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Certificat en marketing digital - introduction

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Cours d'introduction au certificat en marketing digital d'ichec formation continue

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Certificat en marketing digital - introduction

  1. 1. We are in an Age of Disruption
  2. 2. Certificat en marketing digital DUE TO THE FAST EVOLUTION OF OUR DISRUPTIVE WORLD MANY PRESENTATION AND CONCEPTS DISCUSSED MAY BECOME OBSOLETE VERY SOON Jacques Folon CEO GDPRfolder GDPR Director Edge Consulting Data Privacy Officer Professeur ICHEC Maître de conférences Université de Liège Visiting professor Université Saint-Louis ESC Rennes School of Business
  3. 3. jacques.folon@ichec.belinkedin.com/in/folon … CEO PROFESSEUR DATA PRIV. OFFICER GDPR DIRECTOR KEYNOTE SPEAKER ESSAYIST Jacques Folon, Ph. D., DPO
  4. 4. Business evolution is accelerating too… 80% of CEOs expect their business to be “significantly disrupted”… but when? More than 50% of Fortune 500 companies have disappeared since 2000.
  5. 5. COMPANIES ARE BIG BOATS…
  6. 6. 7 Business Agility is now essential… Rapid introduction of New products… New experiences… Rapid response to threats…
  7. 7. THIS IS THE WORLD IN 2020
  8. 8. THE WORLD IS CHANGING FAST, VERY FAST !
  9. 9. The world changed in 50 years IBM 360 model 75 total memory 6 MEGA 2% of an IPHONE X
  10. 10. The world changed in 30 years !
  11. 11. The world changed since 2007
  12. 12. 2007
  13. 13. 2007
  14. 14. 2007
  15. 15. 2007
  16. 16. 2007
  17. 17. 2007
  18. 18. 19 NOTHING IN THIS VIDEO EXISTED IN 2007 !
  19. 19. Marketing management, P. Kotler & al., Pearson, 2019 Le marketing en 2020… tout a changé !
  20. 20. Consumers change the world
  21. 21. 27 BEHAVIORS CHANGE DISRUPTION !
  22. 22. 29 SOME EXAMPLES OF DISRUPTION
  23. 23. 30
  24. 24. *HCL Confidential
  25. 25. 34 BUT
  26. 26. 47 CONTRAST
  27. 27. Source: http://school.stagnesofbohemia.org/OldClass5.jpg 1918
  28. 28. Crédit: http://www.gutenberg.org/files/15595/15595-h/images/imagep158.jpg 1918
  29. 29. 2018
  30. 30. Crédit: http://www.faw.com/Events/images/044-2.jpg 2018
  31. 31. But this exists…
  32. 32. Learning or dying…
  33. 33. 54 RESISTANCE TO CHANGE
  34. 34. NOTHING CHANGED !
  35. 35. 57 knowledge is power
  36. 36. 63
  37. 37. 64
  38. 38. 65
  39. 39. 67 SOME JOBS ARE GONE
  40. 40. 70
  41. 41. *HCL Confidential
  42. 42. *HCL Confidential
  43. 43. 75 COMPANIES DISAPPEAR
  44. 44. Source: http://fr.slideshare.net/briansolis/official-slideshare-for-whats-the-future-of-business
  45. 45. THE DOMINO EFFECT
  46. 46. 80 ORGANISATIONS CHANGE
  47. 47. CREATED IN 2009
  48. 48. 2016 : CAR WITHOUT DRIVER
  49. 49. 84 ORGANISATIONS CHANGE INTERNALLY !
  50. 50. INTERNAL SOCIAL NETWORKS
  51. 51. http://fr.slideshare.net/BusinessGoesSocial/why-enterprise-social-networks-fail-part-one?qid=916adb6a-2ddf-4771-87f1-11582e9cc43a&v=&b=&from_search=1
  52. 52. INFORMATION SECURITY
  53. 53. : https://www.britestream.com/difference.html.
  54. 54. SOURCE : UWE | 5 juin 2013| @awtbe | André Blavier & Pascal Poty
  55. 55. 2018 GDPR
  56. 56. 96
  57. 57. 97 CORPORATE STRUCTURE
  58. 58. 99
  59. 59. 101 organizations Formal organization/ Hierarchy Social organization / Heterarchy SOURCE: http://fr.slideshare.net/eteigland/building-the-networked-innovative-organization?from_search=14
  60. 60. 102 ERGONOMY
  61. 61. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012
  62. 62. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012
  63. 63. 105 COMMAND & CONTROL
  64. 64. SOURCE: www.entrepriseglobale.biz Jean-Yves Huwart
  65. 65. 108 SILO IS DEAD
  66. 66. BYOD
  67. 67. ACATAWAD!
  68. 68. KNOWLEDGE MANAGEMENT
  69. 69. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  70. 70. http://fr.slideshare.net/brainopera/seduction-of-the-swarm
  71. 71. Collective Intelligence
  72. 72. 119 The 21st Century Enterprise has distinct characteristics Ecosystem–driven Outcome-based Experience-centric Service-oriented Agile & Lean Enterprise Digitalization Business Model innovation, User Experience e.g. Blockchain, AI, Robotics, Mobile Internet of Things “The IOTWorks” Smart Machines Solutions to embed intelligence in asset value chains Next Generation IT To create a multi-modal lean and agile IT Landscape Autonomics & Orchestration Platforms for Services & Systems DryICE powered outcomes across Business, Consumer, Employees and Smart Machines Key Technology behind a 21CEKey characteristics 21CE #21CE think like a Agile Startup & Deliver like a Lean Enterprise with experience driven service oriented outcome based ecosystem @hcltech
  73. 73. 120 How are traditional enterprises responding? Experience InnovationAgility & Flexibility Digital Transformation Ecosystem of partners, alliances to Accelerate: Innovation New business models New customer experiences Digital Transformation with a focus on: User Experience Business Agility Technology-enabled Business Innovation Ecosystem
  74. 74. AS STEVE SAID…
  75. 75. SO WHAT SHOULD WE DO?
  76. 76. Good luck 127

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