2. Current State of Social in Australia
48% have no presence in the space
Only 42% Only 16%
of Australian of respondents feel it is
organisations are important to have a
embracing clearly defining a social
social media media strategy
Only 14% Only 2%
consider allocating dedicated find dedicating funding a
staff and measuring social media priority
engagement as important Source KMPG 2011
Source: KPMG report in B&T article: http://www.bandt.com.au/news/australian-businesses-lag-in-social-media-game
8. Social Business is no longer optional
In the last few months, have you:
1. Opened and answered a direct mail letter? 8%
2. Followed up on an ad on mainstream mediums such as
TV, radio or magazines? 22%
3. Did you go to the yellow pages to research a company or
product? 3%
4. Used Facebook, Twitter, LinkedIn or other social media
for a product that you were looking to buy? 80%
http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-
his-company/
9. Most brands are socially inept.
Share, talk, answer, engage, give something
for free, have a personality, be different…
13. Inevitable Shift
CLOSED COLLABORATIVE OPEN CULTURE
Silos, separate and Freely sharing Connecting internal and
information hoarding information and external communities for
knowledge internally mutual gain
16. The Benefits of Getting it Right
Companies view social media as offering the most benefit in
the upper stages of the purchase funnel.
http://www.booz.com/media/file/BoozCo-Campaigns-to-Capabilities-Social-Media-and-Marketing-2011.pdf
17. Social ROI: You get out what you put in
2011 study shows that
95% of Facebook posts on
brand pages are ignored
www.allfacebook.com/facebook-wall-posts-brands-2011-10
18. Top 7 Take-outs
Social is no longer optional – integration is key
Social Media has a knock-on effect beyond marketing
Social Media requires a Social Business
It is not about the tools, but how you use them
Content & context is the new marketing
You only get out what you put in
First mover advantage is there to be seized
19. At what stage is your business?
“We are nowhere” “We’ve made a start” “We get it!”
We have Facebook and We have a community
We’re not sure where
Twitter but no one manager who regularly
to start or whether
wants to be our friend engages with our
we need to?
or talk to us. growing community.
90% + of brands
Notes de l'éditeur
Source: KMPG report in B&T article: http://www.bandt.com.au/news/australian-businesses-lag-in-social-media-game
Most companies are stuck in silos. However, social business is a dynamic eco- system of solutions and ideas that thrives on collaboration.
You must be able to deliver the right message, at the right time, through the right channel. Therefore, if your organization resolves to become a social enterprise, you must also make some strategic organizational and structural changes that will allow you to integrate disparate data sources across every channel, departments and country. You need to established ways to communicate across departments, monitor social conversations efficiently, and quickly distribute insight to the right parts of the company.
Social media isn’t a box to be ticked or a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service, the entire company. It’s about realizing that consumers are running the biggest recommendation service in the world and that, as has been tiresomely often repeated, they define the brand (no, this is not new; yes, this is becoming more obvious and important by the day). All thinking about product, customers and communications, needs to take this into account — it cannot sit in a silo.