Today I want to talk to you about ways to get out of a marketing rut. Sometimes clients come in and things are going well, but then something shifts and before long you find yourself in a rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well. Something has shifted and you’re seeing that not as many clients are coming in.

1. How to Get Out of Your Marketing Rut
Today I want to talk to you about ways to get out of a marketing rut. Sometimes clients come
in and things are going well, but then something shifts and before long you find yourself in a
rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well.
Something has shifted and you’re seeing that not as many clients are coming in.
It happens to everybody at whatever level, believe me. I have seen it. I have experienced it. It
doesn’t always feel that good and very first thing that we do is we blame ourselves. So I’ve got
three ways to help you get out of your marketing rut. Ready?
Step One is to realize that you’re not the only one. When things don’t go our way, we tend to
think, “Well, everybody else is progressing. Everybody else is doing well. Everybody else is
getting clients. Nobody else is struggling. I’m the only one.”
Well, that’s simply not the case. Why? Because people always put their best foot forward.Does
it ever happen with you that when something is not going well, you don’t let anybody know
about it? I see it all the time―entrepreneurs around the country, around the world, it happens
to everyone.
Understand that even though it looks like everybody else is progressing and you’re the odd
duck that’s not, that’s simply not the case. Understand that and have some compassion for
yourself.
Step Two―it’s time to build your confidence back up. When a rut happens, it sometimes
makes you feel depressed or has you doubt your ability. The number one thing that needs to
happen, in fact this one thing―building your confidence back up―touches every single aspect
of your life.
Confidence touches how you will get out there and talk to prospective clients and referral
sources. Confidence affects how you close the sale. Confidence affects the programs that you
put together. It affects everything about your client attraction so it’s important that you really
keep your confidence way high. I don’t mean arrogance. I don’t mean conceit, but
confidence―just knowing that you’re doing a good job.

2. Maybe you’re just starting out and ramping up your business. Maybe you’re leveraging or
creating an empire. You’ve got to protect that confidence. The way to do that that sounds really
funny, but I suggest reading your client testimonials over and over again every day. Perhaps the
first thing you start doing each morning is to read your testimonials, read your case studies.
Keep a “kind words” folder on your desk top and whenever you get a nice note from a client,
who has gotten great results from applying what you do, drop it in there. I have mine. I have a
pink basket that my team puts kind words into and I also have one on my computer that I slide
emails into so whenever I want to feel just a little boost of confidence, I go to my “kind words”
folder. I read my client testimonials. It doesn’t happen often anymore, but everybody has a bad
day. I did this a lot when I was starting my business and at key junctures in growing it.
Next, think about some things that once seemed impossible that are now easy for you. Do an
exercise where you pull out a sheet of paper and you write down “once impossible; now easy.”
For example, once impossible to tie my shoe; now easy. Once impossible to ride a bike; now
easy. Once impossible to feel like I could learn English; now easy (although I trip up once in a
while.) Once it seemed impossible to have a very successful business; now easy. Once
impossible to speak in front of 1,200 people; now easy! When you write all of this down down,
you understand that it may seem impossible right now to get yourself out of that rut, but you
will get the confidence to get back out there and take action.
And Step Three is that we have to have you move your feet! You have to take some action. If
you stay home and sulk and woe is me, there comes a point where that’s done. You realize that
you’re not the only one, that it’s temporary. You’ve looked at the “once impossible; now easy”
and you’ve read your testimonials to build up your confidence, now it’s time to move your feet
and take massive action.
Think about this―what did you used to do that got you results, meaning more clients, that
you have somehow stopped doing? Did you used to network and you stopped? Did you do this
one particular talk and now you stopped? Did you get arrogant about doing this? Listen, we’re
putting it all out there on the table. Did you get lazy? Did you start resting on your laurels?
Notice what you used to do that you’re no longer doing and then do that again, meaning do the
thing that you used to do that you’re no longer doing.
Now I’d like you to think about what you are resisting. You know that there is something that
you should be doing and if you are watching my videos every week, I am certainly giving you
plenty of stuff to do. What have you been resisting? Have you been resisting going to that
networking group? Are you resisting joining that mastermind? Are you resisting writing that
book? Are you resisting doing that talk? Are you resisting reaching out to that strategic alliance
that scares you just a little? Write the things down that you are resisting and then take action
on those.
Your Client Attraction Assignment
You can have all these great ideas but you do not get results from things you do not implement.
This is what I tell my students and my clients all the time. The difference between a successful

3. person and a person who struggles is that the successful person will do what others aren’t
willing to do. This is part of the mindset to get you past your current rut, out of your rut, past
your obstacles and producing results again.
Take the three steps we just went through and put them to work. I’ve used this process over
the last 12 years whenever I’ve hit a stumbling block in my business. It works. Once you
understand that you’re not the only one who gets in a rut, then build your confidence back up
and start moving your fee again, you’ll see everything start to happen for you. Give it a try and
good luck!
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com