1.
OPENLAB
Welcome Pack
2018

2.
OUTLINE
Roadmap 2017
Page 20
Focus :
Communities of
Interest
Page 13
Open Lab 2018
Page 4
Events 2018
Page 24
Membership
Page 26
What’s in it for
your company ?
Page 6

3.
From the Entrepreneur to the Firm (GE, Schumpeter…)
Co-development with suppliers (theory Z, collaborative advantage… )
Innovation multi-continents ( from global to meta national, triad power …)
Innovation network development (Silicon valley, Porter…)
Co- creation with customers (C.K Prahalad, von Hippel…)
Open Innovation (crowdsourcing, Chesbrough…)
Reverse innovation (Jugaad, C.Trimbel …)
Innovation in Ecosystems
1950 | / 1980 | 1990 | 2000 | 2010 | 2020 | 2030 | 2040 | 2050
(source: study conducted with Prof F. Dalsace / HEC)
THE 8 WAVES OF INNOVATION

4.
OPENLAB,
Think & Do Tank on Sustainable Mobility
Become the international reference of sustainable mobility
by promoting innovative solutions.
COLLABORATIVEINTERNATIONAL INNOVATIVE
4
OPENLAB Mobility, A VISION…

5.
CO- INNOVATION
STRATEGIC
ANTICIPATION
INFLUENCE
“MOVIN’ON” OPEN LAB
The international reference
ecosystem for “Innovative Mobility”
CITIES &
PUBLIC AUTHORITIES INVOLVMENT
5
PRODUCTS & SERVICES
COOPERATIONS
4
FUTURE MOBILITY DEMAND & OPPORTUNITY DOMAINS3
COMMUNITIES OF INTEREST
2
SHARED VISION
1
5
AN ENGAGED INTERNATIONAL ECOSYSTEM WITH
A PERMANENT COLLABORATIVE DIGITAL PLATFORM & A VALIDATED PROCESS

6.
What’s in it for your company ?
6

7.
7
#1 ACCESS TO A BROAD ECOSYSTEM
Federating a network of 200+ public & private actors
START-UPS
CREATORS,
CONCEPTORS,
DESIGNERS
ASSOCIATIONS
PUBLIC INSTITUTIONS
CITIES,
MUNICIPALITIES,
ETC
ACADEMICS,
UNIVERSITIES,
SCHOOLS
EXPERT COMMUNITIES,
THINK TANK,
CONSULTING
PRIVATE COMPANIES
OEMs
• Open Lab Members
• Open Lab Contributors
• Opportunities

8.
OPEN LAB ADVISORY BOARD 2018
ECOSYSTEM
PARTNERS

9.
#2 SOLVE YOUR MOBILITY PROBLEMATICS BY
LAUNCHING YOUR OWN COMMUNITIES OF INTEREST
“ A community of interest is a gathering of people assembled around a topic of common interest.
Its members take part in the community to exchange information, to obtain answers to personal
questions or problems or to improve their understanding of a subject.”
With identified partners, develop a common vision on a chosen topic, in order
to eventually experiment together new solutions of mobility.
Henri and Pudelko (2006)
OBJECTIVE
TYPE
OF
DELIVERABLES
TYPE
OF
COMMUNITIES
• Prospective web
• Evolution scenarios
• Business models
• Use cases, prototypes
• Strategic Anticipation Communities (“THINK” oriented)
• Project Development Communities (“DO” oriented)

10.
#3 TAKE ADVANTAGE OF
OUR METHODOLOGY TOOLBOX
Strategic
Anticipation
Methodology
Expert Network
with Academics
Communities’
animation support
MOOC
(Massive Online Open
Course)
Engagement of experts
part of ecosystems
such as :
• Futuribles
• HEC Mosaic
• HEC Paris
• Ouishare
• Etc.
A 3-step method to
develop a full strategic
anticipation approach :
1. Build a prospective
base
2. Develop scenarios
3. Identify domain of
opportunities
Access to a learning
platform to learn how
to work in ecosystems.
• A Flexible Learning Path
• A Flipped Pedagogy
• A Gamfied Environment
Example :
A MOOC by Michel
Godet to be launched
soon
• Support of animation
experts : Bluenove
• Access to a digital
platform to host your
communities online.

11.
#4 PARTICIPATE TO LEARNING EXPEDITIONS
and OTHER PUBLIC OR PARTNER EVENTS
Cycle super highways
(Coppenhague)
Green Mobility
Free Float Car Sharing
(Coppenhague)
Electric Bus (Göteborg)
8 to 12 January 2018
NORDICS (2,3,4 October)
Coppenhague, Göteborg
28 & 29 May 2018

12.
#5 PARTICIPATE TO CONSORTIUMS DEVELOPPING
REAL MOBILITY SOLUTIONS
Under construction

13.
Examples of
Communities of Interest
13

14.
CO-INNOVATIONS
STRATEGIC
ANTICIPATION
ADVOCACY/
INFLUENCE
The international reference
ecosystem for “innovative and
sustainable mobility”
14
AT THE HEART OF OUR MOBILITY ECOSYSTEM
ARE THE « COMMUNITIES OF INTERESTS » MULTI STAKEHOLDERS
Road
Safety
Circular
Economy
Mobility as
a Service
Hydrogène
/ Symbio
Fuel Cell
Autonomous
Navettes /
Easy Mile
EC / U
Move
Soft
Mobility
/ MLL
Artificial
Intelligence
Internet of
Things
Smart Bus / MAN
Urban
mobility
Decarbonizing
Transport PPMC
Enhanced
Life on
Board
My
Anatol /
Clermont
Last Mile Delivery /
New logistics BM
Mobilizing
private
investments
Connected
Tires /TR
/Longueuil
« Good Value
for Money »
Mobility
Blockchain
Inter-lieux
et Mobilité
Fabrique des
Mobilités /
Open Source /
ADEME
Circular
Economy
Biodiversity
Decarbonizing
Transport TDA
Decarbonizing
Below 2°C

15.
CO-INNOVATIONS
STRATEGIC
ANTICIPATION
ADVOCACY/
INFLUENCE
The international reference
ecosystem for “innovative and
sustainable mobility”
15
AT THE HEART OF OUR MOBILITY ECOSYSTEM
ARE THE « COMMUNITIES OF INTERESTS » MULTI STAKEHOLDERS
Road
Safety
Circular
Economy
Mobility as
a Service
Hydrogène
/ Symbio
Fuel Cell
Autonomous
Navettes /
Easy Mile
EC / U
Move
Soft
Mobility
/ MLL
Artificial
Intelligence
Internet of
Things
Smart Bus / MAN
Urban
mobility
Decarbonizing
Transport PPMC
Enhanced
Life on
Board
My
Anatol /
Clermont
Last Mile Delivery /
New logistics BM
Mobilizing
private
investments
Connected
Tires /TR
/Longueuil
« Good Value
for Money »
Mobility
Blockchain
Inter-lieux
et Mobilité
Fabrique des
Mobilités /
Open Source /
ADEME
Circular
Economy
Biodiversity
Decarbonizing
Transport TDA
Decarbonizing
Below 2°C

16.
IoT & Urban Mobility – Phase 1 Terminée
16
Participants
Livrables
Indicateurs
8 mois
69 membres corporate
et institutionnels
6 heures
de travail par
participant en
moyenne
Une approche prospective et basée sur des cas d’usage
Phase 1 : identifier les
principaux enjeux à même
d’améliorer la mobilité urbaine
grâce à l’IoT, à travers une
“toile prospective”
• 3 audioconference
• 5 entretiens
3 mois
Phase 2 : sélectionner un enjeu
majeur à approfondir : fluidifier
le trafic
• 1 atelier de travail 1 mois
Phase 3 : Définir des cas
d’usage pour répondre à cet
enjeu, et identifier des
partenaires pour développer
une offre ad hoc
• 4 audioconference
• Sessions de travail en
équipe (en cours)
4 mois
Community leader
Une Toile
prospective…
L’IoT, une opportunité pour la mobilité urbaine ?
Identifier des cas d’usage de solutions IoT en résonance avec les
nouveaux défis de la mobilité urbaine grâce à une approche
collaborative
… et 3 cas d’usage pour fluidifier le trafic
Une gestion du trafic
dynamique
Des péages urbains
nouvelle génération
Des solutions low cost pour
les villes de taille moyenne

17.
Last Mile Urban Delivery – En cours
17
Participants
Livrables
Indicateurs (prévisions)
6 mois
13 membres corporate
et institutionnels
Une approche prospective et basée sur des cas d’usage
Phase 1 : Construire une vision
prospective de la logistique
urbaine grâce à la Toile
prospective
• 1 atelier
• 1 audioconférence
• 1 itération JIVE
2 mois
Phase 2 : élaborer 3 scénarii
prospectifs sur la logistique
urbaine
• 1 atelier de travail
• 1 audioconférence
• 1 itération JIVE
2 mois
Phase 3 : en déduire des
opportunités stratégique pour
les différents métiers
• tbd tbd
Community leader
Une Toile
prospective…
A quoi ressemblera la logistique urbaine en 2030 ?
Construire une vision prospective de la logistique urbaine à l’horizon 2030,
pour ensuite élaborer différents scénarii et identifier les principaux
domaines d’opportunités.
… et 3 scénarii stratégiques
Exemples de scénarii
(format à confirmer)

18.
Objective : Build a possible roadmap for the
“disruptive” implementation of
totally automated transport.
Deliverable : 14 use cases identified &
designed for autonomous shuttles
with their related business models.
AUTOMATED TRANSPORT, terminée
Comment : Helpful visual presentation
From Saint Etienne Design school.

19.
19

20.
Beyond 2°Celsius Terminée
20
Participants
Livrable
Indicateurs
8 mois
18 membres corporate
et institutionnels
Une approche collaborative
Phase 1 : Partage d’une vision
commune, de la cible et
définition de la méthodologie
• 1 atelier
• 1 audioconférence
• 1 itération JIVE
2 mois
Phase 2 : Interviews, partage
des meilleures pratiques
identifiées, quantification
• 1 atelier de travail
• 1 itération JIVE
3 mois
Phase 3 : Valorisation des
résultats : COP23,
communication
• Conférences
• Twitter
3 mois
Community leader
Un livre blanc
Actionable, clean mobility solutions by 2030
Identifier les quick win possibles pour contribuer à l’effort de réduction des
émissions Carbone pour respecter les accords de la COP 21

21.
Events Roadmap
21

22.
JAN JUNE
Thursday 06.04
CAB #3
Samsung Office
PARIS
24-26.05
C2
Arsenal
MONTRÉAL
10-15.05
UITP
MONTRÉAL
13-15.06
MOVIN’ON
Arsenal
MONTRÉAL
16-18.05
SCIENCE IN THE AGE
OF EXPERIENCE
(Invitation Dassault Systemes)
CHICAGO
15-17.06
VIVATECH
(Invitation Engie booth)
PARIS
Tuesday 09.05
CI ENHANCED LIFE
ON BOARD
RESTITUTION
(14h – 18h)
Strate College
PARIS
19-25.06
LE BOURGET SHOW
(Invitations Solvay, 3DS
booth)
PARIS
Friday 02.06
CI AGILE MINDSET FOR
PRODUCT MANAGERS
IDEATION
PARIS
Dates to be confirmed :
+ Universités Total
+ Solvay Innovation Days
19-22.06
Metropolis
MONTRÉAL
OPENLAB CB Agenda 2017(Jan. – June)
Open Lab CAB meetings Public events Open Lab events OPEN LAB MEMBERS EVENTS

23.
JUL DEC
Thursday 14.09
CAB #4
(tbc)
PARIS
02-04.10
LEARNING EXPEDITION
IN NORTHERN CITIES
COPENHAGUE
GOTEBORG
3E VILLE
19-21.10
AuTONOMY
PARIS
06-17.11
COP 23
BONN
Late 2017
Cocktail OPENLAB
PARIS
SEPTEMBRE
CAPGEMINI
INNOVATORSRACE50
(Invitation Capgemini)
PARIS
14-24.09
IAA
SALON DE FRANCFORT
(Invitation Faurecia
booth)
FRANCFORT
Saturday 21.10
TEDxClermont
Alexis Offergeld
CLERMONT
Sunday 12.11
TRANSPORT DAY
With DHL
BONN
OPENLAB CB Agenda 2017(Jul. – Dec.)
EARLY 2018
Learning Expedition
CES LAS VEGAS
LAS VEGASOpen Lab CAB meetings Public events Open Lab events OPEN LAB MEMBERS EVENTS

24.
Events 2018
30-31 Mai 01 Juin
C.A.B 26 Mars, Paris 13e
C.A.B 26 Avril
Soirée de fin d’année
7 Décembre
Learning Expedition
Copenhague ITS
octobre
Learning Expedition Québec & C.A.B
27, 28 et 29 Mai
C.A.B Septembre
29/04/2018
24

25.
MORE Strategic Anticipation & Innovation Value
FOR
LESS costs and resources
FOR
MORE Partners
BEING PART OF THE OPEN LAB

26.
26
Founding
Corporate
Members
Corporate
Members
48k€ 15k€
ANTICIPATE
Company's right to use our strategic anticipation process methodology and toolbox X
Access to Movin’On publications and newsletters X X
Participation to strategic anticipation Communities of Interest X X
Participate to Learning Expeditions (Québec / Coppenhague ITF) 2018 X X
CO-
INNOVATE
Participation to project-development Communities of Interest X X
Opportunities to launch new Communities of Interests X
Opportunities to sponsor 5 startups in OpenLab Ecosystem X
Opportunities to co-innovate with new startups via the OpenLab X X
Access to our network of mobility sector experts X
INFLUENCE
Sit at the Corporate Advisory Board (steering comittee of the OpenLab) X
Invitations to external VIP events and OpenLab events X
Visibility on OpenLab communication supports X X
Participation on OpenLab collaborative publications X X
Speaking opportunities in relevant events to share your organisation's standpoint X

27.
@OpenLab_eu
Follow us on
27
YOU WISH TO FIND OUT MORE ABOUT OUR INITIATIVES ?
Please contact us
Erik Grab,
Vice-President, Strategic Anticipation and Innovation
Alexis Offergeld, Open Lab Director
alexis.offergeld@michelin.com
+ 33 6 30 27 61 77
www.openlab.michelin.com