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Fran SimonChief Engagement Officer Engagement Strategies <br />A Webinar About Webinars<br />The Secret Ingredients of powerful Online Presentations<br />1<br />

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1. Viewer Window<br />2. Control Panel<br />2<br />

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This session will be recorded. <br />3<br />

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A little bit about me and why I want to tell you about webinars!<br />4<br />

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Today’s Menu (1.5 Hours)<br /> Basic Recipe: What<br /> goes into Webinars<br /> Shopping List: software features<br /> The Secret Ingredients: Presentation Tips<br /> Questions<br />5<br />

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Polls<br />Who are you?<br />What do you know about webinars?<br />Your priorities for today’s session<br />6<br />

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Prep Work: Definitions<br />7<br />

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Prep Work: 3 Elements of Webinars<br />Interactivity <br />Visuals <br />Sound <br />8<br />

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Prep Work: Roles in Webinars<br />9<br />Lessons learned<br />

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Prep Work: Roles in Webinars<br />10<br />Organizer<br />Panelist(s)<br />Attendee<br /><ul><li> Schedules and starts the session

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Manages controls in session

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Joins via a special invitation from the organizer

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Can speak and to the audience and privately to the Organizer

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Can use chat

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Invited to register to participate

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Can use the “questions” panel and hand-raising tool</li></li></ul><li>Prep Work: Roles in Webinars<br />11<br />Presenter<br />Panelist(s)<br />Attendee<br /><ul><li>FLEXIBLE: Can be the organizer (or not) and can be passed around to panelists and attendees

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Schedules and starts the session

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Manages controls in session

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Invited to register to participate

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Can use the “questions” panel and hand-raising tool</li></li></ul><li>Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />12<br />

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Prep Work: Why Webinars?<br />Demonstrations<br />Training<br />Research, policy, advocacy, fundraising, membership presentations<br />Information sharing & thought leadership<br />Product promotions<br />Leads<br />13<br />

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Prep Work: Caution- LeadsIt’s not just about you!<br />Deliver great content and value<br />Ensure the content will attract the right leads<br />14<br />

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Prep Work: Webinars For Revenue<br />Interest?<br />Price point?<br />Competitive landscape?<br />Value?<br />Model? Subscription vs. single purchase<br />15<br />

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Prep Work: Expectations<br />Inverse registration vs. attendance<br />16<br />High<br /><ul><li>Only 30% of registrants will attend a free webinar

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Fewer people will register for webinars that require a fee, but attendance will be 75%-98%</li></ul>Attendance<br />Registration<br />Registration<br />Attendance<br />Low<br />$$$$<br />Free<br />

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Poll<br />Your Objectives<br />17<br />

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Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />18<br />

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Basic Ingredients of Powerful Webinars<br />Content<br />A computer & connectivity<br />Webinar software<br />Time to prepare<br />Access to audio <br />Recipe Variations: (Nice to have)<br />19<br />

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Basic Ingredients of Powerful Webinars: Content<br />An engaging presentation or demonstration that people want to hear!<br />20<br />

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Basic Ingredients of Powerful Webinars: <br />A Computer*& Connectivity**<br />** broadband Internet access<br />*<br />* Check with vendors about Mac compatibility<br />21<br />

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Basic Ingredients of Powerful Webinars:Software<br />Webinar Software + Audio Service<br />22<br />

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Basic Ingredients of Powerful Webinars: Audio Equipment<br />-OR-<br />-OR-<br />*And, maybe a duplexing device for recording <br />23<br />

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Basic Ingredients of Powerful Webinars: Time to prepare and practice<br />by AndreannaMoya Photography<br />24<br />

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Special ingredients: 2 computers<br />Presentation <br />computer<br />Attendee view<br />computer<br />25<br />

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Special ingredients: A helping hand <br />A “producer”<br />to answer questions & troubleshoot<br />26<br />

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Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />27<br />

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Comparing Webinar Software <br />28<br />

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Comparing Webinar Software <br />BEWARE THE TELECONFERENCING DETAILS!<br /><ul><li>VOIP</li></ul>Free, but can be complex<br /><ul><li> Integrated Toll Callteleconferencing $$?

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Integrated Toll-free calling $$$ !!!

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Audio options may impact recording equipment</li></ul>29<br />May impact<br />attendance<br />

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Webinar Software Features <br />Common Features<br />30<br />

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Webinar Software Features <br />Less Commonly<br />Considered Features<br />Exotic Ingredients:<br /><ul><li> Fee processing

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Registration Widgets</li></ul>31<br />

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Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />32<br />

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The Secrets of the Pros: Presentation Preparation<br /><ul><li> Select a hot topic and set objectives

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Craft a great title

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Invite other presenters

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Develop a clear presentation

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Prepare supporting materials </li></ul>33<br />

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The Secrets of the Pros:Technology Preparation<br /><ul><li> Recruit a “producer”

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Practice and test the software

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Prepare a tech back-up plan

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Review the registration data

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Schedule in your software</li></ul>34<br />

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The Secrets of the Pros: Promoting Your Webinar<br /><ul><li> Link from Website or Blog

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Promote through:

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email lists

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social networks

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bloggers

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online ads

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industry-specific organizations

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Your ideas for marketing?</li></ul>35<br />

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The Secrets of the Pros: Engaging Attendees<br /><ul><li> Orient the attendees

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Conduct polls

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Use dynamic graphics

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Limit text

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Invite communication

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Switch it up

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Use exciting words!</li></ul>36<br />

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The Secrets of the Pros: Engaging Attendees* (The Steve Jobs Way!) Click to play <br />Your observations? What did you notice?<br />37<br />

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The Secrets of the Pros: Following Up<br />The most important thing you can do is nurture the new relationships you worked so hard to get!<br />38<br />

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The Secrets of the Pros: Following Up<br /><ul><li> Send a follow up e-mail

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Post recording, links, and other materials

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Invite the attendees to connect with you again

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Make a special offer</li></ul>39<br />

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High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including... <br />40<br />Webinar:<br /><ul><li> production

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hosting

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promotion</li></ul>Fran.Simon@ESbyFS.com<br />* www.ESbyFS.com * 301.294.9609 *<br />

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FEEDBACK, please!Please complete the survey included in your follow up email and opt-in to my email newsletter!<br />* www.ESbyFS.com * 301-294-9609 *<br />41<br />

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Thank you for attending!Resources for today’s session<br />www.ESbyFS.com/WebinarInfo<br />Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com * www.Twitter.com/FSSimon<br />42<br />