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Operational Excellence:  Indian vs. International Practices CONFIDENTIAL This report is solely for the use of client personnel.  No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. Western Region Annual Meeting April 11, 2002
KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object]
INTERNATIONAL RESEARCH SUGGESTS THAT COMPANIES WITH SUPERIOR OPERATIONS DELIVER SUPERIOR RETURNS… * Excellent" are US companies (from the Discovery screened target list) which increased their moving average ROIC every year during a 5-year period (1995-99), and had a ROIC greater than their industrial average  ** Companies from the S&P 500 industrials which passed the Excellence filter, full spread data available for only 320 companies *** Basis points reflects absolute change in spread  (i.e., a spread increase from 5.0% to 7.0% equals 200 basis points) Excellent – Superior operational performance (12 companies)* S&P 500 Industrials ROIC-WACC, basis points*** Excellent - Other** companies (32 companies) Approach ,[object Object],[object Object],[object Object],[object Object]
…WHICH TRANSLATE INTO SUPERIOR VALUATIONS Average Total returns to shareholders Wilshire Index (market) "Excellent" - Top 12* "Excellent“ – Next 32 S&P 500 Industrials * Operational excellent companies defined as 12 companies that passed operations excellence filter from the Industry Week Global 1000 Source: McKinsey Operations Discovery Project 3X TRS  performance  relative to  market
OPERATIONAL EXCELLENCE DRIVES THESE RETURNS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Operational Initiatives Overall financial impact
ALCOA CASE STUDY – CORPORATE-WIDE LEAN TRANSFORMATION Lean operating practices (APS) Transformation foundation Performance-based measurement system Facilities modernization Renegotiated labor contracts Variable compensation (salary and hourly) Quality assurance, SPC Reduced set-up times Flexible job design Pay for performance/skill Alcoa Business System
ALCOA CASE STUDY – THE RESULTS * Alcoa’s quarterly net income adjusted for special items Source: Platt’s Metal Week; Wall Street Journal; McKinsey Metals Practice Alcoa adjusted net income Aluminum spot price Adjusted  net income* $ Millions Spot price  of aluminum $/lb. Alcoa performance vs. price of aluminum -100 100 200 300 0.40 0.60 0.80 1.00 1.20 0 1982 83 84 85 86 87 88 89 90 91 92 93 0 Initiated Alcoa production system 94 95 96 97 98 99 Broke out of price cycle EVA- 1995-99 (ROIC-WACC) Growth- 2000-05  (5-year projected) Alcoa Competitor Industry Alcoa Competitor Industry
KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object]
INDIAN MANUFACTURING COMPANIES FACE A PROFITABILITY CRISIS 1997 20%  decrease Profit margins* 2000 PAT, percentage of sales Percentage of companies making losses Per cent 1997 50%  increase 2000 1997 7%  decrease EVA (ROIC minus cost of capital) 2000 Per cent * Based on a set of 132 companies in 10 sectors (Industrial Machinery, Ferrous, Non Ferrous, Consumer Durables, Chemicals, Petrochemicals, Pulp & Paper, Power, Tyres and Automotive) Source: Prowess; McKinsey team analysis
POOR FINANCIAL PERFORMANCE IS DRIVEN BY POOR LABOUR AND CAPITAL PRODUCTIVITY… Automotive Steel Power (generation) Labour Productivity Capital productivity Index, US = 100 Apparel Index, US = 100 Source: McKinsey Global Institute study of the Indian economy NA NA EXAMPLES
GAPS EXIST IN ALL AREAS OF OPERATIONAL PERFORMANCE * Automotive industry analysis Manufacturing Supply chain Channel management Key account management/ Sales force effectiveness Pricing Purchasing/ supply  management Too many suppliers (250* vs. 100 for best-practice) ,[object Object],80% time on non-value added activities Poor channel capability and returns No systematic tracking of top customers and their satisfaction  Too much inventory (140 days vs. 35 for best-practice*)
KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object]
NEW MINDSET REQUIRED TO DRIVE OPERATIONAL EXCELLENCE Typical mindset Required mindset Source: Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEVERAL SOURCES OF GAPS EXIST IN MANUFACTURING Source: Interviews; SIAM; Harbor Report Equivalent cars per equivalent employee; Index, US average in 1998 = 100 Pre-libera-szation plants Excess workers, OFT*, DFM**, techno-logy, scale Post-libera-lisation plants Supplier relations Scale/ Utili-sation Organisation of functions and tasks  and training India  Potential Non-viable  Auto- mation  US average 6 32 38 17 7 5 84 16 100 16 Design for manufacturing India average = 24 1 Viable  Auto- mation 1. Manufacturing AUTOMOTIVE EXAMPLE
DESIGN FOR MANUFACTURE OF SELECT INDIAN SEGMENT A CARS* * According to DRI-segmentation Source: Interviews; McKinsey Automotive Practice Productivity penalty Global best- practice Car 1 Car 2 Car 3 Global best- practice Car 1 Car 2 Car 3 Number of body panels Number of spot welds ,[object Object],[object Object],India India
BOTTOM UP IMPROVEMENT PROGRAMS  EVALUATE NUMEROUS IDEAS AND CAN YIELD LARGE BENEFITS ,[object Object],[object Object],[object Object],[object Object],Rigorous evaluation of simple ideas… … could yield impressive results ,[object Object],[object Object],[object Object],[object Object]
SUPPLY CHAIN – SIGNIFICANT GAPS EXIST From… To… 2. Supply chain “ Single solution for entire company” – one size fit all approach  ,[object Object],[object Object],[object Object],[object Object],“ Redesign to meet competitive benchmarks” ,[object Object],“ Push-system is the only way Indian supply chains work”  ,[object Object],“ IT system will solve all supply-chain issues”  ,[object Object],[object Object],[object Object]
CROSS-FUNCTIONAL COMMODITY SOURCING TEAMS HELP REDUCE PURCHASING COSTS 3. Purchase cost reduction ,[object Object],[object Object],[object Object],[object Object],Context Some elements of strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Composition of sourcing teams ,[object Object]
THE TOTAL COST OWNERSHIP (TCO) FRAMEWORK HELPS IDENTIFY COST LEVERS BEYOND PURCHASE PRICE Production  capacity  Transportation  Inventory carrying costs  Warehousing  Purchasing administration  Factory yield  R&D  Damaged product Specifications  Warranty  expediting Internal and joint levers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Purchase price Traditional Purchasing Levers ,[object Object],[object Object],Illustrative action areas
KEY MESSAGES ,[object Object],[object Object],[object Object],[object Object]
EACH AREA CAN HAVE SIGNIFICANT IMPACT ON PROFITS  AND VALUE CREATION Revenues Per tax ROIC EBIT Costs Invested capital Working capital Fixed assets : Levers Range of impact possible based on McKinsey experience Pricing management ,[object Object],Key account management/sales force effectiveness  ,[object Object],Channel management ,[object Object],1 2 3 Purchasing cost reduction ,[object Object],Manufacturing effectiveness and overheads cost reduction  ,[object Object],[object Object],[object Object],[object Object],4 5 Supply chain management ,[object Object],[object Object],6
SET AGGRESSIVE ASPIRATIONS FOR OPERATIONAL EXCELLENCE Source: McKinsey Performance comparison/gaps Com pany Process effective- ness Process  efficiency Factor cost Best com- petitor  bench- mark Other Material Capital Personnel 100 15 – 25% Best of best  bench- mark 35 – 40% Theore- tical limits 60 – 75%
EVOLUTION OF THE OPERATIONAL EXCELLENCE JOURNEY Lean value chain ,[object Object],Lean corporation ,[object Object],Lean “functions” ,[object Object]
APPROACH TO IDENTIFY AND CAPTURE THE OPPORTUNITY What’s the opportunity? ? ,[object Object],[object Object],[object Object],How to capture it? Rs ? ,[object Object],[object Object],Sustaining Momentum 2000 2001 2002 2003 ,[object Object],[object Object],[object Object]

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Operational Excellence Indian Vs. International Practices

  • 1. Operational Excellence: Indian vs. International Practices CONFIDENTIAL This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. Western Region Annual Meeting April 11, 2002
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  • 4. …WHICH TRANSLATE INTO SUPERIOR VALUATIONS Average Total returns to shareholders Wilshire Index (market) "Excellent" - Top 12* "Excellent“ – Next 32 S&P 500 Industrials * Operational excellent companies defined as 12 companies that passed operations excellence filter from the Industry Week Global 1000 Source: McKinsey Operations Discovery Project 3X TRS performance relative to market
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  • 6. ALCOA CASE STUDY – CORPORATE-WIDE LEAN TRANSFORMATION Lean operating practices (APS) Transformation foundation Performance-based measurement system Facilities modernization Renegotiated labor contracts Variable compensation (salary and hourly) Quality assurance, SPC Reduced set-up times Flexible job design Pay for performance/skill Alcoa Business System
  • 7. ALCOA CASE STUDY – THE RESULTS * Alcoa’s quarterly net income adjusted for special items Source: Platt’s Metal Week; Wall Street Journal; McKinsey Metals Practice Alcoa adjusted net income Aluminum spot price Adjusted net income* $ Millions Spot price of aluminum $/lb. Alcoa performance vs. price of aluminum -100 100 200 300 0.40 0.60 0.80 1.00 1.20 0 1982 83 84 85 86 87 88 89 90 91 92 93 0 Initiated Alcoa production system 94 95 96 97 98 99 Broke out of price cycle EVA- 1995-99 (ROIC-WACC) Growth- 2000-05 (5-year projected) Alcoa Competitor Industry Alcoa Competitor Industry
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  • 9. INDIAN MANUFACTURING COMPANIES FACE A PROFITABILITY CRISIS 1997 20% decrease Profit margins* 2000 PAT, percentage of sales Percentage of companies making losses Per cent 1997 50% increase 2000 1997 7% decrease EVA (ROIC minus cost of capital) 2000 Per cent * Based on a set of 132 companies in 10 sectors (Industrial Machinery, Ferrous, Non Ferrous, Consumer Durables, Chemicals, Petrochemicals, Pulp & Paper, Power, Tyres and Automotive) Source: Prowess; McKinsey team analysis
  • 10. POOR FINANCIAL PERFORMANCE IS DRIVEN BY POOR LABOUR AND CAPITAL PRODUCTIVITY… Automotive Steel Power (generation) Labour Productivity Capital productivity Index, US = 100 Apparel Index, US = 100 Source: McKinsey Global Institute study of the Indian economy NA NA EXAMPLES
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  • 14. SEVERAL SOURCES OF GAPS EXIST IN MANUFACTURING Source: Interviews; SIAM; Harbor Report Equivalent cars per equivalent employee; Index, US average in 1998 = 100 Pre-libera-szation plants Excess workers, OFT*, DFM**, techno-logy, scale Post-libera-lisation plants Supplier relations Scale/ Utili-sation Organisation of functions and tasks and training India Potential Non-viable Auto- mation US average 6 32 38 17 7 5 84 16 100 16 Design for manufacturing India average = 24 1 Viable Auto- mation 1. Manufacturing AUTOMOTIVE EXAMPLE
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  • 22. SET AGGRESSIVE ASPIRATIONS FOR OPERATIONAL EXCELLENCE Source: McKinsey Performance comparison/gaps Com pany Process effective- ness Process efficiency Factor cost Best com- petitor bench- mark Other Material Capital Personnel 100 15 – 25% Best of best bench- mark 35 – 40% Theore- tical limits 60 – 75%
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