3. Definition
Process of formulation, implementation, evaluation
and control of strategies to realize the organization's
strategic intent.
The strategic management process…
6. External environment consists of step in
social , technical, economic, political,
international and nation factors.
Opportunities : positive trends in the
external environment .
Threats: Negative trends in the external
environment
EXTERNAL ANALYSIS
7. INTERNAL ANALYSIS
Internal environment factors include functional
areas organizational resources, organizational
structure and stakeholders analysis.
Strengths: Skilled , committed and smart
employees is a strength.
Weaknesses: Poor financial position is the
weakness of the company.