The document discusses the low cost carrier (LCC) model in the airline industry and strategies to develop uncontested market space beyond the LCC model. It references strategies like the Blue Ocean Strategy which focuses on creating new market space rather than competing directly. The LCC model aims to achieve significantly lower costs than traditional carriers through measures like more efficient labor costs, direct sales, and operating a homogeneous fleet. However, the document advocates going "beyond the LCC model" to develop new approaches to the industry.