com | techcrunch.com | wersm.com
  • 8. The State of Social Instagram - 300M daily users - Owned by Facebook - 95 million photos/videos daily - “Instagram Stories” recently released - Huge community of promo/shoutouts - Great medium to push products - Instagram business profile “contact form” Sources: instagram.com
  • 10. “Understand your audience?” - Online typing style - Use of emojis, abbreviations, slang, lingo, etc. - Types of content shared - Reasons for using the platform - Younger typically use it for news and humor, older demos typically use it for community - Understand audience humor and voice - Find your strong platforms
  • 11. Social Media Mindset - CONSISTENCY IS KING - Automation tools - Hootsuite, Buffer - Web presence as a brand/company - Start small, focus - Social provides viral traffic potential - SEO strategy very saturated as of 2016 - Data with a side of analytics, please
  • 12. Sources: kissmetrics.com | facebook.com | twitter.com | hubspot.com Social Media Mindset - Visuals are your best friend - Relevant images = 94% more views - Average human attention span is 8.25 seconds - The human brain processes images 60 times quicker than words - 1B daily FB video views since June - Tweets + photos = 313% more engagement - Colored visuals ⇒ 80% more willing to read content
  • 13. - Plan investments in video content!! - 74% of 2017 web traffic = video - Facebook LIVE, Periscope ⇒ huge growth - Snapchat, Instagram Stories, 360 Degree video - FB algorithm takes video into account - 85% of video watched without sound - Add captions to your videos - Small % of your audience will see content - Mobile, mobile, mobile Social Media Mindset Sources: hubspot.com | newsroom.fb.com | newsroom.fb.com | bufferapp.com
  • 14.
  • 15. Best Practices & tips you can use TODAY
  • 16. Best Practices and Tips - Post more media content than links - Media has more organic reach - Don’t use blog headlines as post text - Consistent formatting - Verbage, punctuation, photo watermarks - Post content that encourages engagement - Use CTAs to direct users - Create content around events/holidays
  • 17. The Olympics were a gold mine for good content, also a screenshot from our Twitter
  • 18. Ran a Twitter poll, then posted the results to Facebook to engage our audience
  • 19. Best Practices and Tips - No more clickbait titles! - Penalized by FB algorithm - Use images as CTAs on Instagram - Include web links in bio - Don’t reinvent the wheel - Cross-promote content - Repost your top performing links - Utilize analytics to identify hard-hitters Sources: thebloghelp.com
  • 21. Best Practices and Tips - Effective post text styles - Questions - Fill in the blanks - Challenge statements - A/B test headlines and ad placement - Don’t neglect emojis - Connect with influencers
  • 25. Best Practices and Tips - Facebook Groups - very underutilized - Build them or find them - Use your Snap code to grow followers - Directly reply/engage your followers - Great sources of content - Adopt automation and scheduling tools - Post every day!
  • 26. Facebook groups are a powerful tool that are often overlooked
  • 27. If appropriate, use your Snap code to grow followers
  • 28. Tools - Canva: image creation - Hootsuite: content discovery, scheduling - Buffer: content scheduling - Gleam.io: promotions and giveaways - Google Analytics: traffic analytics - Vont: mobile video editing
  • 29.
  • 30. Thank you! Questions? Facebook.com/ThingsFloridiansLike @Things4FLppl - @Things4FLppl @ThingsFloridiansLike_ Bryan Dickey - @BryanDickey_ Lincoln Devine - @LincolnDevine