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1  sur  59
Consumers of Software
for Program Management & Family 
Communication
Fran S. Simon, M.Ed.  |  11.16.18
Directors as
My assumptions about why you are
here…
You are 
considering 
purchasing 
software to make 
your work more 
efficient, effective, 
and professional,
01
You want to know 
how to select 
software products 
that will work for 
your program,
02
Andor you want 
to learn a little 
about the 
products that are 
currently 
available,
03
Or you work for 
a company that 
sells child data 
management or 
family 
engagement 
software.
04
A little about me…
Early Care and Education | Technophile
B.A. & M.Ed
Early Education
Child Care 
Administrator 
15 years
Marketing & Tech 
Executive
ECE Curriculum 
Publishing
Engagement 
Executive
National ECE 
Association
Biz Consultant to 
NPOs & 
Companies in 
ECE, Author
My personal mission is to 
connect Early Education
Our path today
How I prepared for our 
session today
My Articles | Survey | Analysis | Handouts 
bit.ly/FearlessHandouts
Handouts
Slides
Individual Product
Profiles
Password Protected
Product Comparison
Matrices
Password Protected
Types of
products
reviewed
*Customer Relationship Management
We will cover products self-identified as:
About the
products
In this survey
Free Family
Communication
products
Facebook | Pinterest
1 class or program at a time
Not designed for ECE
Remind
1 Class at a time for free 
Not Designed for ECE
Bloomz (Freemium)
Limited functionality
IS designed for child care
Free Child Data
Management Systems
Cake
Limited functionality unless 
you upgrade 
Designed for child care
You get what you pay
for!
How I defined
Child Data
Management
Systems
• Attendance
• Authorized adults
• Enrollment
• Food records
• Head Start reports
• Health records
• Immunizations Records
• Nutrition records
• Online registration
Help with compliance and program 
management
Child data
management
systems
surveyed
• Brightwheel
• Child Care Sage
• ChildPlus (Head Start)
• COPA (Head Start)
• Kangarootime
• Procare
• Sandbox Software
• SmartCare
Product identified as
Family
communication
systems
How I defined
• Calendar 
• Daily reports
• Email newsletters
• Family directory
• Menus
• Online registration
• Family messages 
(email, photos, video)
• Parent portal
• Photo gallery
• Program texting to 
families
• Teacher to family 
texting
Products that automate two‐way 
Family/School communication
Family
Communication
Systems
• Bloomz
• Child Care Sage
• Educa
• EzSmiles
• HiMama
• LifeCubby
• Sandbox Software
• SmartCare
Product identified as
How I defined
Payment
Processing &
Financial
• Check in, check out
• Invoicing and financial 
management
• Online registration
• Real time staffing management
• Subsidy payment management
• Time tracking for children
• Time tracking for staff
• Tuition payment
Payment
Processing
and
Financial
Product identified as
No product 
identified as 
primarily for this 
purpose
How I definedHow I defined
Customer
Relationship
Management
CRM
Tracking technology for managing interactions 
with customers (families) and potential 
customers from the time they inquire to the 
time they leave your program.
• Inquires: phone, email, contact 
form on website, social media
• Email
• Marketing tools
• Online registration
• Waiting lists
Customer 
Relationship 
Management
•!
Product identified as
How I definedHow I defined
Backoffice
A combination of financial and 
child and child data management 
Software only administrators use
Backoffice
• EzCare 2
• EzCare Online
Product identified as
How I definedHow I defined
Assessment,
Screening or
Monitoring
Systems used to capture information, monitor, 
and report about children’s abilities and 
development.
• Assessment/Screening items uploaded
• Assessment /Screening developer added
• Progress monitoring checklists
• Pedagogical observations  or Learning 
Stories
• Work samples‐ videos, photos
• Child portfolios
• Alignments to State Preschool/HS 
Standards
Child or
Program
Assessment
& Screening
• ASQ
• CLASS
• GOLD
• COR Advantage
• Others Not reviewed todayNot reviewed today
• COR Advantage
• Kaymbu
How I defined
Other
Several companies selected “other” as 
their products’ primary purpose. These 
companies indicated that the products 
have many purposes, the definitions I 
provided did not capture its primary 
purpose.
Other
•COPA (Head Start)
•ChildCareCRM
Product identified as
Family ENGAGEMENT
(vs. Communication)
Not reviewed today
Activities delivered directly to families via app or text 
using video to encourage interaction at home
Sold to larger ECE organizations or agencies
Examples include:
Vroom
Ready Rosie
How I defined
Family
communication
systems
Child & Family
Data
Management
Systems
• Payment Processing & 
Financial
• Family engagement
• Customer Relationship 
Management
• Assessment and screening 
Overlap
Often connect with each 
other in “real‐time” 
through APIs or data 
imports.
Key
Purchasing
Considerations
What program management problems
do you want to solve with software?
Communication 
challenges
Administration 
processes
Programmatic or 
pedagogical 
Main Office
Regional 
Admins
Site 1
Teachers
Classes
Children….
Parents
Child(ren)
Site 2
Teachers
Classes
Children
Parents
Child(ren)
For what size/structure program are you purchasing
software?
Superuser Access
Site AccessSite access
Authorized Access
Tried and true                                                                                                              Innovative
Perhaps more stable on computers                                         Perhaps better on mobile
Better understanding of customers                                  Still learning and responding
When was the product launched?
With which devices does the product work?
2001 1998 199520171985
What is SaaS and what is the
cloud?
Software and services 
that run on the 
Internet, instead of 
locally on your 
computer.
How does the company provide technical support?
Technical Support
• Onboarding training included
• Phone or chat support 24/7 
• Phone or chat support 9‐5
• Onsite support INCLUDED
• Onsite support for Fee $$
• Online knowledge base
• Webinars, videos
• User's Manual
Passive,
but immediate
Interactive,
but NOT immediate
Implementation
• In‐app prompts & help
• Online coaching
• User groups (live/online)
• Monitored online forum
• Assigned account manager
How does the company provide technical support?
Interactive and 
personal
Immediate
What is the company’s reputation?
• Responsiveness to customers
• Understands ECE programs’ 
needs
• Product reliability
• Ease of use
• Product delivers what is 
promised
• Customers find it sustainable
• Parents and children benefit
How are the ratings? Does it matter?
• Where is the data hosted? Is it 
on a dedicated server? 
• How is it monitored?
• How is the system encrypted? 
• What are the sign‐on, access 
and authentication policies?
• What is the backup and recovery 
plan?
Is the system secure?
Is the product HIPAA and/or FERPA compliant?
(And, are your processes compliant?)
Health Insurance Portability 
and Accountability Act includes:
National standards for the protection 
and confidential handling of 
protected health information.
The Family Educational Rights 
and Privacy Act includes:
Federal privacy laws that gives parents 
certain protections regarding their 
children's education records.
How does the
product connect to
others?
Option 1: API: 
Application Programming Interface
Allows separate software systems to 
interact with one another, this case, to 
share data you enter so you only must 
enter it once, and it continually stays up 
to date.
Option 2: 
Manual Export/Import
Manually export data from one system 
and import it into the other. Depending on 
the functions of both products, this 
process may have to be repeated 
routinely.
Consumer
Tips
Sorting
out
the
hype
# 1!
Best selling!
The only
The first
Top 
Rated!
Save 
Time!
Paperless
Intentional ECE leaders must be
“educated consumers”
1. Assess needs
2. Research products
3. Analyze
4. Compare
5. Select
6. Plan for implementation
7. Assess use
8. Improve
Ready, set,
go…
Maybe not.
Make sure it’s the 
right time for your 
organization and that 
the project leader 
has time set aside.
Pathway to
selecting
systems for
your program
Intentional, 
systemized, 
and 
collaborative
• Assign a project leader
• Gather a team & identify needs
• Identify functions & prioritize
• Gather a list of products 
• Google! 
• Go to software review sites
• Ask for recommendations
• Select 2‐4 products to review
• Demo
• Participate in a trial or pilot
• Use real data in  real scenarios
• Score with rubrics & select
PLAN FOR IMPLEMENTATION
Tips for Product Demos
• Private vs. group demos
• Make sure you see the functionality for all types of 
users
• Show the mobile device as well as the desktop 
version
• Have all user types participate in demos: 
Admins |Teachers |Parents
• 360 degree look at the functionality
• Tune out the hype / Tune in on tech
• Ask “what if” questions 
Desktop & mobile interfaces should…
REQUIRE 3 CLICKS 
OR FEWER GET TO 
ANY FUNCTION
INTUITIVE TO 
NAVIGATE
PROVIDES 
ACCESSIBLE HELP
HAS ON‐SCREEN 
PROMPTS AND 
HELP
OFFERS CLEAN 
DESIGN
LOADS QUICKLY OFFERS CLEAR ERROR 
MESSAGES
BROWSER /OPERATING 
SYSTEM CONSISTENCY
• When used poorly = Product misevaluation
• Free = No investment= No use, no value
On the other hand…
Free trials are controversial for software
providers (and they should be for consumers, too.)
Trials and pilots are GREAT 
for INTENTIONAL consumers.
Valueless if you just play around
Create a plan for trials!
•Include multiple testers with 
different roles
•Use real data 
•Use the product every day
•If the company provides 
support for trials, use it
•Evaluate using a scoring rubric
If done well, trials and pilots can be a 
valuable tool for decision‐making.
Work together to plan a 
product evaluation 
matrix to score systems 
for your program. 
Activity
Ensuring
implementation
sustainability
Getting the most from 
your investment
• Get buy‐in before the purchase
• Develop a rollout plan
• Ensure staff have basic skills needed
• Get onboarding support 
• Plan for coaching and mentoring
• Monitor use
Is purchasing, launching, 
implementing, and 
ensuring compliance with 
new software really easy?
It is worth the challenge.
Directors as Fearless Software Consumers of Early Childhood Family Engagement and Child Data Management Software, Fran Simon, M.Ed,
Directors as Fearless Software Consumers of Early Childhood Family Engagement and Child Data Management Software, Fran Simon, M.Ed,

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Directors as Fearless Software Consumers of Early Childhood Family Engagement and Child Data Management Software, Fran Simon, M.Ed,