This document provides marketing ideas and strategies for apartment communities on a limited budget. It discusses using social media like Google Places, Instagram, and Pinterest for free or low-cost marketing. Specific tactics suggested include hosting photo contests on Instagram, creating boards on Pinterest, and claiming and regularly updating the community's Google Places listing. The document also provides ideas for lower-cost print marketing like distributing candy or snacks with property information to local businesses and events. It emphasizes using personal touches and following up regularly with potential referral sources. Finally, it discusses the importance of customer relationship management, monitoring online reviews, and addressing customer feedback to maintain a positive reputation.

1. Leasing & Marketing Ideas to Give
Your Community Wings

2. Affordable Marketing
On a Shoe String Budget
“The aim of marketing is to get customers to
know, like and trust you.” ~ Unknown

3. Overview:
Marketing On a Shoe
String Budget
-Using Social Media as a Marketing
Tool
-Outreach Marketing Ideas with a
personal touch

4. What is
marketing?
Marketing is getting the product
out to the general public.
Our product is Apartments.

5. What are you currently doing or
what have you done in the past for
outreach marketing?

6. Having A Social
Presence
Overview:
-Google Places
-Google +
-Instagram
-Pinterest

7. Google Places
Benefits of Google Places:
-Free
-97% of consumers
search for online
-Helps people
find, share, rate and
recommend

8. Google Places
-Use strong key words
-Update Monthly

9. Instagram
-Who is currently
in the room using
Instagram?

10. -More than 5 million users
-575 Likes 81 comments every
second
- 22% Users Use Mobile Phones to
Upload
-3% of users share others photos
daily

11. Host a photo contest using
instagram
Resource Page: 40 Things to Instagram at Your
Community.
http://www.propertysolutions.com/Blog/40-
Things-to-Instagram-at-Your-Property/Tips-
amp-Tricks/P/3829

12. Pinterest
-Apartments
-Resident Events
-Community
Events
-Interests
http://pinterest.com/springsapts/

13. Bingo Word
Print

14. Pinterest
http://pinterest.com/olympusproperty/

15. Adding a Personal Touch To
Outreach Marketing

16. Bounce On Into ABC
Apartments
Laundry Facilities are a great place to
reach a large group of people at
once.
Purchase a case of bounce fabric
softener sheets around $55.00.
Create a label with your community
name and info on it.
Give these to the laundry facilities to
place in their vending machines.

17. Flip for ABC
Apartments
Last summer Sprout Marketing
Boutique shared the idea of mailing
a flip flop with a special message.
My team and I mailed 25 flip flops to
HR departments and previous guest.
We leased three apartments from
this idea.

18. ABC Apartments is
Bursting With 2x2
Ziploc Bag+ Starburst+ Business Card=
AWESOME
There are tons of FREE Printables that
you can use for this marketing idea.
Distribute these to local businesses and
at community events.

19. 100 Ways To Burn Calories at
ABC Apartments
For $3.45 you can get a box of 100
Calorie Pack Snacks .
Create a business card or flyer that
list how someone can burn 100
Calories at your community.
In Mindy Williams of Rent & Retain book
Breakthrough Ideas has a section dedicated
Take them to fitness centers, dance
to 100 Calorie Packs for Marketing. studios, doctors’ offices or anywhere
that you think your targeted
demographics will see them.

20. Xtreme Quality at
ABC Apartments
“Roll Out The Carpet…Xtreme
Service, Quality & Satisfaction Awaits
You”
Purchase some Xtreme Airheads and
Source Baskets by Jill attach a business card or small flyer.
Take these to local businesses

21. Sweet for ABC
Apartments
Fill little buckets with candy, brochures
and business cards.
Take these to the businesses that have
HR departments.
Make sure you place a note at the
bottom of the bucket that says “Call Us
For a Refill-888-789-0000”
Follow up with them every two to four
weeks.

22. Become the Center of
ABC Apartments
“How many residents does it take to
become the center of this
community” “ONE - No matter how
many people there are there is only
ONE you!” Join America’s Favorite
Community”
Source Baskets by Jill Lollipops + business card=AWESOME

23. Go Bananas for
ABC Apartments
Fruit messages are a great icebreaker
for when you are going to visit local
businesses and housing agencies.
“ You will go Bananas for our closets”
“ Our Apartments are plum perfect”
“Why wait? Become the apple of our
community”

24. 25 Reasons To Live at
ABC Apartments
Gather your team together and think
of 25 reasons for someone to live at
your community.
Purchase bags of round candy that a
small round can be placed on.
Each candy will have a reason to live at
your community.
Take these to places that will have your
target demographics.

25. ABC Apartments
Are Immaculate
Go to the dollar store and purchase $20
worth of hand sanitizers.
Create a label that says “ Proudly donated
by ABC Apartments.”
Make sure your contact information is on
there.
Deliver to doctor offices, schools and day
cares.
In the five years I have been doing this I
have leased 10 apartments.

26. Keep Calm
&
Drink Tea at ABC
Apartments
Tea and coffee are great give away
for local businesses.
Purchase some $1 mugs and place tea
bags or coffee in it.
Attach your business card & write a
personal message.
Deliver to local businesses

27. ABC Apartments
Living Rooms Out
Of This World
Sponsor a youth sports team or
community club
Make sure your business card or
label has your contact information.
This is a great way to get your local
community talking about you.

28. Summer Fun at ABC
Apartments
Beach toys are very in expensive and
can be used at the beach, pools, and
day cares.
“Make a splash at Corona
Apartments this summer”
Each toy has a ¼ page flyer attached.
Take these to the beach, pools and
day cares

29. Living at ABC
Apartments is as
easy as eating a
cupcake.
“ Enjoy this sweet treat from
Coliseum Apartments”
Purchase some cupcakes from Publix
bakery, put in individual cups and in
a clear plastic bag.
Picture from The Preserve Southwind
Take these to businesses that your
target demographic will be at.

30. ABC Apartments
Needs S’more
Referrals
It is no secret that resident referrals
are one of the best marketing tools
out there.
When you have a small property
these are often the best marketing
that a property can do.
Host a S’more resident referral
party!

31. Stop It’s Hammer Time
Brama Shave Cream
used to put jingles down
the highway.
We took this idea and
used it for a lease up.

32. The best
marketing tool
in your tool
box is YOU!
No one is going to know your
community like you are. Always smile
and remember that you are the face of
your community.

33. Remember
Marketing is Fun
Marketing is about getting
your product out there to
the public.
These ideas can work for
every community.
Visit Facebook Pages like: RPM
National Solutions, Creating
Home, Lisa Trosien The Apartment
Expert, Targeted Marketing and FLY
Apartment Leasing Ideas for
marketing tips

34. Customer Relationship
Management
Value our customer
Building a relationship
Making your presence visible onsite

35. Value My Time
Your future resident
and residents time is
valuable
Photo: Sales Force Facebook Page

36. How do you show your future
residents and current residents
that their time is valuable to you?

37. Love Your Customers
Photo Source: Sales Force

38. Build an
exceptional
relationship
Know your residents birthday
Check-in notices
Resident events

39. How are you building your
relationship with your residents?

40. Provide A Positive
Experience

41. "Successful CRM is about competing in the relationship
dimension. Not as an alternative to having a competitive
product or reasonable price- but as a differentiator. If your
competitors are doing the same thing you are (as they
generally are), product and price won't give you a long-
term, sustainable competitive advantage. But if you can get
an edge based on how customers feel about your
company, it's a much stickier--sustainable--relationship over
the long haul."
-Bob Thompson, Customer Think Corporation

42. CRM-Reputation Management
A Marketing Tool

43. How are you currently monitoring
your community reputation?

44. Reputation
Management:
-What
-Where
-How

45. What Is
Reputation
Management?
Overseeing the reputation of a
business by:
-Addressing any negative issues
-Utilizing positive customer
feedback
-Keep a positive reputation in the
marketplace

46. 82% of
consumers
Go online to do additional
research about products and
services they are considering
for purchase.

47. Where are they looking online?
-Apartment Ratings
-Yelp
-Foursquare
-Twitter
-Google+
-Facebook

48. 80% of consumers say they
have a changed their mind
about a purchase because of
a negative review they found
online.

49. 46% of internet
users
Use social media to
vent frustration
about a company.

50. Don’t Ignore
The Reviews
Business owners must
address any negative
public comments.

51. Tools to Track Your Online
Reputation
-Google Alerts
-Trackur
-Technorati (Blogs)
-Board Tracker
-Jodange
-Brandseye

52. How you react is important to your
online reputation success!

53. Listen
To what your customers are
saying about your brand!

54. Understand
What is being said?
What changes customers want?
What are your strengths?
What are your weaknesses?

55. Clarify
Make sure you
understand what your
customers are telling you.

56. Implement
Make changes to your
business, employee training
& products based on your
customers feedback.

57. Feedback
Build Loyalty by letting your
customers know that they have
been heard & that you have
implemented their suggestions.

58. Remember happy customers
influence 9 others. Unsatisfied
customers influence 17 others.

59. If you stay vigilant you
ensure your business’ focus
is always on the positive &
your positive reputation
will stay at the forefront.