SlideShare a Scribd company logo
1 of 42
© Fred Aubin & SRTC
All Rights Reserved, 2014 1
© Fred Aubin & SRTC
All Rights Reserved, 2014
One of the best reasons to be in Dubai instead of Ottawa…
2
© Fred Aubin & SRTC
All Rights Reserved, 2014
Photo: Roger Nilsson
3
© Fred Aubin & SRTC
All Rights Reserved, 2014 4
© Fred Aubin & SRTC
All Rights Reserved, 2014 5
© Fred Aubin & SRTC
All Rights Reserved, 2014 6
© Fred Aubin & SRTC
All Rights Reserved, 2014 7
© Fred Aubin & SRTC
All Rights Reserved, 2014
Knowledge-based decision making
Relevant Knowledge
Weighing knowledge-based options
Knowledge-based risk reduction
Turning historic knowledge &
hindsight into knowledge based
foresight
Turning individual knowledge into
collective knowledge
GAMING
Gamification
Wargaming
Red Teaming
Game Theory
8
© Fred Aubin & SRTC
All Rights Reserved, 2014
Strategic
Competitive
Targeting?
Strategic Competitive Intelligence? Strategic
Mission
Analysis?
Strategic Plan Development &
Campaign Design?
Contingencies, Branch
Plans & Sequels?
Strategic
Centres of
Gravity?
9
© Fred Aubin & SRTC
All Rights Reserved, 2014 10
© Fred Aubin & SRTC
All Rights Reserved, 2014 11
© Fred Aubin & SRTC
All Rights Reserved, 2014 12
© Fred Aubin & SRTC
All Rights Reserved, 2014 13
© Fred Aubin & SRTC
All Rights Reserved, 2014 14
© Fred Aubin & SRTC
All Rights Reserved, 2014 15
© Fred Aubin & SRTC
All Rights Reserved, 2014 16
© Fred Aubin & SRTC
All Rights Reserved, 2014 17
© Fred Aubin & SRTC
All Rights Reserved, 2014 18
© Fred Aubin & SRTC
All Rights Reserved, 2014 19
© Fred Aubin & SRTC
All Rights Reserved, 2014 20
© Fred Aubin & SRTC
All Rights Reserved, 2014
So, what’s the
equivalent of blood,
sweat and tears on
your battlefield?
21
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargames are real-time, action-
reaction, role-playing workshops
that pit your key real-life
knowledge & decision makers
(Blue Team) …
….against the real-time knowledge
and actions of competitive
adversaries (Red Team)….
…and disciplined by an
executive level White team.
22
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargaming is a disciplined role
playing activity where key actors react
to critical events using an action /
reaction / counteraction method of
friendly and competitor interaction.
Each step in the execution of the
plan or strategy is examined in the
following detail:
• Action
• Reaction
• Counteraction
• Observations
• Record
• Review
• Learning
23
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargaming is a methodological discipline to test your knowledge and
plans that is also designed to promote:
• knowledge-based decision making
• risk mitigation,
• innovation,
• mechanisms of discovery for
leadership,
• mechanisms of voice for your teams
• real-time organizational learning for
all.
24
© Fred Aubin & SRTC
All Rights Reserved, 2014
Wargaming is a conscious attempt to
lever extant knowledge to visualize the
flow of business operations, given joint
strengths, weaknesses, dispositions,
capabilities and possible courses of
actions available to business actors in a
given business sector and environment.
……and it’s the best way of
getting into your competitor’s
head, their knowledge base, their
decision cycle, their OODA loop.
25
© Fred Aubin & SRTC
All Rights Reserved, 2014
Your corporate leadership, knowledge base, strategy, plan and business
environment are the foundations to preparing, designing and executing your
Wargame.
Vision
Mission
Analysis
Constraints
Restraints
Assumptions
If there’s a problem with any
of these, the wargame will
show it.
26
© Fred Aubin & SRTC
All Rights Reserved, 2014
Every event is tested against a knowledge-based competitive reality.
Action
Reaction
Counteraction
Observations
Record
Review
Learning
Action
Reaction
Counteraction
Observations
Record
Review
Learning
Action
Reaction
Counteraction
Observations
Record
Review
Learning
Action
Reaction
Counteraction
Observations
Record
Review
Learning
27
© Fred Aubin & SRTC
All Rights Reserved, 2014
After Action Reviews (AARs) are a LEADERSHIP responsibility and are
conducted by your corporate leadership, facilitated by the White Team
Lead and supported by the Blue and Red Leads.
28
© Fred Aubin & SRTC
All Rights Reserved, 2014
• Wargame Knowledge Base &
Preparations are a LEADERSHIP
responsibility!
• Wargaming of the knowledge base is
a LEADERSHIP responsibility!
• Learning from the wargame is a
LEADERSHIP responsibility!
29
© Fred Aubin & SRTC
All Rights Reserved, 2014
• Scale?
• Scope?
• Focus?
• Method?
Wargaming is a HUMAN activity – the SIMULATION must provide STIMULATION
30
© Fred Aubin & SRTC
All Rights Reserved, 2014 31
© Fred Aubin & SRTC
All Rights Reserved, 2014
• These are a series of two of more
sequential and comparable wargames
involving the same knowledge base,
conditions, actors and weighting criteria
to determine the most viable options
available in terms of risk, execution, pay
off, etc.
• This is a decision support tool for
senior executives to recommend a
distinct plan of action to corporate
leadership.
• Red & Blue players are normally drawn from the extant pool of
executives normally involved in your company’s strategic and
operational planning process.
32
© Fred Aubin & SRTC
All Rights Reserved, 2014
Photo: Roger Nilsson
33
© Fred Aubin & SRTC
All Rights Reserved, 2014
• A Rehearsal Wargame is a
comprehensive exercise to test the
requirements of knowledge-based
decision making of accepted plan
prior to its execution.
• The BLUE TEAM involves all
senior executives who must make
decisions and manage activities in
the execution of that plan and
confined to their accepted decision
support roles.
• Reducing risk by turning hindsight into foresight … turning
individual knowledge into collective knowledge.
34
© Fred Aubin & SRTC
All Rights Reserved, 2014 35
© Fred Aubin & SRTC
All Rights Reserved, 2014
• A Red Team Exercise is similar to a
rehearsal Wargame with the exception
that none of the Red Team players are
drawn from company’s decision support
stakeholders.
• Each RED TEAM player is an outside
subject matter expert that is not a
company stakeholder and is only given a
reasonable amount of information that a
normal competitor would have.
• The RED TEAM’s role is not merely to test the plan and knowledge
base as adversarial players but rather to put it under extreme
competitive stress.
36
© Fred Aubin & SRTC
All Rights Reserved, 2014 37
© Fred Aubin & SRTC
All Rights Reserved, 2014 38
Companies that wargame
experience 40% to 55%
increase in successful execution
© Fred Aubin & SRTC
All Rights Reserved, 2014 39
© Fred Aubin & SRTC
All Rights Reserved, 2014 40
© Fred Aubin & SRTC
All Rights Reserved, 2014 41
© Fred Aubin & SRTC
All Rights Reserved, 2014
Dancers rehearse
Actors rehearse
Militaries rehearse
Shouldn’t You?
42

More Related Content

What's hot

Competitive war games
Competitive war gamesCompetitive war games
Competitive war gamesTurgut Ziyal
 
Risk Informed Strategic Decision Making @ the WSIB
Risk Informed Strategic Decision Making @ the WSIBRisk Informed Strategic Decision Making @ the WSIB
Risk Informed Strategic Decision Making @ the WSIBJeanSergeJSBidal
 
Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...
Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...
Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...Catherine (Cass) Mercer Bing
 
"Benchmarking Genesis" by Basma A. Bargal
"Benchmarking Genesis" by Basma A. Bargal"Benchmarking Genesis" by Basma A. Bargal
"Benchmarking Genesis" by Basma A. BargalDubai Quality Group
 
Mercer Capital | Financial Sponsors Qualifications
Mercer Capital | Financial Sponsors QualificationsMercer Capital | Financial Sponsors Qualifications
Mercer Capital | Financial Sponsors QualificationsMercer Capital
 
Stress Testing: 8 Facts Every Banker Should Know
Stress Testing: 8 Facts Every Banker Should KnowStress Testing: 8 Facts Every Banker Should Know
Stress Testing: 8 Facts Every Banker Should KnowColleen Beck-Domanico
 

What's hot (9)

Competitive war games
Competitive war gamesCompetitive war games
Competitive war games
 
Risk Informed Strategic Decision Making @ the WSIB
Risk Informed Strategic Decision Making @ the WSIBRisk Informed Strategic Decision Making @ the WSIB
Risk Informed Strategic Decision Making @ the WSIB
 
Using Tools for Putting a Cost on Turnover
Using Tools for Putting a Cost on TurnoverUsing Tools for Putting a Cost on Turnover
Using Tools for Putting a Cost on Turnover
 
The Action Learning Team Process Questionnaire
The Action Learning Team Process QuestionnaireThe Action Learning Team Process Questionnaire
The Action Learning Team Process Questionnaire
 
The Organizational Team Process Questionnaire
The Organizational Team Process QuestionnaireThe Organizational Team Process Questionnaire
The Organizational Team Process Questionnaire
 
Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...
Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...
Help Your Team be a Source of Competitive Advantage with ITAP's Global Team P...
 
"Benchmarking Genesis" by Basma A. Bargal
"Benchmarking Genesis" by Basma A. Bargal"Benchmarking Genesis" by Basma A. Bargal
"Benchmarking Genesis" by Basma A. Bargal
 
Mercer Capital | Financial Sponsors Qualifications
Mercer Capital | Financial Sponsors QualificationsMercer Capital | Financial Sponsors Qualifications
Mercer Capital | Financial Sponsors Qualifications
 
Stress Testing: 8 Facts Every Banker Should Know
Stress Testing: 8 Facts Every Banker Should KnowStress Testing: 8 Facts Every Banker Should Know
Stress Testing: 8 Facts Every Banker Should Know
 

Viewers also liked

Goldsworthy stolk wargaming adsa12 v2
Goldsworthy stolk wargaming adsa12 v2Goldsworthy stolk wargaming adsa12 v2
Goldsworthy stolk wargaming adsa12 v2Diederik Stolk
 
3 Steps to Get Rid of Negative Energies
3 Steps to Get Rid of Negative Energies3 Steps to Get Rid of Negative Energies
3 Steps to Get Rid of Negative EnergiesMed Naciri
 
Copper Consulting: Innovatives Business Wargaming
Copper Consulting: Innovatives Business WargamingCopper Consulting: Innovatives Business Wargaming
Copper Consulting: Innovatives Business WargamingUlrich Cremer
 
Distributed Product Development In Wargaming
Distributed Product Development In WargamingDistributed Product Development In Wargaming
Distributed Product Development In WargamingAlexander Derkach
 
Wargaming - Strategic Overview
Wargaming - Strategic OverviewWargaming - Strategic Overview
Wargaming - Strategic Overviewwhitneyhbaldwin
 
Wargaming 101
Wargaming 101Wargaming 101
Wargaming 101Tom Mouat
 
UPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESS
UPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESSUPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESS
UPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESSRod King, Ph.D.
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 

Viewers also liked (11)

Goldsworthy stolk wargaming adsa12 v2
Goldsworthy stolk wargaming adsa12 v2Goldsworthy stolk wargaming adsa12 v2
Goldsworthy stolk wargaming adsa12 v2
 
Kirill Oreshkin, Wargaming
Kirill Oreshkin, WargamingKirill Oreshkin, Wargaming
Kirill Oreshkin, Wargaming
 
3 Steps to Get Rid of Negative Energies
3 Steps to Get Rid of Negative Energies3 Steps to Get Rid of Negative Energies
3 Steps to Get Rid of Negative Energies
 
active|edge - corporate wargaming
active|edge - corporate wargamingactive|edge - corporate wargaming
active|edge - corporate wargaming
 
Wargaming in Crisis Management and Counter Terrorism Planning
Wargaming in Crisis Management and Counter Terrorism PlanningWargaming in Crisis Management and Counter Terrorism Planning
Wargaming in Crisis Management and Counter Terrorism Planning
 
Copper Consulting: Innovatives Business Wargaming
Copper Consulting: Innovatives Business WargamingCopper Consulting: Innovatives Business Wargaming
Copper Consulting: Innovatives Business Wargaming
 
Distributed Product Development In Wargaming
Distributed Product Development In WargamingDistributed Product Development In Wargaming
Distributed Product Development In Wargaming
 
Wargaming - Strategic Overview
Wargaming - Strategic OverviewWargaming - Strategic Overview
Wargaming - Strategic Overview
 
Wargaming 101
Wargaming 101Wargaming 101
Wargaming 101
 
UPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESS
UPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESSUPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESS
UPSPM Menu for Answering THE TOUGHEST QUESTION IN BUSINESS
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 

Similar to KM Middle East 2014 - Presentation by LCol FM Aubin on Wargaming and Knowledge Management

KMME 2014 Fred Aubin
KMME 2014 Fred AubinKMME 2014 Fred Aubin
KMME 2014 Fred AubinKMMiddleEast
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskCynthia Clay
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskCynthia Clay
 
Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02
Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02
Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02abetter1
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskCynthia Clay
 
Five Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersFive Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersCynthia Clay
 
Leadership Skills for Frontline Leaders
Leadership Skills for Frontline LeadersLeadership Skills for Frontline Leaders
Leadership Skills for Frontline LeadersCynthia Clay
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskCynthia Clay
 
From Frustrated Foes to Staunch Advocates: How to Make Your Customers Love You
From Frustrated Foes to Staunch Advocates: How to Make Your Customers Love YouFrom Frustrated Foes to Staunch Advocates: How to Make Your Customers Love You
From Frustrated Foes to Staunch Advocates: How to Make Your Customers Love YouCynthia Clay
 
NextBankUSA - Nick Holland, Javelin Research, presentation
NextBankUSA - Nick Holland, Javelin Research, presentationNextBankUSA - Nick Holland, Javelin Research, presentation
NextBankUSA - Nick Holland, Javelin Research, presentationNext Bank USA
 
Why, how and what of Agile
Why, how and what of AgileWhy, how and what of Agile
Why, how and what of AgileBCS East Anglia
 
Five Deadly Mistakes of Remote Leaders
Five Deadly Mistakes of Remote LeadersFive Deadly Mistakes of Remote Leaders
Five Deadly Mistakes of Remote LeadersCynthia Clay
 
The Five Deadly Mistakes of Remote Leaders
The Five Deadly Mistakes of Remote LeadersThe Five Deadly Mistakes of Remote Leaders
The Five Deadly Mistakes of Remote LeadersCynthia Clay
 
Driving an Accountable, Collaborative Culture
Driving an Accountable, Collaborative CultureDriving an Accountable, Collaborative Culture
Driving an Accountable, Collaborative CultureCynthia Clay
 
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...Mintigo1
 
Driving and Accountable Collaborative Culture
Driving and Accountable Collaborative CultureDriving and Accountable Collaborative Culture
Driving and Accountable Collaborative CultureCynthia Clay
 

Similar to KM Middle East 2014 - Presentation by LCol FM Aubin on Wargaming and Knowledge Management (20)

KMME 2014 Fred Aubin
KMME 2014 Fred AubinKMME 2014 Fred Aubin
KMME 2014 Fred Aubin
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the Desk
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the Desk
 
Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02
Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02
Srtcmasterveryshort 13303482929323-phpapp02-120227071512-phpapp02
 
Howard Rohm Conor Crimmins Opening Remarks Presentation
Howard Rohm Conor Crimmins Opening Remarks PresentationHoward Rohm Conor Crimmins Opening Remarks Presentation
Howard Rohm Conor Crimmins Opening Remarks Presentation
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the Desk
 
Five Common Mistakes of Remote Leaders
Five Common Mistakes of Remote LeadersFive Common Mistakes of Remote Leaders
Five Common Mistakes of Remote Leaders
 
Leadership Skills for Frontline Leaders
Leadership Skills for Frontline LeadersLeadership Skills for Frontline Leaders
Leadership Skills for Frontline Leaders
 
Transition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the DeskTransition to Management: The Other Side of the Desk
Transition to Management: The Other Side of the Desk
 
Pres 131 carl spetzler july 27 2016
Pres 131 carl spetzler july 27 2016Pres 131 carl spetzler july 27 2016
Pres 131 carl spetzler july 27 2016
 
From Frustrated Foes to Staunch Advocates: How to Make Your Customers Love You
From Frustrated Foes to Staunch Advocates: How to Make Your Customers Love YouFrom Frustrated Foes to Staunch Advocates: How to Make Your Customers Love You
From Frustrated Foes to Staunch Advocates: How to Make Your Customers Love You
 
Agile Gambling: A Cautionary Tale!
Agile Gambling: A Cautionary Tale!Agile Gambling: A Cautionary Tale!
Agile Gambling: A Cautionary Tale!
 
NextBankUSA - Nick Holland, Javelin Research, presentation
NextBankUSA - Nick Holland, Javelin Research, presentationNextBankUSA - Nick Holland, Javelin Research, presentation
NextBankUSA - Nick Holland, Javelin Research, presentation
 
Strategy Execution
Strategy ExecutionStrategy Execution
Strategy Execution
 
Why, how and what of Agile
Why, how and what of AgileWhy, how and what of Agile
Why, how and what of Agile
 
Five Deadly Mistakes of Remote Leaders
Five Deadly Mistakes of Remote LeadersFive Deadly Mistakes of Remote Leaders
Five Deadly Mistakes of Remote Leaders
 
The Five Deadly Mistakes of Remote Leaders
The Five Deadly Mistakes of Remote LeadersThe Five Deadly Mistakes of Remote Leaders
The Five Deadly Mistakes of Remote Leaders
 
Driving an Accountable, Collaborative Culture
Driving an Accountable, Collaborative CultureDriving an Accountable, Collaborative Culture
Driving an Accountable, Collaborative Culture
 
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...
 
Driving and Accountable Collaborative Culture
Driving and Accountable Collaborative CultureDriving and Accountable Collaborative Culture
Driving and Accountable Collaborative Culture
 

Recently uploaded

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 

Recently uploaded (20)

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 

KM Middle East 2014 - Presentation by LCol FM Aubin on Wargaming and Knowledge Management

  • 1. © Fred Aubin & SRTC All Rights Reserved, 2014 1
  • 2. © Fred Aubin & SRTC All Rights Reserved, 2014 One of the best reasons to be in Dubai instead of Ottawa… 2
  • 3. © Fred Aubin & SRTC All Rights Reserved, 2014 Photo: Roger Nilsson 3
  • 4. © Fred Aubin & SRTC All Rights Reserved, 2014 4
  • 5. © Fred Aubin & SRTC All Rights Reserved, 2014 5
  • 6. © Fred Aubin & SRTC All Rights Reserved, 2014 6
  • 7. © Fred Aubin & SRTC All Rights Reserved, 2014 7
  • 8. © Fred Aubin & SRTC All Rights Reserved, 2014 Knowledge-based decision making Relevant Knowledge Weighing knowledge-based options Knowledge-based risk reduction Turning historic knowledge & hindsight into knowledge based foresight Turning individual knowledge into collective knowledge GAMING Gamification Wargaming Red Teaming Game Theory 8
  • 9. © Fred Aubin & SRTC All Rights Reserved, 2014 Strategic Competitive Targeting? Strategic Competitive Intelligence? Strategic Mission Analysis? Strategic Plan Development & Campaign Design? Contingencies, Branch Plans & Sequels? Strategic Centres of Gravity? 9
  • 10. © Fred Aubin & SRTC All Rights Reserved, 2014 10
  • 11. © Fred Aubin & SRTC All Rights Reserved, 2014 11
  • 12. © Fred Aubin & SRTC All Rights Reserved, 2014 12
  • 13. © Fred Aubin & SRTC All Rights Reserved, 2014 13
  • 14. © Fred Aubin & SRTC All Rights Reserved, 2014 14
  • 15. © Fred Aubin & SRTC All Rights Reserved, 2014 15
  • 16. © Fred Aubin & SRTC All Rights Reserved, 2014 16
  • 17. © Fred Aubin & SRTC All Rights Reserved, 2014 17
  • 18. © Fred Aubin & SRTC All Rights Reserved, 2014 18
  • 19. © Fred Aubin & SRTC All Rights Reserved, 2014 19
  • 20. © Fred Aubin & SRTC All Rights Reserved, 2014 20
  • 21. © Fred Aubin & SRTC All Rights Reserved, 2014 So, what’s the equivalent of blood, sweat and tears on your battlefield? 21
  • 22. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargames are real-time, action- reaction, role-playing workshops that pit your key real-life knowledge & decision makers (Blue Team) … ….against the real-time knowledge and actions of competitive adversaries (Red Team)…. …and disciplined by an executive level White team. 22
  • 23. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a disciplined role playing activity where key actors react to critical events using an action / reaction / counteraction method of friendly and competitor interaction. Each step in the execution of the plan or strategy is examined in the following detail: • Action • Reaction • Counteraction • Observations • Record • Review • Learning 23
  • 24. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a methodological discipline to test your knowledge and plans that is also designed to promote: • knowledge-based decision making • risk mitigation, • innovation, • mechanisms of discovery for leadership, • mechanisms of voice for your teams • real-time organizational learning for all. 24
  • 25. © Fred Aubin & SRTC All Rights Reserved, 2014 Wargaming is a conscious attempt to lever extant knowledge to visualize the flow of business operations, given joint strengths, weaknesses, dispositions, capabilities and possible courses of actions available to business actors in a given business sector and environment. ……and it’s the best way of getting into your competitor’s head, their knowledge base, their decision cycle, their OODA loop. 25
  • 26. © Fred Aubin & SRTC All Rights Reserved, 2014 Your corporate leadership, knowledge base, strategy, plan and business environment are the foundations to preparing, designing and executing your Wargame. Vision Mission Analysis Constraints Restraints Assumptions If there’s a problem with any of these, the wargame will show it. 26
  • 27. © Fred Aubin & SRTC All Rights Reserved, 2014 Every event is tested against a knowledge-based competitive reality. Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning Action Reaction Counteraction Observations Record Review Learning 27
  • 28. © Fred Aubin & SRTC All Rights Reserved, 2014 After Action Reviews (AARs) are a LEADERSHIP responsibility and are conducted by your corporate leadership, facilitated by the White Team Lead and supported by the Blue and Red Leads. 28
  • 29. © Fred Aubin & SRTC All Rights Reserved, 2014 • Wargame Knowledge Base & Preparations are a LEADERSHIP responsibility! • Wargaming of the knowledge base is a LEADERSHIP responsibility! • Learning from the wargame is a LEADERSHIP responsibility! 29
  • 30. © Fred Aubin & SRTC All Rights Reserved, 2014 • Scale? • Scope? • Focus? • Method? Wargaming is a HUMAN activity – the SIMULATION must provide STIMULATION 30
  • 31. © Fred Aubin & SRTC All Rights Reserved, 2014 31
  • 32. © Fred Aubin & SRTC All Rights Reserved, 2014 • These are a series of two of more sequential and comparable wargames involving the same knowledge base, conditions, actors and weighting criteria to determine the most viable options available in terms of risk, execution, pay off, etc. • This is a decision support tool for senior executives to recommend a distinct plan of action to corporate leadership. • Red & Blue players are normally drawn from the extant pool of executives normally involved in your company’s strategic and operational planning process. 32
  • 33. © Fred Aubin & SRTC All Rights Reserved, 2014 Photo: Roger Nilsson 33
  • 34. © Fred Aubin & SRTC All Rights Reserved, 2014 • A Rehearsal Wargame is a comprehensive exercise to test the requirements of knowledge-based decision making of accepted plan prior to its execution. • The BLUE TEAM involves all senior executives who must make decisions and manage activities in the execution of that plan and confined to their accepted decision support roles. • Reducing risk by turning hindsight into foresight … turning individual knowledge into collective knowledge. 34
  • 35. © Fred Aubin & SRTC All Rights Reserved, 2014 35
  • 36. © Fred Aubin & SRTC All Rights Reserved, 2014 • A Red Team Exercise is similar to a rehearsal Wargame with the exception that none of the Red Team players are drawn from company’s decision support stakeholders. • Each RED TEAM player is an outside subject matter expert that is not a company stakeholder and is only given a reasonable amount of information that a normal competitor would have. • The RED TEAM’s role is not merely to test the plan and knowledge base as adversarial players but rather to put it under extreme competitive stress. 36
  • 37. © Fred Aubin & SRTC All Rights Reserved, 2014 37
  • 38. © Fred Aubin & SRTC All Rights Reserved, 2014 38 Companies that wargame experience 40% to 55% increase in successful execution
  • 39. © Fred Aubin & SRTC All Rights Reserved, 2014 39
  • 40. © Fred Aubin & SRTC All Rights Reserved, 2014 40
  • 41. © Fred Aubin & SRTC All Rights Reserved, 2014 41
  • 42. © Fred Aubin & SRTC All Rights Reserved, 2014 Dancers rehearse Actors rehearse Militaries rehearse Shouldn’t You? 42

Editor's Notes

  1. Wargaming is a LEADERSHIP activity. Get direction from corporate leadership on: Defining the problem space. Establish CEO’s criteria for success. Discuss Wargaming methods and options. Agree on whether this is a test of the plan, a rehearsal for execution, or both. Agree on organizational learning requirements. Agree on business targets and objectives to be put at risk / tested.
  2. The wargaming process can be as simple as a detailed narrative or master events list (as dictated by your plan or course of action) that describes: actions, probable reactions, counteractions, assets, and resources to be utilized.
  3. Validation of corporate strategic assumptions Shared Situational Awareness amongst leadership Confirmation or refinement of strategic centres of gravity and factors Confirmation or refinement of your critical competitive, commercial, business or market intelligence requirements Improved synchronization and alignment of business objectives and activities Confirmation or refinement of the comparative pros / cons / strength / weaknesses of particular plans and courses of action (COAs) Confirmation or refinement of your mission analysis Confirmation or refinement of your corporate decision support requirements Determination and confirmation of your strategic high value targets…. and those of your competitors Confirmation or refinement of business targets and markets, clients, products and R&D Confirmation or refinement of your corporate structure and identification of organizational orphans and “enfants terribles” Identification of branch plans, sequels, new markets and focused opportunities Refined performance measures Improved corporate communication through disciplined and balanced feedback
  4. Validation of corporate strategic assumptions Shared Situational Awareness amongst leadership Confirmation or refinement of strategic centres of gravity and factors Confirmation or refinement of your critical competitive, commercial, business or market intelligence requirements Improved synchronization and alignment of business objectives and activities Confirmation or refinement of the comparative pros / cons / strength / weaknesses of particular plans and courses of action (COAs) Confirmation or refinement of your mission analysis Confirmation or refinement of your corporate decision support requirements Determination and confirmation of your strategic high value targets…. and those of your competitors Confirmation or refinement of business targets and markets, clients, products and R&D Confirmation or refinement of your corporate structure and identification of organizational orphans and “enfants terribles” Identification of branch plans, sequels, new markets and focused opportunities Refined performance measures Improved corporate communication through disciplined and balanced feedback
  5. Scalability: Wargames can be utilized at all levels from strategic to tactical level and can also be progressively nested as such. Focus: They can be used to comprehensively test a particular strategy or campaign options or they can be focused to test a singular discreet high risk business initiative or activity. Wargames can test the integration and alignment of an entire spectrum of business activities or discreet activities and initiatives such as: Change Management, Cultural Resistance to Change, Institutional Inertia, Corporate Unity, Commercial Intelligence, Information Security, Brand Protection, etc. The wargaming process can be as simple as a detailed narrative or master events list (as dictated by your plan or course of action) that describes: event, assets, and resources to be utilized. A more comprehensive version adds operational sketches, your business execution graphics and notes to the narrative process in order to gain a clearer picture of how the plan will be executed within a particular business environment. The most sophisticated and perhaps most complex form of Wargaming is modern, computer-aided modeling and simulation. There’s a dangerous seduction here though .....fancier may not always be better.
  6. Battlefield analogy – Marketshare. Fall 1995, Biogen an innovation R&D drug company after 20 years is ready to launch their own first product – Avonex. BioGen – Fall 1995. New Drug for MS US FDA approval was imminent and competition was fierce. Perceived competitive advantage was in delivery mechanism: a single injection once per week as opposed to multiple injections every week. Core strength had been R&D and now was entering directly into competition with many of their former clients who were bigger and far more experienced. Objective – Test pricing and market strategies in the US and Western Europe. Four competitor teams: Biogen, Schering/Berlex, Teva and Serono. – All public companies! Fewer than 20 Biogen executives were put on the competing teams to take on their own company. 3 moves projecting 4 years forward. Market team (representing customers) assessed the proposals of the competitor teams and adjusted market share accordingly. The white team converted these into representative financial statements and shareprice. Move 1 – Biogen’s product is priced well above the competition on the belief that their: “BioGen Outcome Guarantee” - if condition deteriorates there would be a full refund!